Boostly
YC S22Lehi, US · Founded 2017 · Delaware corporation · 50 employees · 4 known investors
Boostly helps restaurants acquire new customers and build loyalty through personalized text offers, automated review generation, and ROI tracking. The platform drives orders and generates five-star reviews while providing transparent reporting on marketing spend and revenue impact.
Enterprise SoftwareMarketing TechRetail TechSaaSB2BMessagingFood TechUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (S22)
Boostly was founded in 2017 by Shane Murphy and Mikey Murphy.
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Shane MurphyinFounder & CEOHe previously led sales at Jolt, a restaurant operations software company, and held sales and early team roles at American HealthCare Lending; both companies were acquired. He also founded an online ordering company that was acquired by StrideQ.
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Mikey Murphyin𝕏Co-FounderMikey Murphy holds a computer science degree from Brigham Young University and has served as CTO at three companies. He participated in Techstars in 2016 and focuses on product development.
Board
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Matt Melymukain𝕏Member - Board of DirectorsCo-Founder & Managing Partner at PeakSpan Capital Partners
Investors · 4
Funding
SEC filings, press & company announcements$15.6M disclosed across 2 of 3 rounds · 2024–2025
- $5.6MSeed RoundAug 2024 · 2 sourcesSource ↗
▶$10MraisedFeb 2025 · 26 investors · Other TechnologyRule 506(b)
▶$10MraisedFeb 2025 · 26 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael MurphyExecutive Officer, Director
- Shane MurphyExecutive Officer, Director
- Matt MelymukaDirector
- Offering amount
- $10M
- Amount sold
- $10M
- First sale
- Jan 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Images
Competitors · 8
by search overlap
DoorDash578 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Toast572 shared keywordsToast provides a restaurant management platform combining point-of-sale hardware (Flex POS, Toast Go 3 handheld) with software tools for online ordering, payroll, and other operations. It serves restaurants and restaurateurs across the food service industry.
Uber Eats492 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries
Grubhub417 shared keywordsChicago-based online food ordering and delivery platform, formerly NYSE-listed, now owned by Marc Lore's Wonder Group.
Postmates331 shared keywords<UNKNOWN>
Clover Network294 shared keywordsClover offers a point-of-sale system and software platform designed for small businesses in restaurants, retail, and service industries, featuring integrated payment processing, online ordering, inventory management, and staff scheduling capabilities.
SpotOn260 shared keywordsSpotOn is a cloud-based restaurant management system and point-of-sale platform for restaurant operators, offering online ordering, reservations, labor management, and AI-powered financial analysis. The company serves independent and small chain restaurants seeking integrated hospitality technology with 24/7 support.
Incentivio259 shared keywordsIncentivio offers a guest engagement platform for multi-unit restaurant brands, combining online ordering, loyalty programs, marketing automation, and analytics into one system. It helps operators capture first-party guest data, drive repeat visits, and measure loyalty ROI across locations, serving restaurant brands across North America.
Companies competing with Boostly for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Boostly do?
- Boostly helps restaurants acquire new customers and build loyalty through personalized text offers, automated review generation, and ROI tracking. The platform drives orders and generates five-star reviews while providing transparent reporting on marketing spend and revenue impact.
- Who founded Boostly?
- Boostly was founded by Shane Murphy, Mikey Murphy in 2017.
- Who are Boostly's investors?
- Boostly's investors include Cathexis Ventures, Trestle Partners, Y Combinator, PeakSpan Capital Partners.
- How much funding has Boostly raised?
- Boostly has disclosed $15.6M raised across 2 of its 3 known rounds.
- Where is Boostly headquartered?
- Boostly is headquartered in Lehi, US.