Roofr

Roofr provides software for roofing contractors that spans lead capture, roof measurement, proposal creation, material ordering, invoicing and payment collection within a single account. Its core products include Roofr Reports (detailed roof measurement reports priced at $13 and delivered in as little as two hours, with a self-serve DIY measurement option and guaranteed 2-hour or 6-hour delivery tiers for paid subscribers), an Instant Estimator that returns an instant price to homeowners based on a contractor's own pricing and routes the resulting lead into a job board, customizable proposal templates supporting online or in-person signature, material lists generated from report data with supplier integrations for direct ordering, and digital invoicing with credit card and ACH payment processing [0][3].

The Roofr CRM layers job management on top of these tools, with customizable job stages, a kanban-style pipeline that can be filtered by team member, job value or date range, workflows, tasks, an analytics dashboard, customer communications, event tracking and automations. The platform is usable from mobile devices so contractors can check job details, send proposals and follow up with leads from the field [0][3][6]. Announced roadmap items following the Series B include canvassing, marketing, a document builder, job costing and work orders [5].

The company reports that more than 12,000 roofing companies use the platform and that it operates multinationally, serving roofing contractors across North America [2][5][7]. Support is offered by phone, chat and email seven days a week, with paid subscribers receiving unlimited onboarding calls and a dedicated account manager [0].

Founding story

Richard Nelson began roofing at age twelve in the family business, becoming a third-generation roofer, and later worked as a salesperson at a larger roofing company, where he identified inefficiencies costing contractors and homeowners time and money. He left that job, partnered with CTO Kevin Redman, and started Roofr in 2016 [2][6].

Business model

Roofr sells subscription software to roofing contractors, offered month-to-month with no contract. Plans are not priced per seat: the Starter plan includes 3 seats, Essentials 5 seats and Scale unlimited seats, with implementation teams and a dedicated account manager included for subscribers [0].

Recurring subscription plans plus transactional revenue from measurement reports, which are sold at $13 per report (the first report is free), and from payment processing fees on credit card and ACH transactions collected through the platform [0][3].

Traction

Over 12,000 roofing companies use the platform as of the January 2025 Series B announcement. Headcount grew from about 50 to over 100 between funding rounds and to 150+ by the Series B. The website cites a 4.7/5 rating across more than 1,000 reviews and customer accounts including a contractor who reported $2.5M in revenue in one year using Roofr and another that doubled its business in its second year [0][2][5][6][7].

Latest developments

In January 2025 Roofr announced a Series B round led by TCV with participation from ABC Supply, Crosslink Capital, Euclid Ventures, MGFO and i2BF. The company said it would use the capital to hire across product, engineering, sales, support, customer success, G&A and marketing, and to build new capabilities including canvassing, marketing, a document builder, job costing and work orders, with the stated aim of becoming the operating system roofing companies use to scale [5][7].