Airtable

Market position

One of the best-known horizontal no-code database/app platforms, used by more than 500,000 organizations. Competes with Microsoft Power Platform/Lists, Google AppSheet, Smartsheet, monday.com, Notion, Coda, Asana, Retool, Quickbase, Salesforce and custom software. The agreed sale at a sharply lower value illustrates repricing of mature SaaS businesses amid AI disruption fears.

A familiar spreadsheet surface over a structured relational model, coupled with a composable no-code application layer and a mature collaboration/template ecosystem. Unlike conventional project-management tools it can model arbitrary workflows; unlike developer-first internal-tool platforms it targets nontechnical builders; its AI is embedded in the data and app context.

Technology

A cloud multi-tenant relational data layer exposes linked records, typed fields, formulas, attachments, APIs and sync. Builders assemble views, forms, interfaces, portals, automations and extensions. Omni translates natural language into applications, queries and actions; Field Agents run model-powered classification, extraction, research and generation across records. Enterprise controls cover identity, permissions, audit, governance and administration.

Go-to-market

Historically product-led and self-serve, supplemented by templates and a creator ecosystem. Since 2022 the company has concentrated product and sales on large enterprise accounts, land-and-expand deployments, solution use cases, partners and million-dollar-plus relationships while keeping a self-serve funnel.

Knowledge workers and operations teams building bespoke applications without engineering; product, marketing, creative, project management, sales and enterprise operations; IT leaders governing citizen development and data-intensive workflows.

Individuals and very small teams; collaborative teams; business departments; global enterprises and regulated organizations; external portal users and partners.

Geography

Headquartered at 1 Front Street in San Francisco with official offices in Austin, London, New York and Sydney and six offices total; serves a worldwide enterprise and self-serve customer base.

History

Founded around 2012-2013 and launched publicly in 2015. Airtable raised a $3m seed and $7.6m Series A in 2015, $52m Series B and $100m Series C in 2018, $185m Series D in 2020, $270m Series E in 2021 and $735m Series F in 2021. It acquired Bayes and Walrus.ai in 2021, Airplane and Balsa in 2023/2024, Dopt in 2024 and DeepSky in 2025. Two restructuring waves cut 254 jobs in December 2022 and 237 in September 2023. The platform relaunched as AI-native in June 2025. Bending Spoons announced a definitive all-cash purchase agreement on August 4, 2026.

Ownership

Still privately held and operating independently pending closing of Bending Spoons' agreement to buy 100% of the shares. The agreed $1.285b enterprise value plus Airtable's net cash implies about $2.25b equity value. Investors from XN, Greenoaks, Thrive, Benchmark, CRV, Caffeinated, Coatue, D1, ICONIQ and others remain shareholders until closing.

Risks & controversies

The proposed enterprise value is about 88% below the 2021 Series F post-money headline and creates losses or limited returns for later investors. Airtable cut 491 people across 2022-2023 after overexpanding and saw several executives depart. The Bending Spoons acquisition is not closed and could face regulatory, retention, integration, pricing and product-roadmap risk; that buyer is known for deep operating transformations. Core product risks include competition from bundled hyperscaler tools and AI-native builders, complex seat/credit economics, data portability and governance. Superagent/Hyperagent was reportedly separated before the sale, but exact carve-out terms are not public.