Michelle Hulst
InvestorStrategic Advisor & Former President, GumGum at The 98
San Francisco, California, United States
About
Michelle Hulst is an executive and board director with over 20 years of experience in data, ad tech, and enterprise SaaS. She previously held positions at Trade Desk, Oracle, and Datalogix, where she led P&Ls, launched strategic initiatives, and managed revenue and EBITDA growth. She currently serves as an advisor at Conquer AI and holds public board director roles.
Experience
- Conquer AIAdvisorcurrent2025 β present
- The 98Limited Partnercurrent2023 β present
- Bank of HawaiiBoard Of Directors Membercurrent2019 β presentHonolulu, HI
- GumGumStrategic Advisor2025
- GumGumPresident2023 β 2025San Francisco Bay Area
- Career BreakTravel2022 β 2023The World
- The Trade DeskChief Data Officer2022San Francisco Bay Area
- The Trade DeskChief Operating Officer2021 β 2022San Francisco Bay Area
- The Trade DeskEVP, Global Data & Strategy2020 β 2021San Francisco Bay Area
- OracleGVP, Marketing & Strategic Partnerships, Oracle Data Cloud2017 β 2020San Francisco Bay Area
- OracleVP, Strategic Partnerships & Business Development, Oracle Data Cloud2015 β 2017San Francisco Bay Area
- Datalogix, Inc.SVP, Strategic Partnerships & Business Development2006 β 2015
- Entertainment Publications, Inc. - an operating business of IAC/InterActiveCorp (IACI)Vice President, Registered Card2005 β 2006
- Entertainment Publications - an operating business of IAC/InterActiveCorp (IACI)Director, Strategic Planning and Business Development2004 β 2005
Education
- Northwestern University - Kellogg School of ManagementMBA, Strategy
- University of MichiganBA, Organizational Psychology
Skills & more
Integrated Marketing10Digital Media13Business Development34Competitive Analysis5Marketing Strategy11Email Marketing3E-commerce4Strategic Partnerships34Start-ups4Lead Generation6Product Management2CRM2
+5 more
SegmentationMarketingOnline AdvertisingDigital MarketingStrategyFrom Michelle's professional profile.
Same school
Also attended Northwestern University - Kellogg School of Management566
Jenny LeeSenior Managing Partner at Granite AsiaAndy FligelSenior Managing Director at Intel CapitalDavid Clark GuillermoInvestments at Impact America FundGiuseppe DonvitoPartner at P101 VenturesAntonio TurroniOperating Advisor at P101 VenturesJon TurowVenture Partner at Madrona Venture Group
+ 560 more
Also attended University of Michigan493
Erik TorenbergGeneral Partner at Andreessen HorowitzKarim FarisInvestor at GV (Google Ventures)Glen AndersonPartner at Monta Vista CapitalAlexandra FarmerPrincipal at Intel Capital, North AmericaHannah KrootMarketing Lead at Intel CapitalScott ShawChief of Staff at Intel Capital
+ 487 more
Shared employers
Also worked at Conquer AI1
Also worked at Bank of Hawaii1
Also worked at GumGum4
Colleagues at The 98
Alex Collmer
Founder & Executive Chair, VidMob at The 98
Ameneh Atai
General Manager, Audience Measurement, Nielsen Media at The 98
Annette Rodriguez
Senior Advisor, MKH Capital Partners at The 98
Ashley Davis
Partner, S-3 Group at The 98
Beth Gostanian
VP, Product, Canto at The 98
Craig Forman
General Partner, NextNews Ventures at The 98
Deborah Stambaugh
Founder & CEO, Brave New World at The 98
Diane deCordova
Investor & Co-Founder, Adelaide Metrics at The 98
























