About
Rob Lawrence is a Senior Finance Associate at Greycroft, a venture capital firm focused on early and growth-stage investments, where he manages portfolio monitoring, investor reporting, fund operations, and financial modeling across more than 300 companies. Previously, he worked in Deal Advisory at KPMG, conducting financial and operational due diligence for private equity clients across industrials, consumer/retail, healthcare, and other sectors. He holds a CPA credential and graduated from Michigan Ross with a minor in Mandarin Chinese.
Experience
- GreycroftSenior Finance Associatecurrent2024 — presentNew York, New York, United States
- GreycroftFinance and Operations Analyst2023 — 2024New York, New York, United States
- KPMG USSenior Associate, Strategy2022 — 2023New York, New York, United States
- KPMG USDeal Advisory & Strategy Associate2021 — 2022Chicago, Illinois, United States
- Merrill LynchPrivate Wealth Management Client Associate2018 — 2020
- KPMGDeal Advisory & Strategy Intern2019Chicago, Illinois
- ShurpaOperations Associate Intern2017Chicago, IL
Skills & more
MandarinChineseTableau1Microsoft ExcelDue DiligenceOperational Due DiligenceFinancial ModelingAccountingAnalytical SkillsData AnalysisAlteryx1Entrepreneurship
- CPA — Illinois Department of Financial and Professional Regulation
From Rob's professional profile.
Colleagues at Greycroft
Aaron Athanas
People Operations Associate at Greycroft
Addie Ewald
Investor at Greycroft
Alex Constantinople
Chief Marketing Officer at Greycroft
Allison Beck
Head of Events & Foundation at Greycroft
Andrew Scott
Senior Finance Manager at Greycroft
Andrew Ying
Investor at Greycroft
Ann Paulose
Senior Investor Relations Associate at Greycroft
Ashley Valentine
Chief People Officer at Greycroft
Frequently asked questions
- Who is Rob Lawrence?
- Rob Lawrence is a Senior Finance Associate at Greycroft, a venture capital firm focused on early and growth-stage investments, where he manages portfolio monitoring, investor reporting, fund operations, and financial modeling across more than 300 companies. Previously, he worked in Deal Advisory at KPMG, conducting financial and operational due diligence for private equity clients across industrials, consumer/retail, healthcare, and other sectors. He holds a CPA credential and graduated from Michigan Ross with a minor in Mandarin Chinese.
- Where does Rob Lawrence work?
- Rob Lawrence is Senior Finance Associate at Greycroft.
- Where did Rob Lawrence go to school?
- Rob Lawrence studied at University of Michigan - Stephen M. Ross School of Business (Bachelor of Business Administration - BBA, Business); University of Michigan (Minor, Mandarin Chinese); Saint Ignatius College Prep (High School).
Same school
Also attended University of Michigan - Stephen M. Ross School of Business392
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Also attended University of Michigan637
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Shared employers
Also worked at Greycroft76
Dana SettleCo-Founder & Managing Partner at GreycroftIan SigalowCo-Founder & Managing Partner at GreycroftBrian Bustamante-NicholsonPartner at GreycroftDylan PearcePartner at GreycroftKatherine PowerPartner at GreycroftPeter SaperstonePartner at Greycroft
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Also worked at KPMG US455
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