Fundraising Fox

Rob Lawrence

Investor

Senior Finance Associate at Greycroft

New York, NY

About

Rob Lawrence is a Senior Finance Associate at Greycroft, a venture capital firm focused on early and growth-stage investments, where he manages portfolio monitoring, investor reporting, fund operations, and financial modeling across more than 300 companies. Previously, he worked in Deal Advisory at KPMG, conducting financial and operational due diligence for private equity clients across industrials, consumer/retail, healthcare, and other sectors. He holds a CPA credential and graduated from Michigan Ross with a minor in Mandarin Chinese.

LinkedIn ↗

Experience

  1. GreycroftSenior Finance Associatecurrent2024 — presentNew York, New York, United States
  2. GreycroftFinance and Operations Analyst2023 — 2024New York, New York, United States
  3. KPMG USSenior Associate, Strategy2022 — 2023New York, New York, United States
  4. KPMG USDeal Advisory & Strategy Associate2021 — 2022Chicago, Illinois, United States
  5. Merrill LynchPrivate Wealth Management Client Associate2018 — 2020
  6. KPMGDeal Advisory & Strategy Intern2019Chicago, Illinois
  7. ShurpaOperations Associate Intern2017Chicago, IL

Education

  1. University of Michigan - Stephen M. Ross School of BusinessBachelor of Business Administration - BBA, Business2016 — 2020
  2. University of MichiganMinor, Mandarin Chinese
  3. Saint Ignatius College PrepHigh School2012 — 2016

Skills & more

MandarinChineseTableau1Microsoft ExcelDue DiligenceOperational Due DiligenceFinancial ModelingAccountingAnalytical SkillsData AnalysisAlteryx1Entrepreneurship
  • CPA — Illinois Department of Financial and Professional Regulation

From Rob's professional profile.

Same school

Also attended University of Michigan - Stephen M. Ross School of Business254

Alexandra FarmerPrincipal at Intel Capital, North AmericaTige SavageCo-founder at RevolutionWendy XiaoPartner at NorthzoneHyun KooPartner at March Capital PartnersRichard GuVice President at March Capital PartnersPaul BrownManaging Director at eLab Ventures

+ 248 more

Also attended University of Michigan374

Erik TorenbergGeneral Partner at Andreessen HorowitzKarim FarisInvestor at GV (Google Ventures)Glen AndersonPartner at Monta Vista CapitalAlexandra FarmerPrincipal at Intel Capital, North AmericaHannah KrootMarketing Lead at Intel CapitalScott ShawChief of Staff at Intel Capital

+ 368 more

Shared employers

Also worked at Greycroft69

Dana SettleCo-Founder & Managing Partner at GreycroftIan SigalowCo-Founder & Managing Partner at GreycroftBrian Bustamante-NicholsonPartner at GreycroftDylan PearcePartner at GreycroftKatherine PowerPartner at GreycroftPeter SaperstonePartner at Greycroft

+ 63 more

Also worked at KPMG US231

Jeffrey PaineFounding Partner at Golden Gate VenturesJonas VetterleInvestor at Moonfire VenturesMarco FumagalliBoard Member at P101 VenturesJimmy ChartersChief Financial Officer at GreycroftJay JohnsonBoard Member at CincyTechSimon CunninghamInvestor at Index Ventures

+ 225 more

Also worked at Merrill Lynch398

Hans TungManaging Partner at Notable CapitalAnthony LinHead of Intel Capital, Corporate Vice President at Intel CapitalNoorPartner at Clear VenturesKesha CashFounder & General Partner at Impact America FundAftab MathurManaging Director at Temasek at Golden Gate VenturesAndrew WallaceVice President, Revolution Growth at Revolution

+ 392 more

Also worked at Shurpa1

Jan BoutenPartner at Innova Memphis, Inc.

Colleagues at Greycroft

Aaron Athanas
People Operations Associate at Greycroft
Adam Boutin
Partner at Greycroft
Addie Ewald
Investor at Greycroft
Alaina Hartley
Principal at Greycroft
Alex Constantinople
Chief Marketing Officer at Greycroft
Allison Beck
Head of Events & Foundation at Greycroft
Andrew Scott
Senior Finance Manager at Greycroft
Andrew Ying
Investor at Greycroft