Consumer Startups

Mirza is a software platform that automates benefits enrollment and eligibility verification for public assistance programs like Medicaid, SNAP, and childcare subsidies. It serves state agencies, health plans, health systems, and employers to help keep people continuously enrolled in benefits they qualify for.

9 investors

Monarch is a personal finance app for individuals, couples, and families that connects bank accounts, credit cards, loans, and investments into one view for budgeting, tracking spending, monitoring subscriptions, and setting savings goals. It works across web, iOS, and Android and lets users collaborate with a partner or financial advisor.

9 investors

Musinsa operates an online fashion retail platform, serving shoppers across Asia, North America, and Oceania. It functions as an e-commerce marketplace for apparel and fashion products.

9 investors

Nanit makes a smart baby monitor system with HD video, real-time notifications, and sleep insights, paired with a companion app for streaming, care logging, and milestone tracking. The products are aimed at parents and caregivers monitoring infants at home.

9 investors

Nom Nom produces fresh dog food, supplements, and nutritional support products for pet owners. The company manufactures and delivers subscription-based meals through centralized kitchens and a direct-to-consumer model.

9 investors

Ohai is an AI-powered household assistant that syncs family calendars (Google Calendar, Outlook, Apple Calendar) into one shared view and scans emails, PDFs, photos, and documents to identify dates and generate reminders and tasks. It serves busy families and modern households coordinating schedules, appointments, and activities, combining AI automation with optional human support.

9 investors

Opal Electronics Inc. designs and manufactures high-end consumer electronics, having started with webcams, aimed at demanding enthusiasts who want distinctive design, feel, and function. The company positions itself as a small design- and engineering-led hardware maker producing differentiated products beyond mass-market offerings.

9 investors

Paceline is a consumer app that connects to fitness and health devices and apps (such as Apple Health, Garmin, Oura, and WHOOP) to combine a user's activity and health data into a single score that measures consistency. Users earn Pacepoints for steady healthy habits and unlock rewards from partner brands that support healthy living.

9 investors

PrivacyHawk is a consumer privacy company that helps individuals protect their personal data from spam, scams, identity theft, data selling, and hacking. Built by a team of engineers and consumer data experts, it serves everyday consumers concerned about how their data is exploited.

9 investors

Pura manufactures and sells smart home diffusers paired with a mobile app and marketplace that lets consumers select from over 300 premium fragrances and automate scent delivery. The company targets home fragrance users who value convenience, clean ingredients, and customizable scenting experiences.

9 investors

Quince is a direct-to-consumer clothing and home goods brand that sells sustainably manufactured essentials at affordable prices by eliminating supply chain intermediaries. The company sources premium materials like organic cotton and recycled polyester from ethical factories and sells directly to consumers, emphasizing quality, sustainability, and fair labor practices.

9 investors

quip makes sonic electric toothbrushes and related oral-care products sold directly to consumers, including the Ultra Lite Sonic Toothbrush with replaceable brush pods, LED pressure sensor, and multiple cleaning intensities. Products are sold via optional subscription with refill and shipping plans.

9 investors

RealRoots is a women's community platform that matches compatible women in the same city for in-person social experiences, including guided group events, one-on-one introductions, and social clubs. The company organizes the logistics and facilitates friendship formation among members across 150+ cities in the US, Canada, and the UK.

9 investors

Rinse operates a platform for on-demand laundry and dry cleaning services, connecting customers with local cleaners through a mobile and web interface. The service employs valets as W-2 employees and partners with local cleaning businesses to deliver clothing care services.

9 investors

Sharesies is an investment platform that allows customers to buy and sell shares, ETFs, managed funds, and cryptocurrencies across New Zealand, US, and Australian markets, with features including auto-invest, AI-powered search, and portfolio management tools. The platform serves individual investors, trusts, and companies seeking to build diversified investment portfolios.

9 investors

Siphox Health develops early diagnostic testing technology to detect and manage chronic diseases at home, delivered as a painless 5-minute test that enables frequent monitoring. The company targets the U.S. healthcare system to reduce the health and economic burden of chronic disease.

9 investors

Solo provides software tools to help debtors respond to debt collection lawsuits and negotiate settlements outside of court. The company operates a document generation tool for legal responses and an AI-powered negotiation platform connecting consumers with debt collectors.

9 investors

Speechify is a text-to-speech application that converts written content—including textbooks, PDFs, emails, and web pages—into audio for users to listen to. The platform serves students and professionals with reading difficulties, particularly those with dyslexia and ADHD, enabling them to access educational and professional materials through audio.

9 investors

SBI Life Insurance Company Limited is an India-based life insurer offering savings-oriented, protection, and market-linked insurance plans across participating, non-participating, and linked product segments. Its offerings span individual and group life, pension, and unit-linked investment policies.

9 investors

Studdy is an AI-powered tutoring platform that provides personalized 1:1 lessons via an interactive whiteboard for students learning academic subjects. The service covers a wide range of topics including math, chemistry, physics, and organic chemistry, and helps students improve understanding and academic performance.

9 investors

Supercell develops mobile games including Clash of Clans, Clash Royale, Hay Day, Boom Beach, and Brawl Stars, designed for global audiences seeking engaging experiences on touch-based platforms. The company operates offices in Finland, the United States, South Korea, China, and the United Kingdom to serve diverse player communities worldwide.

9 investors

The Black Tux offers premium formal wear for men through rental and retail options, combining high-end quality with rental convenience for weddings and formal occasions.

9 investors

The Browser Company builds web browsers, including Dia and Arc, aimed at providing new ways for people to use the internet.

9 investors

The Honest Company makes consumer personal care and baby products, including flushable wipes, marketed as clean-formula items that are toxicologist-audited, dermatologist-tested, cruelty-free, and made without synthetic fragrances.

9 investors