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Outsmart

New York, US · Founded 2024 · 12 known investors

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Outsmart builds an AI-powered learning platform that reimagines higher education. The company serves students and educators by leveraging AI for content generation, gamification, and personalized assessment.

Also known as Outsmart Education

Founders & leadership

Outsmart was founded in 2024 by Regina Ring Gotthilf.

RR
Regina Ring GotthilfFounder
JMJorge Mazal
Jorge MazalChief Product OfficerSenior Advisor (ex-CPO Duolingo) at Grishin Robotics

Board

GGGina Gotthilf
Gina GotthilfVP of Marketing & GrowthInvestor at Latitud Ventures

Investors · 12

Also in the syndicate · 3

20GrowthLenny RatchinskyLightspeed Ventures

Funding

SEC filings, press & company announcements

$36.1M disclosed across 2 of 4 rounds · 2024–2025

▶$23.4MraisedSep 2025 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Ethan ChoiDirector
  • Regina Ring GotthilfExecutive Officer, Director
  • Jorge MazalExecutive Officer, Director
Offering amount
$25M
Amount sold
$23.4M
First sale
Sep 2025
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$12.7MraisedNov 2024 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jorge MazalExecutive Officer, Director
  • Regina Ring GotthilfExecutive Officer, Director
Offering amount
$13M
Amount sold
$12.7M
First sale
Oct 2024
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Outsmart, referred to in press coverage as Outsmart Education (a name the founders described as not final), is an early-stage education company founded by three former executives of the language-learning company Duolingo. Its stated mission is to increase access to higher education by improving affordability, access and personalization relative to existing college options. The founding team consists of Jorge Mazal (CEO), formerly Duolingo's chief product officer; Daniel Falabella (CPO), formerly senior director of product for learning at Duolingo; and Gina Gotthilf (CMO), formerly vice president of growth and marketing at Duolingo.

As of November 2024, roughly eight months after its inception in April 2024, the company was operating in stealth mode and had not disclosed its product, pricing or delivery model publicly. Press coverage noted it was therefore unclear whether the company would compete with tuition-comparison tools, low-cost online schooling providers, or college matching platforms. The company said the $13 million seed capital raised would fund hiring and product development.

Founding story

Co-founder and CEO Jorge Mazal has said the concept originated in his own experience financing his education. After moving to the United States for his undergraduate degree without the resources to pay for it, he combined jobs, scholarships and other means to fund his studies, and later completed two master's programs at Harvard and Wharton, accumulating roughly a quarter of a million dollars in debt and taking a part-time job collecting trash at his apartment complex to cover living costs. He described that experience as representative of structural problems in higher education, and developed the idea with fellow former Duolingo executives Daniel Falabella and Gina Gotthilf.

Traction

The principal disclosed milestone is a $13 million seed round announced in November 2024, led by Khosla Ventures with participation from Karman Ventures, Latitud Ventures, Lightspeed Ventures and angel investors including Lenny Ratchinsky and 20Growth. No users, revenue or product metrics have been disclosed.

Latest developments

In November 2024 the company announced its $13 million seed financing and said the capital would be directed toward hiring and further product development, while continuing to withhold details of its offering.

▸Full profile — market position, go-to-market, history, risks & controversies

Market position

The company entered a market that includes tuition-comparison platforms such as Tuition Tracker, providers of lower-cost online schooling, and college matching services such as College Rover and College Simply. Because its offering was undisclosed at the time of its seed announcement, its precise positioning within these categories was not established publicly. Management stated an intention to be better than existing higher-education options on access, affordability and personalization.

Stated intent to improve on incumbent higher-education options across access, affordability and personalization, backed by a founding team with senior product, learning and growth experience from Duolingo.

Go-to-market

Prospective and current college students, particularly those for whom the cost of tuition and student debt is a barrier to obtaining a higher-education degree.

History

The company was founded in April 2024 and remained in stealth mode through at least November 2024, when it announced a $13 million seed round led by Khosla Ventures. Its three co-founders worked together at Duolingo for five years; prior roles across the team include Dropbox and Lucid Software (Falabella), Tumblr (Gotthilf), and Lucid, MyFitnessPal and Zynga (Mazal).

Risks & controversies

Product plans, business model and go-to-market approach were undisclosed as of the November 2024 seed announcement, leaving it unclear how the company would fit into or compete with existing college-access, tuition-comparison and online-education categories. The company also operates against a backdrop of rising tuition, with average tuition and fees at private ranked colleges up about 5.5% year over year for the 2024-2025 school year and roughly $1.6 trillion in outstanding US student loan debt.

Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Time operating in stealth modeNov 2024Approximately eight months, since inception in April 2024

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 1

launches, deals, and filings
Nov 2024
Outsmart announces $13M seed round led by Khosla Ventures

The company, founded by three former Duolingo executives, announced a $13 million seed round led by Khosla Ventures with participation from Karman Ventures, Latitud Ventures, Lightspeed Ventures and angel investors including Lenny Ratchinsky and 20Growth. Proceeds were earmarked for hiring and product development.

$13M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 3

primary sources listed

3 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Outsmart do?
Stealth-stage startup from three ex-Duolingo executives building more affordable, accessible pathways to college education.
Who founded Outsmart?
Outsmart was founded by Regina Ring Gotthilf in 2024.
Who are Outsmart's investors?
Outsmart's investors include Abstract Ventures, Forerunner Ventures, Khosla Ventures, Latitud Ventures, Lightspeed Venture Partners, Tactile Ventures, 20VC, Karman Ventures and 1 more.
How much funding has Outsmart raised?
Outsmart has disclosed $36.1M raised across 2 of its 4 known rounds.
Where is Outsmart headquartered?
Outsmart is headquartered in New York, US.