Customergauge
Amsterdam, NL · Founded 2007 · 50 employees on LinkedIn · 3 known investors
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CustomerGauge builds customer feedback software based on the Net Promoter System, giving front-line staff real-time feedback and giving executives account-level insights to find growth opportunities across their customer portfolios. It serves enterprises, including CPG and B2B accounts, and also provides NPS benchmarking reports, certification, and professional services.
Also known as CustomerGauge
Founders & leadership
Customergauge was founded in 2007 by Adam Dorrell and Camilla.
Investors · 3
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Company profile
researched Aug 2026CustomerGauge provides a customer experience (CX) software platform built specifically for business-to-business companies, positioning account feedback as a driver of revenue retention and growth rather than as market research. The platform collects feedback from multiple stakeholders within each customer account and rolls it up through an Account Hierarchy so that Net Promoter Score and relationship health are reported at the account level rather than per individual contact, with breakdowns by role, region and sentiment.
Core modules include Journey Dashboards, which combine scores, comments, support tickets and revenue changes into a single account timeline intended to surface churn and expansion signals; and a Monetize CX dashboard that presents revenue exposure by account health (for example, revenue at risk, revenue considered safe, and unclassified revenue) and tracks coverage against a target share of accounts surveyed. The company also markets Gaige AI, an agentic layer that analyzes unstructured feedback across accounts, drafts personalized follow-up responses for customer-facing staff, and flags accounts showing early signs of churn or unresolved issues. A newer version of the platform exposes account experience data, the company's accumulated best practices and a benchmark database through a chat interface for querying data and receiving recommended next actions.
Business model
CustomerGauge sells a software platform to B2B organizations, complemented by services in which its team helps design and build customer experience programs rather than only handling support tickets.
Traction
Publicly stated performance figures include survey response rates described as five times the industry average, 50% of clients closing the feedback loop within 48 hours, and a 9.6/10 rating for quality of support on G2. A customer testimonial from INAP cites a 50% increase in retention over two years.
Latest developments
CustomerGauge is promoting a new platform release that merges its account experience data, best practices and benchmark database into a single chat interface, along with its Gaige AI agents for feedback analysis, response drafting and churn-risk detection.
▸Full profile — market position, technology, go-to-market
Market position
The company positions itself as a B2B-only alternative to CX tools designed for consumer research, citing a #1 B2B ranking from Gartner, a benchmark database it describes as the industry's largest, and roughly 18 years of operating experience in the space since 2007.
Differentiation claims center on account-level rather than individual-level NPS, explicit linkage of feedback to revenue at risk and revenue growth, AI-generated response recommendations for fast loop closure, and consistency of survey drivers over time to enable trend analysis.
Technology
The platform combines multi-stakeholder survey collection, an account hierarchy that aggregates individual responses into account-level NPS, journey dashboards linking feedback to revenue changes and support tickets, revenue-risk dashboards, and Gaige AI agents for feedback analysis, response drafting and churn-risk flagging. A chat interface allows natural-language queries against customer data and industry benchmarks.
Go-to-market
Direct enterprise sales, with the website driving demo requests and an ROI calculator, supported by customer testimonials and analyst and review-site recognition.
B2B companies running customer feedback, NPS and account experience programs; named customers referenced on the company's site include INAP, Trivium, Ausco Modular, Briggs, Mycronic, Teledyne, Sphera, Huntsman, Owens and Minor Halyard and Luchals.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe company's website states CustomerGauge was ranked #1 for B2B by Gartner.
CustomerGauge describes a new platform version that unifies B2B account experience data, its accumulated best practices and benchmark database into a single chat interface, allowing users to query customer data and receive prescriptive recommendations and benchmark comparisons. The Gaige AI agent analyzes unstructured feedback, drafts personalized responses and flags accounts showing early churn signals.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Customergaugecustomergauge.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Customergauge do?
- CustomerGauge is a B2B customer experience platform that ties account-level feedback and NPS to revenue outcomes.
- Who founded Customergauge?
- Customergauge was founded by Adam Dorrell, Camilla in 2007.
- Who are Customergauge's investors?
- Customergauge's investors include General Catalyst, Newion, Riverside Acceleration Capital.
- Where is Customergauge headquartered?
- Customergauge is headquartered in Amsterdam, NL.