Who founded Blueland?

Blueland was founded by Sarah Paiji Yoo, John A. Mascari.

Who are Blueland's investors?

Blueland's investors include Able Partners, Babel Ventures, BAM Ventures, Comcast Ventures, Trust Fund, 468 Capital, BBG Ventures, Gingerbread Capital and 3 more.

How much funding has Blueland raised?

Blueland has disclosed $20M raised across 1 round.

Blueland

112 employees on LinkedIn · 11 known investors

Find your way into Blueland

1,265 people in our graph share verified history with the Blueland team — schools, employers, funds. One of them is your warm intro.

Chris Bischoffunlockedknows Sarah Paiji Yoo · together at Goldman Sachs (overlapped)

×3knows the team · via Harvard Business School

×4knows the team · via Goldman Sachs

×3knows the team · via Harvard University

knows the team · via McKinsey & Co.

Blueland manufactures sustainable household cleaning products packaged in refillable, plastic-free formats. The company serves environmentally conscious consumers seeking effective cleaning solutions that reduce plastic waste.

Circular Economy Cleantech Consumer

Founders & leadership

Sarah Paiji Yoo inCo-Founder + CEOSarah Paiji Yoo is co-founder and CEO of Blueland, which makes sustainable household cleaning products with refillable, plastic-free packaging. She previously founded Snapette, a mobile shopping platform for local fashion that sold to PriceGrabber in 2013, and worked as a partner at LAUNCH, where she helped build consumer businesses including M.Gemi, Rockets of Awesome, and Follain.

John A. MascariinCo-Founder & President

Investors · 11

Able PartnersNew York · $500K – $3M

Babel VenturesSan Francisco · $100K – $3M

BAM VenturesLos Angeles · $100K – $1M

Comcast VenturesNew York · $2M – $15M

Trust FundLos Angeles · $2K – $20Kvia Sophia Amoruso · inferred

468 CapitalreportedBerlin

BBG VenturesreportedNew York · $350K – $1.5M

Gingerbread CapitalreportedNew York · $100K – $10M

Global Founders CapitalreportedBerlin · $637K – $32M

Prelude Growth PartnersreportedNew York

WEEKENDreportedMiami · $100K – $300K

Funding

SEC filings, press & company announcements

$20M disclosed across 1 round · 2022

$20MraisedFeb 2022 · 4 sources
Prelude Growth Partners (lead)
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

In the news

This Founder's Unusual Strategy Led Her Business to Profitability — and $300M in Lifetime Salesentrepreneur.com · Nov 2025

Blueland Raises $20 Million for Personal Care Push | BeautyMatterbeautymatter.com · Feb 2022

Blueland Raises $20 Million for New Category and Retail Expansion to Eliminate More Single-Use Plasticprnewswire.com · Feb 2022

Blueland raises more money to avoid shipping water around and reduce single-use plastics | TechCrunchtechcrunch.com · Feb 2022

Forbes: Blueland Raises $20 Million to Eliminate Single-Use Plastics From Home Cleaning - Preludepreludegrowth.com · Feb 2022

Frequently asked questions

What does Blueland do?: Blueland manufactures sustainable household cleaning products packaged in refillable, plastic-free formats. The company serves environmentally conscious consumers seeking effective cleaning solutions that reduce plastic waste.
Who founded Blueland?: Blueland was founded by Sarah Paiji Yoo, John A. Mascari.
Who are Blueland's investors?: Blueland's investors include Able Partners, Babel Ventures, BAM Ventures, Comcast Ventures, Trust Fund, 468 Capital, BBG Ventures, Gingerbread Capital and 3 more.
How much funding has Blueland raised?: Blueland has disclosed $20M raised across 1 round.