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Hilos
AcquiredYC S21Mexico City, MX · Founded 2021 · 5 employees · 4 known investors
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Hilos provides a WhatsApp business platform for sales teams to capture leads, automate customer follow-ups, and close deals through WhatsApp messaging; it integrates with CRMs and marketing tools to increase conversion rates.
Also known as 1108 Tech · Instatienda · Instatienda, Quid · Quid
Cloud ComputingDeveloper ToolsEnterprise SoftwareMarketing TechSaaSB2BProductivityMessagingMexicoLatin AmericaFully Remote
Founders & leadership· Y Combinator alumni (S21)
Hilos was founded in 2021 by Alfonso Lizárraga and Florian Raetzer.
AL
Alfonso LizárragaCofounder at Hilos.ioAlfonso Lizárraga is a software engineer with over 8 years of experience as an individual contributor and engineering manager at companies in Mexico and the US. He founded Hilos, which provides a WhatsApp business platform for sales teams to manage leads and customer engagement through CRM integration.
FR
Florian RaetzerCo-Founder2021–2025Before starting Hilos in 2021, Florian worked at Mexican proptech Flat.mx as an acquisitions manager and later product manager, with earlier stints at Lufthansa Innovation Hub, NeztSleep, and BMW Group. He moved into a product role focused on WhatsApp at ActiveCampaign in 2025.
Investors · 4
500 Globallisted by 500 GlobalPalo Alto · $150K
How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
Y Combinatorlisted by Y CombinatorSan Francisco · $500K
How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us
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Companies working in the same space as Hilos.
Legal entities · 1
corporate structure1108 Tech
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Frequently asked questions
- What does Hilos do?
- Hilos provides a WhatsApp business platform for sales teams to capture leads, automate customer follow-ups, and close deals through WhatsApp messaging; it integrates with CRMs and marketing tools to increase conversion rates.
- Who founded Hilos?
- Hilos was founded by Alfonso Lizárraga, Florian Raetzer in 2021.
- Who are Hilos's investors?
- Hilos's investors include 500 Global, Lotux Ventures, Y Combinator, Techstars.
- Where is Hilos headquartered?
- Hilos is headquartered in Mexico City, MX.