Fundraising Fox

ClientSuccess

American Fork, US · Founded 2014 · Delaware corporation · 38 employees on LinkedIn · 20 known investors

ClientSuccess offers customer success software that helps teams reduce churn, manage the customer lifecycle, and grow customer revenue. The platform provides customer health scoring, retention and renewal analytics, onboarding portals, and AI-driven automation, with integrations to CRM, support, and communication tools.

Also known as ClientSuccess, Inc.

Founders & leadership

ClientSuccess was founded in 2014 by Dave Blake.

DBDave Blake
Dave BlakeinFounder/CEO

Board

SKSid Krommenhoek
Sid Krommenhoekin𝕏Board Member2014–2021Partner at Album

Investors · 20

Also in the syndicate · 12

Bialla Venture PartnersCory ReidFrazier VCleadJosh JamesPlus550Robb KunzRun VenturesScott DorseySelect VenturesService Provider Capital FundTechstars VenturesleadTim Kopp

Reported raises · per SEC filings

Form D private placements

$4.2M disclosed across 2 of 4 rounds · 2014–2021

$2.5MraisedJul 2018 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David BlakeExecutive Officer, Director, Promoter
  • Neeraj GuptaDirector
  • Sid KrommenhoekDirector
Offering amount
$2.5M
Amount sold
$2.5M
First sale
Jul 2018
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$1.7MraisedSep 2015 · 10 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David BlakeExecutive Officer, Director, Promoter
  • Sid KrommenhoekDirector
Offering amount
$2M
Amount sold
$1.7M
First sale
Sep 2015
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

ClientSuccess provides a customer success management (CSM) platform for B2B SaaS companies covering post-sale work: onboarding, adoption, retention, renewal and expansion. Core capabilities include SuccessScore customer health scoring that combines revenue, product usage, support, sentiment and engagement; Pulse weekly and real-time reporting; a Net Promoter Score analyzer; engagement insights; lifecycle playbooks (SuccessCycles) with stage automations; collaborative customer onboarding with branded customer portals, project templates and milestone tracking; renewal management; and meeting intelligence that records, transcribes and summarizes customer calls into action items and CRM updates.

The platform also includes SmartCS, an AI and automation layer that drafts customer communications, summarizes feedback and surfaces next best actions. ClientSuccess positions the product as the structured "context graph" of post-sale customer reality — unified health, usage, renewal and sentiment data — distinct from a CRM, which it frames as pre-sale pipeline software. Alongside the core platform, the company markets two additional products: Product Signals for product feedback and feature-request management, and Baton for onboarding and implementation. The company states SOC 2 Type II compliance and more than 25 integrations, including Salesforce, HubSpot, Microsoft Dynamics, Zendesk, Jira, Slack, Gmail, Intercom, Office 365, Pendo, Zapier and Microsoft Teams.

Founding story

The company originated with founder Dave Blake, who saw a growing need for companies to better manage, retain and grow their customer bases and believed technology could address it. That effort became ClientSuccess, which was founded in 2014 and launched its product in late 2014.

Business model

ClientSuccess sells software to companies as a subscription platform with plan tiers ("compare plans"), supported by a sales-assisted process built around 1:1 demos and named customer success managers for accounts. Customers are onboarded and implemented quickly — the company markets going live "in weeks, not quarters."

Software subscription for the customer success platform, with additional products (Product Signals, Baton) offered alongside the core platform; pricing is quoted via comparison of plans and demo requests rather than published self-serve checkout.

Traction

By the October 2015 seed announcement, ClientSuccess reported nearly 50 customers following its initial launch in late 2014. The company currently states its platform helps hundreds of companies around the world. Published customer outcomes include Beyond Insurance reducing time to full product adoption from 1.5 years to 6–9 months, and MURAL cutting recurring account work from 2 hours to 15 minutes.

Latest developments

In January 2025 ClientSuccess acquired Product Signals to bring product feedback and feature-request workflows into its platform, promoted prominently across its website. Its current product lineup spans the ClientSuccess customer success platform, Product Signals and Baton, with SmartCS AI features and meeting intelligence. The leadership team is listed as founder/CEO Dave Blake, CCO Kristi Faltorusso, VP of Sales TJ Ruff and Head of Product Evan Leong.

Full profile — market position, technology, go-to-market, geography, history

Market position

Positioned as a customer success management platform for B2B SaaS, serving hundreds of companies worldwide according to the company. Its 2015 funding announcement framed the company as leading a strategic shift from customer acquisition toward retention and expansion; an investor writeup describes it as a retention and expansion platform for B2B SaaS with workflow-embedded software in a large market.

The company emphasizes ease of use and speed of implementation — software that does not require a dedicated administrator and can be live in weeks — while covering the full post-sale lifecycle. It argues that the structured post-sale data foundation (health scoring, unified customer data, lifecycle structure) is the hard part of customer intelligence and that its platform maintains that foundation rather than relying on ad hoc AI queries against a CRM. Acquisitions of Status, Baton and Product Signals extended the platform into onboarding/implementation and product feedback management.

Technology

A cloud platform that ingests customer usage, revenue, support, sentiment and engagement data via integrations with CRM, support, product analytics and communication tools, then computes health scores (SuccessScore), automates lifecycle playbooks and alerts. AI features under the SmartCS brand include generative AI for customer communications, feedback summarization and next-best-action recommendations, plus meeting recording, transcription and summarization. The company reports SOC 2 Type II compliance and 25+ integrations.

Go-to-market

Direct sales through requested 1-on-1 demos with no credit card required, supported by content marketing (blogs, webinars, resources), published case studies and G2 reviews, and industry thought leadership in the customer success field. Integrations with widely used CRM, support and product analytics tools also serve as distribution and adoption channels.

Customer success, account management and post-sale operations teams at B2B SaaS companies. Named or referenced customers include Rankmi, Learn to Win, ShipHero, GamePlan, Beyond Insurance, MURAL, and, at the time of the 2015 seed announcement, Findly, Lattice Engines, Instructure, Balihoo, Degreed, Social Dental, Panorama Education, Sparkcentral and Aria.

Geography

Headquarters in Utah — the 2015 funding release datelines Silicon Slopes, Utah, and an investor page lists Lehi — with customers described as located around the world.

History

ClientSuccess was founded in 2014 and announced $1M in seed funding in February 2014 led by Peak Ventures, with participation from Techstars, Plus550, Bullet Time Ventures and angels including Josh James, Scott Dorsey, Tim Kopp and Robb Kunz. The product launched in late 2014, and in October 2015 the company announced an additional $2M in seed capital co-led by Techstars Ventures and Peak Ventures. In June 2021, Frazier VC invested through Fund III via a combined primary seed and secondary transaction. The company subsequently expanded by acquisition, buying Status, then Baton (onboarding and implementation), and in January 2025 Product Signals (product feedback and feature-request workflows).

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customer outcome: time on recurring account work (MURAL)Jan 2026reduced from 2 hours to 15 minutes
Customer outcome: time to full product adoption (Beyond Insurance)Jan 2026reduced from 1.5 years to 6-9 months
HeadcountAug 202638
IntegrationsJan 202625 integrations
Security certificationJan 2026SOC 2 Type II

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Zendesk382 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Gainsight321 shared keywordsGainsight provides a customer intelligence platform for revenue and sales teams that helps identify and prevent revenue leakage, optimize renewal processes, and identify expansion opportunities within existing customer bases. The product uses machine learning to forecast renewals and automate renewal workflows for enterprise software customers.
ChurnZero284 shared keywordsChurnZero provides customer success software with embedded AI agents that automate tasks such as onboarding, risk detection, and account growth for customer success teams. It targets B2B customer success and revenue retention use cases, helping teams protect revenue and increase customer lifetime value.
Velaris231 shared keywordsVelaris is a customer success platform for mid-market and enterprise B2B SaaS companies that combines AI capabilities with a proprietary context graph to track customer data, usage, and engagement signals. The platform enables customer success teams to monitor accounts, automate workflows, and predict outcomes through AI-powered insights.
Customer221 shared keywordsCustomer Success Collective provides learning and development resources, certifications, and community for customer success teams within B2B companies. The platform offers frameworks, templates, workshops, and mentorship to help CS teams develop strategy and drive business impact.
Userpilot202 shared keywordsUserpilot is a no-code product growth platform that lets product, UX, and customer success teams create in-app experiences, track product usage and feature adoption, run session replays, and collect user feedback. It serves SaaS companies and enterprises pursuing product-led growth.
Contentsquare198 shared keywordsContentsquare offers a digital experience analytics platform that uses AI to help teams understand customer behavior across websites and apps through heatmaps, zoning analysis, journey mapping, and session insights. It serves marketing, analytics, and e-commerce teams looking to improve engagement, conversion, and retention.
Netezza166 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Vitally150 shared keywordsVitally builds a customer success platform that combines productivity tools with real-time customer data from integrated systems. The platform is designed for Customer Success teams to identify and act on opportunities to help their customers succeed.
Customergauge150 shared keywordsCustomerGauge builds customer feedback software based on the Net Promoter System, giving front-line staff real-time feedback and giving executives account-level insights to find growth opportunities across their customer portfolios. It serves enterprises, including CPG and B2B accounts, and also provides NPS benchmarking reports, certification, and professional services.

Companies competing with ClientSuccess for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 6

launches, deals, and filings
Jan 2025
ClientSuccess acquires Product Signals

ClientSuccess acquired Product Signals to expand into product feedback and feature-request workflows alongside customer success.

source ↗

Jan 2025
ClientSuccess acquires Baton

ClientSuccess announced the acquisition of Baton to add onboarding and implementation capabilities; Baton is listed as one of its products.

source ↗

Jan 2025
ClientSuccess acquires Status

ClientSuccess announced the acquisition of Status, described as merging the worlds of customer success and onboarding.

source ↗

Jun 2021
Frazier VC Fund III invests in ClientSuccess

Frazier VC invested in ClientSuccess through Fund III via a combined primary seed investment and secondary share purchases.

source ↗

Oct 2015
ClientSuccess raises $2M in additional seed funding

ClientSuccess announced $2M in additional seed capital co-led by existing investors Techstars Ventures and Peak Ventures, with follow-on investments from Josh James, Scott Dorsey and others, to fund sales, marketing and product development.

$2M source ↗

Jan 2014
Initial product launch

ClientSuccess launched its customer success management product in late 2014.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
ClientSuccessDelaware

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does ClientSuccess do?
ClientSuccess is a customer success management platform for B2B SaaS companies to reduce churn, retain and grow customers.
Who founded ClientSuccess?
ClientSuccess was founded by Dave Blake in 2014.
Who are ClientSuccess's investors?
ClientSuccess's investors include Cervin, LaunchCapital, Service Provider Capital, Album VC, Bullet Time Ventures, Peak Ventures, Signal Peak Ventures, Techstars.
How much funding has ClientSuccess raised?
ClientSuccess has disclosed $4.2M raised across 2 of its 4 known rounds.
Where is ClientSuccess headquartered?
ClientSuccess is headquartered in American Fork, US.