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Lazada

acquired by A Place for Mom

Singapore, SG · Founded 2012 · 10 known investors

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Acquired by Alibaba Group April 2016 · terms undisclosed

Lazada Group operates an eCommerce platform serving consumers across six Southeast Asian countries, connecting the region through its technology, logistics, and payments capabilities. It offers a selection of brands and sellers and operates as the regional flagship of the Alibaba Group.

E-commerceLogistics & Supply ChainMarketplaces

Founders & leadership

Lazada was founded in 2012 by Magnus Ekbom, Martell von Hardenberg, Maximilian Bittner, and Pierre Poignant.

MEMagnus Ekbom
Magnus EkbomCo-FounderSwedish executive based in Singapore. His LinkedIn and Crunchbase list him as a Lazada co-founder from 2012 through Alibaba integration; he left in late 2022. Later CEO of SEAI Technologies (acquired by Kyber Commerce) and BCG senior advisor.
MVMartell von Hardenberg
Martell von HardenbergCo-FounderFormer Rocket Internet Global Venture Development Director. His LinkedIn says he co-founded Lazada in 2012 and ran country roles including CCO Vietnam, CCO Indonesia, and CEO Singapore. Later investor at Antler Elevate. Not listed on Wikipedia’s founder line, which names Bittner only.
MBMaximilian Bittner
Maximilian BittnerFounderMcKinsey and Morgan Stanley veteran who founded Lazada inside Rocket Internet in March 2012 and was Group CEO until March 2018, when Alibaba installed Lucy Peng. Later chairman/CEO of Vestiaire Collective. Wikipedia and CNBC name him as founder; Rocket Internet is the incubator.
PPPierre Poignant
Pierre PoignantCo-Founder, former COO & later Group CEOMcKinsey veteran who joined at founding as COO (2012–2018) and succeeded Lucy Peng as Group CEO (December 2018–June 2020). LinkedIn and Crunchbase list him as co-founder.
ACAlan Chan
Alan ChanAlan Chan spent over 20 years in technology leadership roles across Asia, including 13 years at Accenture in B2B consulting and 10 years at Alibaba, Lazada, and TikTok in B2C roles. He has experience managing billion-dollar-revenue businesses and expertise in data science, customer experience, and risk governance.

Investors · 10

Access Technology Ventureslisted by Access Technology VenturesMill Valley

How we know: Access Technology Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Rocket Internet SElisted by Rocket Internet SEBerlin

How we know: Wikidata · open dataset · Rocket Internet portfolio dossier (foxmachine) · Not right? Tell us

Summit Partnerslisted by Summit PartnersBoston · $10M – $500M

How we know: Summit Partners's portfolio page · Wikidata · Not right? Tell us

Access IndustriesreportedNew York

How we know: Wikidata · funding news · Not right? Tell us

Global Founders CapitalreportedBerlin · $1M

How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

KinnevikreportedStockholm

How we know: Wikidata · Not right? Tell us

TemasekreportedSingapore

How we know: funding news · Not right? Tell us

VerlinvestreportedBrussels

How we know: funding news · Not right? Tell us

Also in the syndicate · 1

Alibaba

Funding

SEC filings, press & company announcements

$3B disclosed across 2 rounds · 2017–2018

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

The Lazada mafia →

22 people who came through Lazada went on to found or lead other companies.

Steffen Wulff PetersenCo-Founder & Managing DirectorFounded Rocket Internet SE +1Adrien CohenCo-Founder & Regional Managing Director - Head of Electronics (Group)Founded TractableWin ThanapisitikulCo-FounderFounded PomelofashionGuillem SegarraMarketplace Operations ManagerFounded HappyFreshClémence LejeuneRegional head of Services Marketplace and Lazada Open PlatformFounded Sorella CareAlexandre DalyacBusiness DevelopmentFounded TractableAndrea BaronchelliChief Executive OfficerFounded AspireBenjamin CrocSVP Head of Strategy - CEO Office - Lazada MalaysiaFounded BrioHRKristian F H SinaulanCore Development LeaderFounded JutsooFrancis PedrazaCo FounderFounded Invisible TechnologiesSaul MollaVP Pricing and Business Intelligence - Lazada PhilippinesFounded FlowerstoreTiger FangManaging Director (Acquired by Alibaba)Founded Kargo Technologies

+ 10 more →

Frequently asked questions

What does Lazada do?
Lazada Group operates an eCommerce platform serving consumers across six Southeast Asian countries, connecting the region through its technology, logistics, and payments capabilities. It offers a selection of brands and sellers and operates as the regional flagship of the Alibaba Group.
Who founded Lazada?
Lazada was founded by Magnus Ekbom, Martell von Hardenberg, Maximilian Bittner, Pierre Poignant in 2012.
Who are Lazada's investors?
Lazada's investors include Alibaba Group, Access Technology Ventures, Rocket Internet SE, Summit Partners, Access Industries, Global Founders Capital, Kinnevik, Temasek and 1 more.
How much funding has Lazada raised?
Lazada has disclosed $3B raised across 2 rounds.
Who acquired Lazada?
Lazada was acquired by A Place for Mom.
Where is Lazada headquartered?
Lazada is headquartered in Singapore, SG.