About
Joey Grassia is the co-founder and CEO of Shef, a marketplace through which home cooks sell homemade food. A former Facebook employee, he previously built and sold two consumer food companies and has consulted for startups, venture capital firms, and publicly traded companies. Shef's investors include Y Combinator, Andreessen Horowitz, CRV, and Craft, along with a number of individual backers.
Founder/CEO at ShefYC W19
Intro paths
YC
Joey went through Y Combinator (Winter 2019) — any YC alum in your network can reach them through the YC community.
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In turn, Joey can intro founders to Shef's investors below.
Shef's investors · 9
Amex VenturesPalo Alto · since 2023Andreessen HorowitzMenlo Park · $500K – $50M checks · since 2023CRV (Charles River Ventures)Bay Area · $250K – $5M checks · since 2023DVCRotterdamLombardstreet VenturesWoodside · $500K checksManta Ray VenturesLondonMastrySan FranciscoSprint VcBangalore · $300 checksY CombinatorSan Francisco · $500K checks · since 2019
Experience
- ShefCo-founder | CEOcurrent2019 — presentSan Francisco Bay Area
- Steamm EspressoFounder | CEO2016 — 2017San Francisco Bay Area
- KUTOA Health Co.Founder | CEO2011 — 2017San Francisco Bay Area
- FacebookStrategic Client Services, Global Marketing Solutions2012 — 2013Austin, Texas Metropolitan Area
- FacebookLead, Global Outsourcing & Sales Development2011 — 2012Menlo Park, CA
- FacebookMid-Market, Global Marketing Solutions2010 — 2011Palo Alto, Ca
Skills & more
Social Media Marketing54Online Advertising45Entrepreneurship28Digital Strategy27Social Media33Social Entrepreneurship14Strategy24Facebook19Mobile Marketing15Nutrition15Google Adwords10Online Marketing11
+12 more
Digital MediaSocial NetworkingInteractive MarketingDigital MarketingGoogle AnalyticsSocial Media DevelopmentAdobe Creative SuiteMarket AnalysisManagementCommunity SitesWeb AnalyticsSEMLanguages Chinese · Spanish
From Joey's professional profile.
Frequently asked questions
- Who is Joey Grassia?
- Joey Grassia is the co-founder and CEO of Shef, a marketplace through which home cooks sell homemade food. A former Facebook employee, he previously built and sold two consumer food companies and has consulted for startups, venture capital firms, and publicly traded companies. Shef's investors include Y Combinator, Andreessen Horowitz, CRV, and Craft, along with a number of individual backers.
- Where does Joey Grassia work?
- Joey Grassia is Founder/CEO of Shef.
- What companies did Joey Grassia found?
- Joey Grassia founded Shef.
- Where did Joey Grassia go to school?
- Joey Grassia studied at Y Combinator; UCLA (B.A., International Development); National University of Singapore (n/a, Southeast Asian Studies).
Founder mafias
Y Combinator mafia9,496
Also came through, then founded or led a company.
Sam AltmanPresidentFounded Tools for Humanity +3Garry TanPresident & CEOFounded Y Combinator +1Jessica LivingstonCo-founderFounded Y CombinatorAlexis OhanianYC Summer 2005Founded RedditFred EhrsamYC Summer 2012Founded Nudge +1Matt HuangYC Winter 2011Founded Hotspots
+ 9,489 more
Y Combinator mafia5,145
Also came through, then founded or led a company.
Ryan SheaEntrepreneurshipFounded StacksTarek MansourFounded KalshiSuhail DoshiEating beans & riceFounded Playground +1Subomi OluwalanaW22Founded ConvoyGleb ChuvpiloAlumFounded Pager +4IanFounded Apex Technology +3
+ 5,138 more
UCLA mafia206
Also came through, then founded or led a company.
Ben HorowitzFounded OpswareVlad TenevMaster’s DegreeFounded Harmonic +1Ryan KingBSFounded ChimeKent WakefordFounded Breaking +4William GuttmanBachelor of Arts (BA)Founded CurvePoint +3Paolo PriviteraCertificate Program ClassFounded 1521 Capital +1
+ 199 more
National University of Singapore mafia149
Also came through, then founded or led a company.
Aihui OngB.Sc.Founded Love With Food +2Vishal ChatrathMaster of EngineeringFounded Secondmind +2Mike MoradiLeadershipFounded Southwest Nanotechnologies +1Lloyd LeeExchange StudentFounded Hyperithm +1Sivamani VarunBachelor of Engineering - BEFounded Keygraph +1Victor Liew Jia HaoBachelor of Computing (Honours)Founded StraitsX +1
_%20%E1%84%8E%E1%85%AC%E1%84%8C%E1%85%A9%E1%86%BC%E1%84%87%E1%85%A9%E1%86%AB_%E1%84%87%E1%85%A1%E1%84%83%E1%85%A1%E1%86%A8%E1%84%8B%E1%85%A5%E1%86%AF%E1%84%85%E1%85%AE%E1%86%A8%E1%84%8C%E1%85%A6%E1%84%80%E1%85%A5_revised_2_1x1_3.jpg){kind=spacer}
+ 142 more
Same school
Also attended Y Combinator2,000
Tarek MansourCo-founder & CEO of KalshiSuhail DoshiFounder of Mixpanel; founder of ParticleSubomi OluwalanaCo-founder & CEO of ConvoyArhaan A.Deeptech Fellow at Clear VenturesMaroof AhmedFounder at Octopus VenturesCollin WallaceGeneral Partner at Lobby Capital
+ 1,994 more
Also attended UCLA684
Ben HorowitzCo-founder & General Partner at Andreessen HorowitzKirsten GreenFounder and Managing Partner at Forerunner VenturesVlad TenevCo-founder & CEO of RobinhoodRyan KingCo-founder of ChimePaul FieldingFinance & Operations at General CatalystMelody MaExecutive Assistant and Lead Receptionist at Trinity Ventures
+ 678 more
Also attended National University of Singapore480
Justin HallPartner at Golden Gate VenturesMahati SridharPartner, Rise of the Rest at RevolutionCeline XiaoInvestor at DN CapitalSofia DahouneInvestor at DaphniYi Min LohInvestment Associate at Burda Principal InvestmentsSean LooInvestment Analyst at Burda Principal Investments
+ 474 more
