Hilos
AcquiredYC S21Mexico City, MX · Founded 2021 · 5 employees · 3 known investors
Find your way into Hilos
1,006 people in our graph share verified history with the Hilos team — schools, employers, funds. One of them is your warm intro.
Hemant Tanejaunlockedknows Alfonso Lizárraga · together at Stripe (overlapped)
×3knows the team · via Stripe
×4knows the team · via Y Combinator
×3knows the team · via University of Bath
knows the team · via ActiveCampaign
Hilos provides a WhatsApp business platform for sales teams to capture leads, automate customer follow-ups, and close deals through WhatsApp messaging; it integrates with CRMs and marketing tools to increase conversion rates.
Also known as Instatienda · Quid
Cloud ComputingDeveloper ToolsEnterprise SoftwareMarketing TechSaaSB2BProductivityMessagingMexicoLatin AmericaFully Remote
Founders & leadership· Y Combinator alumni (S21)
Hilos was founded in 2021 by Alfonso Lizárraga and Florian Raetzer.
AL
Alfonso LizárragainCofounder at Hilos.ioAlfonso Lizárraga is a software engineer with over 8 years of experience as an individual contributor and engineering manager at companies in Mexico and the US. He founded Hilos, which provides a WhatsApp business platform for sales teams to manage leads and customer engagement through CRM integration.
FR
Florian RaetzerinCo-Founder2021–2025Before starting Hilos in 2021, Florian worked at Mexican proptech Flat.mx as an acquisitions manager and later product manager, with earlier stints at Lufthansa Innovation Hub, NeztSleep, and BMW Group. He moved into a product role focused on WhatsApp at ActiveCampaign in 2025.
Investors · 3
Competitors · 7
by search overlap
Whatsapp Community22 shared keywordsWhatsApp is a messaging and calling application that provides text, media, and voice communication services to users across 180+ countries. The app prioritizes end-to-end encryption and operates as a standalone service focused on reliable global communication.
AiSensy21 shared keywordsAiSensy is a WhatsApp business platform that enables companies to acquire, engage, and support customers through messaging, forms, broadcasts, and payments. The platform serves 210,000+ businesses across 68+ countries seeking to increase revenue through WhatsApp communication.
Trengo18 shared keywordsTrengo Voice is a calling feature built into the Trengo customer engagement platform that lets support teams make and receive calls with each customer's conversation history, tickets, and orders visible during the call. It offers local/national numbers, IVR menus, call routing, recordings, and AI voice agents that integrate with Trengo's inbox and automation tools.
Sleekflow16 shared keywordsSleekFlow provides an omnichannel inbox that connects shared email addresses (support@, sales@) alongside WhatsApp, SMS, and chat, with AI-assisted replies, two-way email sync, and automation for sales and support teams. It targets B2C brands managing customer communication across multiple channels in one platform.
Respond.io14 shared keywordsRespond.io is a customer conversation platform for mid-market B2C businesses that integrates omnichannel messaging, native AI agents, and CRM context into a unified system to route inbound conversations and improve conversion rates. The platform connects WhatsApp, Instagram, TikTok, email, live chat, and voice channels with CRM data and AI-driven routing to handle high-volume customer conversations.
Gallabox14 shared keywordsGallabox provides WhatsApp and Instagram automation tools for marketing teams to generate leads, qualify prospects, and nurture customer relationships at scale. The platform enables personalized campaigns, chatbots, and real-time analytics without requiring coding.
Commoninja13 shared keywordsCommon Ninja provides a library of no-code, customizable widgets that businesses embed on their websites and online stores. Its widgets integrate with popular website platforms and offer customization and automation features.
Companies competing with Hilos for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Hilos do?
- Hilos provides a WhatsApp business platform for sales teams to capture leads, automate customer follow-ups, and close deals through WhatsApp messaging; it integrates with CRMs and marketing tools to increase conversion rates.
- Who founded Hilos?
- Hilos was founded by Alfonso Lizárraga, Florian Raetzer in 2021.
- Who are Hilos's investors?
- Hilos's investors include 500 Global, Lotux Ventures, Y Combinator.
- Where is Hilos headquartered?
- Hilos is headquartered in Mexico City, MX.