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Fernando Trueba

Former Investor at Bridge Latam

Austin, Texas

Writes $100K – $5M checks · typically $1.5M

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About

Fernando Trueba is Head of Marketing and Growth for North America and LATAM at Wise, with over 20 years of experience in scaling technology companies across FinTech, SaaS, eCommerce, and delivery services. He previously held leadership roles in product and growth at Microsoft, eBay, Favor Delivery, and Rev.com, and began his career in consumer marketing at Johnson & Johnson and Red Bull. Trueba has led market expansions in Latin America, Russia, and China, and currently advises Series A SaaS and FinTech companies while publishing The Growth Pulse newsletter.

Experience

  1. WiseHead of Marketing and Growth, North America and LATAMcurrent2026 — presentAustin y alrededores, Texas
  2. Redwood VenturesAdvisorcurrent2024 — presentAustin, Texas Metropolitan Area
  3. AddiChief Marketing Officer2025 — 2026Austin, Texas Metropolitan Area
  4. Parco AppGrowth Advisor2024 — 2026Austin y alrededores, Texas
  5. RevChief Marketing Officer2022 — 2025Austin, Texas Metropolitan Area
  6. JüstoGrowth Advisor2022 — 2023
  7. Favor DeliveryChief Marketing Officer2019 — 2022Austin, Texas
  8. Luv.itCEO & Co-Founder2017 — 2019Bahía de San Francisco y alrededores, Estados Unidos
  9. eBay IncDirector of Growth2013 — 2017San Jose, California
  10. MicrosoftProduct Marketing Manager2012 — 2013Redmond, WA
  11. Duke University - The Fuqua School of BusinessMBA2010 — 2012Durham, NC
  12. Johnson & JohnsonRegional Marketing Manager2005 — 2010Ciudad de México y alrededores, México
  13. Red BullMarketing Manager2003 — 2005

Skills & more

Sales and Marketing4Go-to-Market Strategy4Geographic Expansion2product led growth7Product Lifecycle Management7Venture Capital8Marketing Strategy76Digital Marketing47Social Media Marketing25Customer Acquisition8Brand Management10Competitive Analysis33
+12 moreEmerging MarketsBusiness PlanningNew Business DevelopmentP&L ManagementPricing StrategyEntrepreneurshipBusiness DevelopmentStrategic PlanningProduct MarketingMarketingStrategyManagement
  • Inbound Sales — HubSpot
  • Inbound Certification — HubSpot
  • Google Analytics — Google

From Fernando's professional profile.

Network5

Alejandro Maza
Venture Partner at Nazca
Andres Gavito Aspe
Investor at Bridge Latam
Diego Juárez
Analyst at Bridge Latam
Edgar Pérez García
Investor at Bridge Latam
Eduardo Paulsen
General Partner at Bridge Latam

Investors connected to Fernando in public investor directories — a warm-intro map.

Frequently asked questions

Who is Fernando Trueba?
Fernando Trueba is Head of Marketing and Growth for North America and LATAM at Wise, with over 20 years of experience in scaling technology companies across FinTech, SaaS, eCommerce, and delivery services. He previously held leadership roles in product and growth at Microsoft, eBay, Favor Delivery, and Rev.com, and began his career in consumer marketing at Johnson & Johnson and Red Bull. Trueba has led market expansions in Latin America, Russia, and China, and currently advises Series A SaaS and FinTech companies while publishing The Growth Pulse newsletter.
What check size does Fernando Trueba write?
Fernando Trueba typically writes checks of $100K – $5M.
Where did Fernando Trueba go to school?
Fernando Trueba studied at Duke University - The Fuqua School of Business (Master, MBA); Tecnológico de Monterrey (Industrial Engeenier, BS); Alexander Bain.

Same school

Shared employers