Rupa Health

Rupa Health operates a centralized lab-ordering platform for healthcare practitioners, primarily those practicing functional, integrative or "root cause" medicine. Practitioners order specialty and basic diagnostic testing from more than 30 CLIA-certified laboratories through a single dashboard, track order status, and receive results in one place. Reported lab partners include Quest Diagnostics, Genova Diagnostics, Doctor's Data, Precision Analytical (DUTCH), Diagnostic Solutions, Boston Heart Diagnostics, Cyrex Laboratories, Mosaic Diagnostics, Access Med Labs, 3X4 Genetics and others. At the time of its 2022 Series A, the catalog covered roughly 3,000 diagnostics spanning bloodwork, hormones, GI, toxins and genetics.

The platform removes the need for practitioners to hold pre-existing accounts with individual labs; Rupa sets up lab accounts on their behalf. Additional functionality includes custom multi-lab test bundles, lab test comparison tools (price, biomarkers, turnaround and prep time), phlebotomy coordination, in-office kit ordering and drop-shipped kits for telehealth patients, blood lab result dashboards, longitudinal result tracking ("Trends"), LabShop storefronts, physician collaboration services, and AI-generated food plans. Rupa runs patient-facing support covering requisition forms, collection instructions, shipping notifications, phlebotomist location and check-ins, with results released to patients at the practitioner's discretion.

The company also operates an education arm — Rupa University (multi-week programs, bootcamps, free live classes), a lab reference guide, a magazine and a podcast — used both for practitioner training and demand generation. Company site materials carry a 2024 copyright for Rupa, Inc.

Business model

Rupa is free for practitioners, with no membership or subscription fee. Revenue is associated with lab test transactions: patients receive discounted wholesale lab prices plus a 7% service fee. Orders can be paid by the patient online or paid up front by the practice, which can then bill patients separately; custom practitioner fees can also be added to orders.

Transaction-based: a 7% service fee applied on top of discounted wholesale lab test prices, rather than practitioner subscriptions.

Traction

By March 2022 the platform offered roughly 3,000 diagnostics and served independent and mid-sized labs as well as large hospitals, with clients including George Washington University, UC Irvine's Susan Samueli Institute and Bastyr University. Company materials as of 2024 cite 30+ partner labs, ten EHR integrations, and practitioner testimonials from clinicians in Washington, California and Virginia. The patient help center hosts 64 patient support articles and 388 lab test instruction articles.

Latest developments

Rupa's site states the company joined Fullscript and that lab ordering is moving into the Fullscript clinical platform, where practitioners order, manage and convert results into personalized plans; new users are directed to sign up for Fullscript. Recently added product features highlighted on the site include Trends for tracking client lab results over time, Blood Lab Dashboards, LabShops and AI-generated food plans.