Privacy Hawk

PrivacyHawk, Inc. is a consumer data privacy company based in Los Angeles, California that sells a mobile and web application for finding and removing personal data exposures. The app scans for data brokers that collect and sell personal information and sends automated deletion and opt-out ("do not sell") requests, and can optionally connect a user's email inbox (Gmail, Yahoo and Microsoft accounts including Hotmail, MSN, Live and Outlook) to map the wider digital footprint of retailers, subscription services and other companies holding their data. The company states most people have information exposed in more than 400 places, and re-scans monthly to catch new exposures [0][2][4].

The product set includes digital footprint protection, data broker removal, automated spam-email unsubscribes, a 300-850 "Privacy Score" modeled on a credit score, and an identity theft tier with dark web and data breach monitoring, credential and financial monitoring, restoration support and $5 million in identity theft insurance. A separate app owned and operated by PrivacyHawk, RoboHawk, blocks spam calls and texts and is included for Platinum customers. The company also markets an enterprise offering aimed at organizations' third-party account exposure [0][2][5].

PrivacyHawk was founded in 2021 by cybersecurity, privacy, consumer data and engineering professionals. Aaron Mendes is CEO and co-founder and Justin Wright is CTO and co-founder; the team page lists roughly 20 staff across engineering, QA, marketing, content and customer support, while the company's Forbes Technology Council profile lists a company size of 2-10 [0][3][5][6][7].

Founding story

PrivacyHawk was founded in 2021 by cybersecurity, privacy, consumer data and engineering professionals, with Aaron Mendes as CEO and co-founder and Justin Wright as CTO and co-founder. The founders describe having built the company because existing offerings did not address the root problem of personal data being spread across thousands of corporate and data broker databases [0][5][6].

Business model

Freemium consumer subscription software distributed through the Apple App Store and Google Play Store, with a web app at app.privacyhawk.com. A free tier provides a privacy scan, digital footprint scan and 10 opt-outs per month. The Premium Protection Plan is $19.99/month or $74.99/year for unlimited opt-outs, ongoing removal and continuous monitoring, with a family plan for up to four members at $39.99/month or $199.99/year. The Platinum Protection Plan is $29.99/month or $124.99/year and adds change-of-address protection, SSN monitoring, dark web and data breach monitoring and 24/7 restoration support, with a family plan at $49.99/month or $249.99/year. Subscriptions can be cancelled at any time with no fees or minimum commitment. The company has also introduced an enterprise service [2][4][5].

Recurring individual and family subscriptions at monthly and annual price points, upsold from a free scan and limited free opt-out allowance; in-app purchases are offered through the App Store listing. An enterprise offering targeting organizational third-party breach risk was announced separately [2][4][5].

Traction

The company's site reports about 2 million users protected, more than 30 million records processed, a #20 ranking in the Utilities app category and roughly 10,000 ratings; the App Store listing shows a 4.6 rating from 8,400 ratings. In August 2024 the company said it had passed 1 million users two years after launch and had grown 1,100% in 2023 [0][2][5].

Latest developments

Press release listings attributed to PrivacyHawk describe the launch of PrivacyHawk Enterprise, a service to find and delete unknown third-party accounts and reduce shadow digital footprint and third-party breach risk, and the completion of SOC 2 Type I certification for security, confidentiality and privacy controls. A developer response on the App Store in 2025 noted a web version at app.privacyhawk.com [2][5].