Where does Mariam Naficy work?

Mariam Naficy is Founder of Minted and General Partner at Heretic Studio and Board director at Polyvore and Board director at Yelp.

What check size does Mariam Naficy write?

Mariam Naficy typically writes checks of $100K – $5M.

Where did Mariam Naficy go to school?

Mariam Naficy studied at Stanford University Graduate School of Business (MBA); Williams College (BA, Political Economy).

Mariam Naficy

InvestorFounder

General Partner at Heretic Studio · Founder at Minted · Board director at Polyvore · Board director at Yelp

San Francisco, California

Writes $100K – $5M checks · typically $1.5M

FoundedMinted

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Ask Jess Lee to introduce you to Mariam

You →Jess · together at Polyvore (2008–2013) →Mariam

Ask Jamie Chen to introduce you to Mariam

You →Jamie · 3 people · together at Minted →Mariam

Ask Sam Okafor to introduce you to Mariam

You →Sam · together at Victoria's Secret →Mariam

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About

Mariam Naficy is Co-Founder and CEO of Arcade, an AI-based design platform connecting buyers and manufacturers, and the Founder and Chairman of Minted, a marketplace for independent artists. In 1998, she founded Eve.com, a beauty e-commerce site in the US, which was sold to LVMH in 2000. As an angel investor, she has made early investments in companies including Reddit, Gusto, Color, Our Place, Madison Reed, and Middesk.

Founder at Minted

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In turn, Mariam can intro founders to Minted's investors below.

Minted's investors · 7

Menlo VenturesSan Francisco · $1M – $20M checks Norwest Venture PartnersMenlo Park · $10M – $30M checks · since 2025 PermiraSt Peter Port · since 2018 Ridge VenturesSan Francisco · $2M – $7M checks · since 2025 Slow VenturesSan Francisco · $50K – $1M checks T. Rowe PriceBaltimore · since 2018 The Perkins Fund

Board director at Polyvore

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In turn, Mariam can intro founders to Polyvore's investors below.

Polyvore's investors · 4

BenchmarkSan Francisco · $100K – $30M checks · since 2012 Dag VenturesPalo Alto · since 2012 Goldman SachsNew York · since 2012 MatrixSan Francisco · $100K – $10M checks · since 2012

Co-founders at Polyvore

Pasha SadriExecutive Officer, Director

Guangwei YuanExecutive Officer

Jianing HuExecutive Officer

Jess LeeExecutive Officer, Director

Board director at Yelp

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In turn, Mariam can intro founders to Yelp's investors below.

Yelp's investors · 8

Access Technology VenturesMill Valley · since 2015 Bessemer Venture PartnersSan Francisco · $5M – $100M checks · since 2015 Dag VenturesPalo Alto · since 2015 Heretic StudioSan Francisco · since 2015 NextEquity PartnersMenlo Park · since 2015 Origin VenturesSan Francisco · $500K – $5M checks · since 2015 Riverfront Ventures, LLCPittsburgh · $250K – $1M checks · since 2015 SciFi VCSan Francisco · $100K – $1M checks · since 2015

Co-founders at Yelp

Jeremy StoppelmanExecutive Officer, Director

Experience

ArcadeChief Executive Officercurrent2023 — presentSan Francisco, California, United States
Victoria's SecretMember, Board of Directorscurrent2022 — present
MintedFounder, Chairmancurrent2026 — present
MintedFounder, Chairman and Co-CEO2021 — 2026
MintedFounder and CEO2007 — 2021
Heretic VenturesFounder and Managing Partner, Heretic Ventures2021 — 2026San Francisco, California, United States
MediumMember, Board Of Directors2021 — 2025
YelpMember Board Of Directors2014 — 2020
PolyvoreMember, Board of Directors2008 — 2013
The Body ShopVice-President and General Manager, US E-Commerce, and Global Head of E-Commerce Development2003 — 2007
MovielinkVP, Marketing and Product Development2002 — 2003
Eve.comFounder and co-CEO1998 — 2000
Goldman SachsFinancial Analyst1991 — 1993New York, NY

Skills & more

E-commerce42Start-ups35Product Management16Entrepreneurship9Product Development7Team BuildingSales1Strategic Partnerships5Product MarketingBrand Management1Marketing Strategy1Analytics1

+12 more

Digital StrategyMarketingDigital MediaVenture CapitalPublic RelationsBusiness DevelopmentBrand DevelopmentMobile DevicesStrategyManagementLeadershipCross-functional Team Leadership

From Mariam's professional profile.

Investments

Investor

Abacusai BeautylishColorGustoLumi StoryMaker WinePolyworkReddit The New ClubZeen

Per curated public sources.

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Network2

Deborah QuazzoScout

Managing Partner at GSV Ventures

Erica Ruliffson SchultzScout

President, Field Operations (former), Confluent at Operator Collective

Investors connected to Mariam in public investor directories — a warm-intro map.

Frequently asked questions

Who is Mariam Naficy?: Mariam Naficy is Co-Founder and CEO of Arcade, an AI-based design platform connecting buyers and manufacturers, and the Founder and Chairman of Minted, a marketplace for independent artists. In 1998, she founded Eve.com, a beauty e-commerce site in the US, which was sold to LVMH in 2000. As an angel investor, she has made early investments in companies including Reddit, Gusto, Color, Our Place, Madison Reed, and Middesk.
Where does Mariam Naficy work?: Mariam Naficy is Founder of Minted and General Partner at Heretic Studio and Board director at Polyvore and Board director at Yelp.
What check size does Mariam Naficy write?: Mariam Naficy typically writes checks of $100K – $5M.
What companies did Mariam Naficy found?: Mariam Naficy founded Minted.
What companies has Mariam Naficy invested in?: Investments tracked here include Abacusai, Beautylish, Color, Gusto, Lumi Story, Maker Wine, Polywork, Reddit, The New Club, Zeen.
Where did Mariam Naficy go to school?: Mariam Naficy studied at Stanford University Graduate School of Business (MBA); Williams College (BA, Political Economy).