Miro

Miro operates an online visual workspace organized around an infinite, multiplayer canvas on which teams create boards for research synthesis, roadmaps, diagrams, workshops and meetings. Beyond freeform boards, the product provides structured formats including docs, tables, slides, timelines and Kanban, plus a library of templates (the homepage cites 6,000+ templates, while the pricing page cites 7,000+ Miro and community-made templates) and more than 250 app integrations with tools such as Microsoft, Slack, Google, Adobe, Jira, Asana, Linear, ClickUp and Azure.

The company markets itself as an "AI Innovation Workspace" and as a collaborative layer for working with AI: users can pull outputs from external AI and research tools such as Claude and NotebookLM onto the canvas, generate diagrams, tables and summaries, build repeatable AI workflows and agents, and connect AI clients including Claude, Cursor and Copilot through an MCP server with per-plan daily call limits. Additional capabilities include Blueprints for templatizing and automating processes, interactive prototype generation from screenshots, HTML, code or prompts, 4,700+ shapes for technical and process diagramming (Mermaid, UML, AWS, BPMN), engagement activities such as polls and 2x2 matrices, and enterprise controls such as SSO.

Miro was founded in 2011 by Andrey Khusid and Oleg Shardin, initially as RealtimeBoard, and pioneered what it describes as the visual collaboration category before broadening into a wider innovation and AI workspace.

Founding story

In 2011, Andrey Khusid sought a way for his design agency to communicate ideas to clients who were not in the same room. The first iteration was called RealtimeBoard and later became Miro. Press coverage of the company's Series C identifies Andrey Khusid and Oleg Shardin as co-founders in 2011; Khusid has described the original idea as bringing a whiteboard into the browser.

Business model

Miro sells a subscription SaaS workspace on a per-member basis with a freemium entry point. Published tiers are Free ($0, limited to three editable boards), Starter ($8 per member per month billed yearly), Business ($20 per member per month billed yearly) and Enterprise with custom pricing starting from 30 members. Higher tiers add unlimited and private boards, workspaces, guests, two-way integrations, AI workflows and agents, SSO and governance features. Consumption-style limits are attached to AI usage (25 AI credits per member per month on Starter, 50 on Business) and MCP calls (500 per day on Starter, 2,000 on Business). Yearly billing is advertised as saving 20%.

Recurring per-seat subscriptions across Free, Starter, Business and Enterprise plans, with AI credits and MCP call allowances bundled by tier and custom pricing for enterprise deployments. At the time of the Series C the company reported 20 enterprise customers each paying more than $1M per year, and it described itself as profitable.

Traction

Reported user growth from 5 million (2020) to 30 million users at the January 2022 Series C, a 550% increase in paying customers from 20,000 to 130,000 over the same period, 20 enterprise customers each above $1M annual contract value, and profitability prior to the Series C. Company materials now cite 100M+ people collaborating on Miro, 250,000+ companies, 250+ integrations and 6,000+ templates, alongside customer-reported outcomes such as 3.6x faster time to market and a 50% shorter planning process.

Latest developments

Company blog listings reference recent announcements including new Enterprise pricing that adds AI capabilities to Enterprise licenses at no additional cost, a monthly "What's New" update for May 2026, and "Canvas 26" focused on turning individual AI ambition into organization-wide impact. Current product materials highlight AI workflows and agents, interactive prototypes, Blueprints and MCP-server connectivity.