Fundraising Fox

Sona

9 known investors

sona.ai ↗

Sona is an AI workforce management platform that optimizes labor scheduling and cost reduction for large frontline organizations across hospitality, retail, and social care. The platform uses artificial intelligence to automate scheduling decisions, reduce labor costs by at least 1% in the first month, and improve service quality at scale.

AI & Machine LearningEnterprise SoftwareHR Tech

Founders & leadership

S
Steffen
B
Ben
O
Oli
SWSteffen Wulff Petersen
Steffen Wulff PeterseninFounder

Investors · 9

Italian Founders FundItaly · $270K – $3.3M
Next47Palo Alto
AntlerreportedSingapore · $3M – $10M
BAG VenturesreportedSan Francisco
Felicis VenturesreportedSan Francisco · $500K – $15M
Gradient Venturesreported · 2 sourcesSan Francisco · $100K – $10M
Northzonereported · 2 sourcesLondon · $1M – $50M
SpeedinvestreportedVienna · $5M – $30M

Also in the syndicate · 1

N47lead

Funding

SEC filings, press & company announcements

$45M disclosed across 1 of 3 rounds · 2024–2026

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 3

by search overlap
Redseed35 shared keywordsRedSeed provides eLearning courses and coaching tools focused on retail sales skills, leadership, emotional intelligence, and workplace well-being. Its content is aimed at retail teams and managers, with some material tailored to a New Zealand context such as te reo Māori language courses.
Atlassian32 shared keywordsAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.
Gyfted30 shared keywordsGyfted is a talent assessment platform that screens candidates and measures culture fit, personality, cognitive ability, and remote-work readiness using psychometric and behavioral science tools. It serves talent leaders and recruitment teams at startups and enterprises for pre-hire screening, internal talent mobility, and team development.

Companies competing with Sona for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Sona’s £34m funding ‘to accelerate tech by a decade’businesscloud.co.uk · Apr 2026Sona raises $45M, led by N47, to replace legacy workforce tools with AI — TFNtechfundingnews.com · Apr 2026Sona raises $45M to help businesses manage frontline operations with AI - SiliconANGLEsiliconangle.com · Apr 2026Sona Raises $45M Series B Fundingfinsmes.com · Apr 2026Sona Raises $45M Series B to Bring AI to the Frontline Economysona.ai · Apr 2026Sona, a frontline workforce management platform, raises $27.5M with eyes on US expansion | TechCrunchtechcrunch.com · May 2024

Frequently asked questions

What does Sona do?
Sona is an AI workforce management platform that optimizes labor scheduling and cost reduction for large frontline organizations across hospitality, retail, and social care. The platform uses artificial intelligence to automate scheduling decisions, reduce labor costs by at least 1% in the first month, and improve service quality at scale.
Who founded Sona?
Sona was founded by Steffen, Ben, Oli, Steffen Wulff Petersen.
Who are Sona's investors?
Sona's investors include Italian Founders Fund, Next47, Antler, BAG Ventures, Felicis Ventures, Gradient Ventures, Northzone, Speedinvest.
How much funding has Sona raised?
Sona has disclosed $45M raised across 1 of its 3 known rounds.