Consumer Startups

Passes is a monetization platform for content creators, offering tools such as memberships, paid DMs, 1:1 calls, livestreams, group chats, pay-per-view content, and merch sales. It provides creators with content scheduling, analytics, instant payouts, and mass messaging while taking a 10% fee.

7 investors

Pattern is a house of consumer brands offering home products, including waffle towels, sleep technology, and premium silicone kitchen tools. The company designs and sells goods aimed at improving the home.

7 investors

Persephone develops a synbiotic supplement for infants that combines probiotics (keystone Bifidobacterium strains) with prebiotics found in human breast milk to replenish gut bacteria linked to digestion, immunity, and development. The product was developed by microbiome scientists and pediatricians and validated in a clinical study.

7 investors

Pickup Coffee is a Filipino coffee company operating coffee shops in multiple formats and locations, offering espresso-based beverages positioned as fast, accessible, and affordable. It serves everyday consumers in the Philippines.

7 investors

PlayShifu makes technology-powered educational toys that combine augmented reality with physical play ("phygital" smart toys) to make screen time and learning more engaging for young children in the Gen Alpha age group. Its products are sold to families worldwide.

7 investors

Please Assist Me provides home management services through teams of W-2 employees called PAMs who help reduce household stress and tasks. The company serves homeowners seeking to improve their home life and domestic management.

7 investors

point.me operates an award flights search platform that lets travelers compare loyalty programs and book premium flights using points and miles in real time. It targets non-expert consumers looking to maximize the value of their travel rewards.

7 investors

Posterous provides a blogging platform that lets users publish content by sending emails, and offers privacy-controlled sharing features across multiple platforms.

7 investors

Praktika is an AI-powered language learning app that provides conversational practice with lifelike AI tutors, offering real-time feedback on pronunciation, grammar, and vocabulary along with personalized study plans. It serves individuals learning new languages through speaking, reading, and listening exercises.

7 investors

PrettyLitter makes veterinarian-developed cat litter using non-toxic amorphous silica gel that changes color to help cat owners monitor their pet's health and detect potential illness early. Sold direct-to-consumer via subscription delivery, the product is aimed at cat parents seeking proactive health monitoring for their pets.

7 investors

Prisidio is a secure digital vault app that lets individuals and families organize documents, passwords, valuables, financial information, and memories in one encrypted place and share them with chosen family members, advisors, or executors. It targets consumers focused on estate preparedness, caregiving, and legacy planning, primarily in the United States.

7 investors

Proper Good makes shelf-stable ready-to-eat meals including oats, soups, and pasta marketed as better-for-you convenience food. The direct-to-consumer brand sells its products online to individual consumers.

7 investors

Public Goods sells household, personal care, and everyday consumer products made with natural ingredients and sustainable materials, offered through a membership model. It also supplies products to businesses such as hospitality properties for guest amenities.

7 investors

Queenly is an online marketplace where users can buy and rent formal wear across iOS, Android, and web platforms.

7 investors

Raylo operates a subscription platform for electronics brands, allowing consumers and businesses to access devices through flexible rental and upgrade options. The company offers a marketplace connecting brands with subscription-oriented customers and embedded payment solutions for direct-to-consumer and ecommerce channels, focused on circular economy principles.

7 investors

RecargaPay is a Brazilian mobile financial app offering fixed-income CDB investments (issued by RP Financeira, a Central Bank–regulated institution), with returns of 107% to 110% of the CDI, FGC protection, and a minimum investment of R$50. Beyond investments, it provides a broader financial ecosystem for individuals and businesses, including bill payments, Pix, and cashback, all within the same account.

7 investors

Repurpose sells plant-based, compostable household products such as trash bags and toilet paper marketed as non-toxic and eco-friendly, sold direct to consumers via subscription and one-time orders. The products emphasize plant-based materials, no added PFAS, BPA-free composition, and carbon-neutral shipping.

7 investors

Rosebud AI provides generative AI tools that enable users to create games and immersive interactive experiences without requiring extensive technical expertise. The platform uses code generation, video models, 3D generation, and music generation to democratize game development for creators of all skill levels.

7 investors

Rosy Soil makes carbon-negative, eco-friendly soil blends for gardening. The company focuses on sustainable gardening products for plants and consumers.

7 investors

Satispay is a mobile fintech platform offering payment cards for online and in-store purchases worldwide, split-payment functionality, and investment tools including stocks and ETFs. It serves individual consumers in Italy and provides business solutions for corporate welfare programs and merchant payment processing.

7 investors

Scratch Pay offers point-of-payment patient financing that lets clients of veterinary practices apply for loans and receive instant decisions, with practices paid up front via ACH. It serves veterinary hospitals and their pet-owner clients through a flat provider-fee lending model.

7 investors

Scribd is a digital platform that provides access to millions of user-uploaded documents across diverse categories, allowing users to explore, learn, and discover information on a wide range of topics.

7 investors

Self provides credit-building tools and savings products designed for people with low or no credit history. The company serves individuals seeking to build or rebuild their credit scores to access financial opportunities.

7 investors

Sensate is a wearable device that uses low-frequency sound waves and audio soundscapes to stimulate the vagus nerve and help regulate the nervous system for stress relief, anxiety management, and improved sleep. The product serves consumers seeking non-pharmaceutical stress management and sleep improvement tools.

7 investors