About
Avi Meir has built a $2.7 billion company twice over — once as TravelPerk, and again by rebuilding it as Perk. He founded it in Barcelona in 2015 with Javier Suarez and Ron Levin, all three Booking.com alumni who thought booking a work trip should be as easy as booking a holiday, and grew it past $300 million of annualised revenue, 12,000 customer companies including Wise, Adyen and Revolut, and 1,800 staff across twelve offices. A $200 million Series E co-led by Atomico and EQT Growth in January 2025 doubled its valuation to $2.7 billion, and in November that year he renamed the company Perk as it moved beyond travel into spend. He has bought six companies along the way, including the Swiss expense-AI firm Yokoy. It is his second exit-grade company: he co-founded the hotel software firm Hotel Ninjas in 2012, which Booking.com's parent acquired in 2014. He is an Israeli intelligence veteran with an MBA from IESE.
Beyond investing
- Education
- Served in the Israeli Intelligence Corps and took an MBA at IESE Business School in Barcelona.
Mentioned above: the IESE Business School mafia →
From Avi's own website — common ground for a warm intro.
Co-founder & CEO at Perk
Intro paths
In turn, Avi can intro founders to Perk's investors below.
Perk's investors · 18
Co-founders at Perk
Experience
- PerkCEO & Foundercurrent2015 — presentBoston, MA
- Booking.comSenior Product Owner2014 — 2015Barcelona Area, Spain
- Hotel Ninjas (acquired by Booking.com)Co-Founder, CTO2012 — 2014Barcelona Area, Spain
- budgetplaces.comVice-President, Product2010 — 2012Barcelona Area, Spain
- EL AL Israel AirlinesManager2006 — 2009Paris Area, France
- ScreenPeaks LTD.Software Developer1999 — 2001Israel
Education
- IESE Business SchoolMBA2009 — 2011
- Faculté de Sciences Humaines et Sociales - Sorbonne (Université Paris Descartes)BSc, Psychology2005 — 2009
Skills & more
+12 more
E-commerceEntrepreneurshipBusiness StrategyStrategyBusiness DevelopmentTeam LeadershipManagementBusiness AnalysisSEMData AnalysisMarketingSales ManagementLanguages English · French · Hebrew · Spanish
From Avi's professional profile.
Network9
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Investors connected to Avi in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Avi Meir?
- Avi Meir has built a $2.7 billion company twice over — once as TravelPerk, and again by rebuilding it as Perk. He founded it in Barcelona in 2015 with Javier Suarez and Ron Levin, all three Booking.com alumni who thought booking a work trip should be as easy as booking a holiday, and grew it past $300 million of annualised revenue, 12,000 customer companies including Wise, Adyen and Revolut, and 1,800 staff across twelve offices. A $200 million Series E co-led by Atomico and EQT Growth in January 2025 doubled its valuation to $2.7 billion, and in November that year he renamed the company Perk as it moved beyond travel into spend. He has bought six companies along the way, including the Swiss expense-AI firm Yokoy. It is his second exit-grade company: he co-founded the hotel software firm Hotel Ninjas in 2012, which Booking.com's parent acquired in 2014. He is an Israeli intelligence veteran with an MBA from IESE.
- Where does Avi Meir work?
- Avi Meir is Co-founder & CEO of Perk.
- What check size does Avi Meir write?
- Avi Meir typically writes checks of $5K – $50K.
- What companies did Avi Meir found?
- Avi Meir founded Perk.
- Where did Avi Meir go to school?
- Avi Meir studied at IESE Business School (MBA); Faculté de Sciences Humaines et Sociales - Sorbonne (Université Paris Descartes) (BSc, Psychology).
Paths to reach Avi
People who overlapped with Avi at the same organization — a shared school or employer with one of them is a warm way in.
Together at PerkAvi: Co-founder & CEO
Together at EL AL Israel AirlinesAvi: Manager
Founder mafias
IESE Business School mafia22
Also came through, then founded or led a company.
+ 15 more
Same school
Also attended IESE Business School188
+ 182 more
Also attended Faculté de Sciences Humaines et Sociales - Sorbonne (Université Paris Descartes)1
Shared employers
Also worked at Perk9
+ 3 more
Also worked at Booking.com15
+ 9 more
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