Fundraising Fox

Suger

YC W23

San Francisco, US · Founded 2022 · 50 employees · Hiring · 6 known investors

Suger provides a platform that unifies cloud marketplace operations for software companies, handling listing, co-selling, and transacting across AWS, Azure, and Google Cloud. The platform enables independent software vendors (ISVs) to manage their cloud GTM workflow from listing through revenue recognition.

Also known as Suger Inc

Cloud ComputingEnterprise SoftwareMarketplacesSaaSSales TechMarketplaceB2BSalesUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (W23)

Suger was founded in 2022 by Chengjun Yuan and Jon Yoo.

CYChengjun Yuan
Chengjun YuaninCo-founder & CTOChengjun Yuan previously worked at Google, Facebook, and Confluent.
JYJon Yoo
Jon YooinFounder

Investors · 6

Threshold Ventures✓ verifiedPalo Alto · $500K – $20M
Y Combinator✓ verifiedSan Francisco · $500K
Craft Ventures✓ verifiedSan Francisco · $50K – $50M
Intel Capital✓ verifiedSanta Clara · $1M – $20M

Also in the syndicate · 2

Celero VenturesGSBackers

Funding

SEC filings, press & company announcements

$17.5M disclosed across 2 of 3 rounds · 2023–2025

Source: company announcements and press reports — follow each round's link for the claim.

Images

Suger photoSuger photo

Competitors · 5

by search overlap
Tackle.io30 shared keywordsTackle provides a platform that helps enterprise software companies sell and transact through cloud marketplaces like AWS, Microsoft Marketplace, and Google Cloud. The company enables ISVs to reach cloud buyers, automate co-selling, and process transactions with zero engineering required.
Clazar25 shared keywordsClazar is a sales automation platform that helps vendors launch and manage listings on cloud marketplaces (AWS, Azure, GCP) and automate co-sell workflows. It enables direct deal closure through CRM integration and provides revenue analytics dashboards for cloud marketplace sales.
Labra18 shared keywordsLabra provides a Propensity to Buy scoring platform that helps sales teams identify and prioritize high-intent accounts using Ideal Customer Profiles and advanced filtering. The tool is designed for multi-user teams to manage and apply propensity scores across their CRM pipelines.
Amazon12 shared keywordsAmazon operates the largest online retail marketplace in the world alongside Amazon Web Services, its cloud computing division, plus advertising, logistics and streaming media businesses.
PartnerStack9 shared keywordsPartnerStack is a partnerships platform that connects technology providers, advisors and businesses to facilitate B2B distribution and revenue generation. The company operates as part of AppDirect and provides tools for managing and scaling partnership ecosystems.

Companies competing with Suger for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Suger: $15 Million (Series A) Raised For Helping Companies Transact On Cloud Marketplacespulse2.com · Feb 2025Suger.io raises big money to expand cloud marketplace automationdigitalcommerce360.com · Feb 2025Suger Raises $15 million Series A to Automate Workflows for B2B Marketplacesfinance.yahoo.com · Feb 2025Suger Lands $15M in Series A to Automate Cloud Marketplace Workflowssuger.io · Feb 2025Suger Raises $15M in Series A Fundingfinsmes.com · Feb 2025Suger helps companies list and scale up on cloud marketplaces | TechCrunchtechcrunch.com · Feb 2025Suger Raises $3.5M in Fundingfinsmes.com · Nov 2023Suger Raises $3.5M in Funding to Propel Growth in Cloud Marketplaces - Intel Capitalintelcapital.com · Nov 2023

Frequently asked questions

What does Suger do?
Suger provides a platform that unifies cloud marketplace operations for software companies, handling listing, co-selling, and transacting across AWS, Azure, and Google Cloud. The platform enables independent software vendors (ISVs) to manage their cloud GTM workflow from listing through revenue recognition.
Who founded Suger?
Suger was founded by Chengjun Yuan, Jon Yoo in 2022.
Who are Suger's investors?
Suger's investors include Threshold Ventures, Y Combinator, Craft Ventures, Intel Capital.
How much funding has Suger raised?
Suger has disclosed $17.5M raised across 2 of its 3 known rounds.
Where is Suger headquartered?
Suger is headquartered in San Francisco, US.