Incentivio

Incentivio operates a guest engagement platform for multi-unit restaurant brands that combines branded online ordering, white-label mobile apps, loyalty programs, marketing automation, and analytics in a single system. The stated aim is to help operators increase repeat visits, raise average order value, and connect loyalty activity to revenue outcomes, while retaining ownership of guest relationships and first-party data rather than relying on third-party channels.

The platform is organized around three areas: revenue optimization (branded web and mobile ordering, AI-driven recommendations that raise check size, gift cards and stored value, Scan to Pay, and delivery dispatch); operational scale (loyalty, marketing automation, CDP/CRM, guest journey management, automated menu management, order throttling, and POS/payment/delivery integrations); and data-driven insight (unified guest profiles and transaction history, AI-powered segmentation, churn prediction, menu intelligence, upsells, and Loyalty Pulse reporting). Dashboards are designed for marketing, operations, leadership, franchise, and analytics roles, with location-level and franchise-level views rather than only brand averages.

At the time of its 2023 Series A, the Boston-based company described itself as consolidating restaurants' digital tech stacks and giving small and medium-sized restaurant groups data capabilities comparable to large enterprise chains, with plans to invest further in AI and machine learning to reduce manual work and costs for operators.

Founding story

Co-founders Rajat Bhakhri and Sash Dias built the company around the premise that large enterprise restaurant brands hold an advantage in using data to drive business results, and that smaller and mid-sized restaurant groups lack the budgets and IT teams to match them; the stated goal was to level that playing field, an approach the COO summarized as "the art of flavor meeting the science of data."

Business model

Incentivio sells a subscription-style software platform to restaurant brands, which license ordering, loyalty, marketing automation, CDP/CRM, and analytics modules and deploy them across their locations under their own branding. The company states that it does not resell guest data or compete for the guest relationship.

Revenue is generated from restaurant brands that adopt the platform's ordering, loyalty, marketing, and analytics modules; sources do not detail specific pricing.

Traction

The company reports serving more than 4,600 restaurants and processing over 200 million orders annually, with 97% stated accuracy in identifying at-risk guests. At the time of its May 2023 Series A it reported 300% year-over-year growth and adoption by thousands of restaurants across the U.S. and Canada, and worked with hundreds of brands in North America. Customer testimonials cite outcomes such as 17.5% year-over-year loyalty membership growth and a 12.4% lift in average check at Pho Hoa, and more than 46,000 new loyalty members and 128% growth in active membership at everbowl in the first five months of 2026.

Latest developments

The company is promoting a State of Restaurant Loyalty in 2026 report and has introduced Loyalty Pulse, a reporting product intended to demonstrate loyalty program ROI by measuring repeat visits, spend, and incremental revenue.