Aura was founded by Steve Lee, Daniel Lee in 2017.

Who are Aura's investors?

Aura's investors include Allied Venture Partners, Cowboy Ventures, Farvatn Venture, Planet 9 Capital, Prototype Capital, Reach Capital, Stand Together Ventures Lab, 1517 and 6 more.

Aura

Founded 2017 · 116 employees on LinkedIn · 16 known investors

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Aura is a wellness app used by over 7 million people to support emotional wellbeing and sleep, with an offering for teams that provides partnership and bulk discount arrangements for employers.

Consumer Digital Health Mental Health Wellness & Fitness

Founders & leadership

Aura was founded in 2017 by Steve Lee and Daniel Lee.

Steve LeeFounder

Daniel LeeCo-founder & PresidentDaniel Lee is the founder of Aura, a wellness app supporting emotional wellbeing and sleep with an offering for employers. A college dropout, he has a background spanning product, design, growth, partnerships, and brand.

Investors · 16

Allied Venture Partnerslisted by Allied Venture PartnersCalgary · $100K – $350K

Cowboy Ventureslisted by Cowboy VenturesPalo Alto · $500K – $3M

How we know: Cowboy Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Farvatn Venturelisted by Farvatn VentureBergen

How we know: Farvatn Venture's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Planet 9 Capitallisted by Planet 9 CapitalBergen

How we know: Planet 9 Capital's portfolio page · Not right? Tell us

Prototype Capitallisted by Prototype CapitalLos Angeles

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Reach Capitallisted by Reach CapitalSan Francisco · $100K – $12M

How we know: Reach Capital's portfolio page · the VCSheet dataset · Not right? Tell us

Stand Together Ventures Lablisted by Stand Together Ventures LabArlington

How we know: Stand Together Ventures Lab's portfolio page · Not right? Tell us

1517reportedTelluride · $50K – $1M

How we know: the VCSheet dataset · Not right? Tell us

AccelreportedPalo Alto · $500K – $100M

How we know: warburgpincus.com · Not right? Tell us

General CatalystreportedSan Francisco · $30M

How we know: warburgpincus.com · open dataset · 5k.vc investor directory · Not right? Tell us

SpringbankreportedNew York · $500K – $1.5M

How we know: the VCSheet dataset · Not right? Tell us

Ten ElevenreportedBurlingame · $3M – $15M

How we know: prnewswire.com · Not right? Tell us

Warburg PincusreportedNew York

How we know: warburgpincus.com · funding news · Not right? Tell us

WndrCoreportedRedwood City · $100K – $10M

How we know: warburgpincus.com · Not right? Tell us

Also in the syndicate · 2

AT&T VenturesMadrone Capitallead

Funding

SEC filings, press & company announcements

Undisclosed amountSeries GMar 2025
Madrone Capital (lead), Ten Eleven Ventures (lead), Accel, AT&T Ventures, General Catalyst, Warburg Pincus
Source ↗
Undisclosed amountSeries EJun 2021
Warburg Pincus (lead), Accel, General Catalyst, WndrCo
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 1

TodayTODAY is a morning news and lifestyle broadcast program and digital platform that delivers news, entertainment, wellness content, and lifestyle advice to American audiences. The company operates both a television show and TODAY.com, a digital destination offering news coverage, recipes, health tips, and product recommendations.

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Frequently asked questions

What does Aura do?: Aura is a wellness app used by over 7 million people to support emotional wellbeing and sleep, with an offering for teams that provides partnership and bulk discount arrangements for employers.
Who founded Aura?: Aura was founded by Steve Lee, Daniel Lee in 2017.
Who are Aura's investors?: Aura's investors include Allied Venture Partners, Cowboy Ventures, Farvatn Venture, Planet 9 Capital, Prototype Capital, Reach Capital, Stand Together Ventures Lab, 1517 and 6 more.