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About
Rob Lawrence is a Senior Finance Associate at Greycroft, a venture capital firm focused on early and growth-stage investments, where he manages portfolio monitoring, investor reporting, fund operations, and financial modeling across more than 300 companies. Previously, he worked in Deal Advisory at KPMG, conducting financial and operational due diligence for private equity clients across industrials, consumer/retail, healthcare, and other sectors. He holds a CPA credential and graduated from Michigan Ross with a minor in Mandarin Chinese.
Colleagues at Greycroft
Frequently asked questions
- Who is Rob Lawrence?
- Rob Lawrence is a Senior Finance Associate at Greycroft, a venture capital firm focused on early and growth-stage investments, where he manages portfolio monitoring, investor reporting, fund operations, and financial modeling across more than 300 companies. Previously, he worked in Deal Advisory at KPMG, conducting financial and operational due diligence for private equity clients across industrials, consumer/retail, healthcare, and other sectors. He holds a CPA credential and graduated from Michigan Ross with a minor in Mandarin Chinese.
- Where does Rob Lawrence work?
- Rob Lawrence is Senior Finance Associate at Greycroft.
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