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Mark Abraham

Managing Director & Senior Partner; Global Leader, Marketing, Sales & Pricing Practice at The Boston Consulting Group

Seattle

About

Mark Abraham is the global leader of Boston Consulting Group's Marketing, Sales & Pricing practice. He founded BCG's personalization business, growing it into a team of marketers, data scientists, engineers, and marketing technology specialists, and has worked across Europe, North America, and Asia. He coauthored the book "Personalized: Customer Strategy in the Age of AI" and holds an MBA from the University of Michigan Ross School of Business and a BA in business studies from Oxford Brookes University.

Colleagues at The Boston Consulting Group