Clazar
San Francisco, US · Founded 2023 · 54 employees on LinkedIn · 6 known investors
Clazar is a sales automation platform that helps vendors launch and manage listings on cloud marketplaces (AWS, Azure, GCP) and automate co-sell workflows. It enables direct deal closure through CRM integration and provides revenue analytics dashboards for cloud marketplace sales.
Founders & leadership
Clazar was founded in 2023 by Aayush Bahuguna.
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Aayush BahugunaFounder
Investors · 6
Ensemble VCAustin
DST GlobalreportedGeorge Town, Grand Cayman · $100K – $200M
General PartnershipreportedSan Francisco · $1M – $30M
Ridge Venturesreported · 2 sourcesSan Francisco · $2M – $7M
Twin VenturesreportedPalo Alto · $100K – $150K
Also in the syndicate · 1
The General Partnership
Funding
SEC filings, press & company announcements$10M disclosed across 1 round · 2024
- $10MSeries AApr 2024 · 4 sources
Ensemble VC (lead), Ridge Ventures (lead), DST Global, The General Partnership, Twin Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 9
by search overlap
Tackle.io47 shared keywordsTackle provides a platform that helps enterprise software companies sell and transact through cloud marketplaces like AWS, Microsoft Marketplace, and Google Cloud. The company enables ISVs to reach cloud buyers, automate co-selling, and process transactions with zero engineering required.
PartnerStack27 shared keywordsPartnerStack is a partnerships platform that connects technology providers, advisors and businesses to facilitate B2B distribution and revenue generation. The company operates as part of AppDirect and provides tools for managing and scaling partnership ecosystems.
Labra26 shared keywordsLabra provides a Propensity to Buy scoring platform that helps sales teams identify and prioritize high-intent accounts using Ideal Customer Profiles and advanced filtering. The tool is designed for multi-user teams to manage and apply propensity scores across their CRM pipelines.
Suger25 shared keywordsSuger provides a platform that unifies cloud marketplace operations for software companies, handling listing, co-selling, and transacting across AWS, Azure, and Google Cloud. The platform enables independent software vendors (ISVs) to manage their cloud GTM workflow from listing through revenue recognition.
Prosperops17 shared keywordsProsperOps provides a FinOps automation platform that continuously optimizes cloud commitments such as AWS Savings Plans and Reserved Instances to maximize discounts while limiting lock-in risk. It serves enterprise FinOps and engineering teams across AWS, Google Cloud, and Microsoft Azure.
Workspan17 shared keywordsWorkSpan provides an AI-powered platform for managing co-selling and partner ecosystems, giving companies and their partners a shared, live view of joint pipeline, revenue plans, and deals synced across both CRMs. It supports cloud co-sell, marketplace transactions, and partner lifecycle automation for enterprise sales and partnership teams.
Impartner16 shared keywordsImpartner provides a partner relationship management (PRM) platform that helps businesses manage, scale, and optimize partner programs and ecosystems. The platform serves enterprise and mid-market companies across various industries seeking to streamline partner onboarding, deal registration, and analytics.
Folk list view14 shared keywordsfolk is a CRM that captures relationship context and uses AI assistants to automate sales busywork like follow-ups, relationship recaps, company research, and email outreach workflows. It serves sales and business development teams managing deals and contacts.
Partnertap13 shared keywordsPartnerTap is a co-selling and ecosystem sales platform that lets B2B sales, channel, and partner teams securely share account data, identify overlapping pipeline, and collaborate with partners, with real-time integrations to CRMs like Salesforce, HubSpot, and Microsoft Dynamics. It serves enterprise and publicly-traded companies and their channel/partner organizations.
Companies competing with Clazar for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Clazar do?
- Clazar is a sales automation platform that helps vendors launch and manage listings on cloud marketplaces (AWS, Azure, GCP) and automate co-sell workflows. It enables direct deal closure through CRM integration and provides revenue analytics dashboards for cloud marketplace sales.
- Who founded Clazar?
- Clazar was founded by Aayush Bahuguna in 2023.
- Who are Clazar's investors?
- Clazar's investors include Ensemble VC, DST Global, General Partnership, Ridge Ventures, Twin Ventures.
- How much funding has Clazar raised?
- Clazar has disclosed $10M raised across 1 round.
- Where is Clazar headquartered?
- Clazar is headquartered in San Francisco, US.