Jason Norman
InvestorPartner at Westbound Equity Partners
Houston, Texas
Writes $100K β $5M checks Β· typically $1.5M
About
Jason Norman is CEO of KOOLADE and co-founder of Concrete Rose, an investment platform focused on Black-led companies. At Concrete Rose, he scaled the organization to $125M in assets under management across 50+ portfolio companies and led the affiliated foundation in distributing $500K in unrestricted grants to nearly 20 nonprofits while establishing a Social Innovator in Residence program. He holds a Bachelor of Arts in African-American Studies from Harvard University, where he served as a two-time captain of the basketball team.
Experience
- KOOLADECEOcurrent2025 β present
- JWN Consulting LLCCEO & Foundercurrent2020 β presentSan Francisco Bay Area
- /dev/colorBoard Member2022 β 2025
- ColorwaveBoard Member2021 β 2023
- Concrete Rose CapitalCo-Founding Partner | CEO of Concrete Rose Community Foundation2017 β 2023San Francisco Bay Area
- Summer SearchBoard Member2020 β 2022San Francisco Bay Area
- Tipping Point CommunityEntrepreneur In Residence2020 β 2021San Francisco Bay Area
- Lazarus EnergyOperations | Program Director2014 β 2020Houston, TX
- Koar Performance ApparelDirector Of Business Development2012 β 2014Los Angeles, California, United States
Skills & more
Entrepreneurship19Brand Development3Marketing4Marketing Strategy7Creative Entrepreneurship2Program Development4Youth Development5Branding & Identity2Research4Venture Capital2Nonprofits15Community Outreach6
+5 more
Start-upsStrategic PlanningManagementLeadershipStrategyFrom Jason's professional profile.
Colleagues at Westbound Equity Partners
Alan Waxman
Investment Advisory Committee; CEO, Sixth Street at Westbound Equity Partners
Andre Iguodala
Co-Founder and Managing Partner at Mosaic General Partnership, LLC
Brian Rumao
Managing Director at Next Play Ventures
Charles Shannon
Investor at Westbound Equity Partners
Danae Sterental
Partner at Westbound Equity Partners
Danae Sterental Rivera
Partner at Westbound Equity Partners
Dr. Siddhartha Mukherjee
Co-Founder and CEO at Westbound Equity Partners
Garrett Clinton
Investor at Westbound Equity Partners
Frequently asked questions
- Who is Jason Norman?
- Jason Norman is CEO of KOOLADE and co-founder of Concrete Rose, an investment platform focused on Black-led companies. At Concrete Rose, he scaled the organization to $125M in assets under management across 50+ portfolio companies and led the affiliated foundation in distributing $500K in unrestricted grants to nearly 20 nonprofits while establishing a Social Innovator in Residence program. He holds a Bachelor of Arts in African-American Studies from Harvard University, where he served as a two-time captain of the basketball team.
- Where does Jason Norman work?
- Jason Norman is Partner at Westbound Equity Partners.
- What check size does Jason Norman write?
- Jason Norman typically writes checks of $100K β $5M.
- Where did Jason Norman go to school?
- Jason Norman studied at Harvard University (African American Studies, African-American/Black Studies); Bellarmine College Preparatory.
Same school
Also attended Harvard University1,558
Alfred LinPartner at Sequoia CapitalChris DixonFounder & Managing Partner of a16z crypto at Andreessen HorowitzSarah TavelVenture Partner at BenchmarkDanny RimerPartner at Index VenturesLaela SturdyManaging Partner at CapitalGBill GatesCo-founder of Microsoft; Chair of the Gates Foundation
+ 1,552 more
Also attended Bellarmine College Preparatory37
John DemeterInvestor at Khosla VenturesDavid SilvermanPresident at Red Cell IncubationChris WatkinsHead of Data & Analytics at Asymmetric Capital PartnersShawn KungInvestor at Inception Studio CapitalJustin FasanoInvestor at Struck CapitalChadwick ManningFounder at Cerulean Ventures
+ 31 more
Shared employers
Also worked at /dev/color1
Also worked at Concrete Rose Capital19
Kathryn WeinmannPrincipal at FirstMark CapitalVishal LuganiFounding Partner at Acrew CapitalSean MendyPartner at Westbound Equity PartnersIan BeadlePartner at Westbound Equity PartnersWill BumpusPartner at Westbound Equity PartnersDanae SterentalPartner at Westbound Equity Partners
+ 13 more
Also worked at Summer Search2
Also worked at Tipping Point Community7
Erica Ruliffson SchultzPresident, Field Operations (former), Confluent at Operator CollectiveDavid MarcusInvestor at FELIX CAPITALAlan WaxmanInvestment Advisory Committee; CEO, Sixth Street at Westbound Equity PartnersAmy BanseVenture Partner at Mosaic General Partnership, LLCPete BrigerExecutive Chairman of the Board of Directors at Fortress Investment GroupAlisha JaniInvestor at At One Ventures
+ 1 more


































