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Erik Archer Smith

Former VP of Marketing at Scale Venture Partners

Redwood City, California

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About

Erik Archer Smith is Head of Growth at WisdomAI, with 18 years of experience building demand generation functions for B2B SaaS companies ranging from early-stage startups to public firms. At CommerceIQ, he rebuilt the demand function, improving pipeline ROI from 3.4x to 12.1x and sourcing $28M in pipeline on a $2M marketing budget, and previously helped scale Treasure Data from $10M to $75M ARR and Arena.im from under $1M to a $3M ARR run-rate. His work spans demand generation, ABM, content, product marketing, and revenue operations, and he applies AI tools such as agentic workflows and Python scripting to build reporting pipelines, landing pages, and campaign assets.

Experience

  1. WisdomAIHead of Growthcurrent2026 — presentSan Mateo County, CA
  2. CommerceIQHead of Demand Generation & Growth2024 — 2025Sunnyvale, CA
  3. EXOSTATICAdvisor2023 — 2024Montreal, Quebec, Canada
  4. ArenaVP of Marketing2022 — 2023
  5. Scale Venture PartnersVP of Marketing2019 — 2022San Francisco Bay Area
  6. Treasure DataDirector of Marketing, Customer Data Platform (CDP)2019Mountain View
  7. Treasure DataDirector of Marketing: Demand Gen & ABM2017 — 2019
  8. Treasure DataSr. Manager, Growth Marketing2015 — 2017Mountain View, CA
  9. 8x8, Inc.GTM Center of Excellence Manager2014 — 2015San Francisco Bay Area
  10. 8x8, Inc.Corporate Evangelist2013 — 2014San Jose, California
  11. 8x8, Inc.Sr. Product Marketing Manager, Head of Sales Enablement2008 — 2013Sunnyvale
  12. NightClubOsaka.comCo Founder, Head of Marketing & Product2003 — 2008
  13. Respond2Jr. Designer2001

Skills & more

Analytical SkillsTeam ManagementStrategyPublic Speaking9Management50Leadership51Salesforce.com95SaaS31Enterprise Software15Marketing Operations4Product Strategy3Marketing Strategy2
+12 moreSales and MarketingCustomer AcquisitionTeam BuildingJoint PlanningSales ProcessesSalesforce IntegrationEvent ManagementEvent PlanningData AnalysisCross-functional Team LeadershipBrand BuildingMachine Learning

Languages Japanese

From Erik's professional profile.

Network1

Heiner Sussner
Managing Director at Miramar Venture Partners

Investors connected to Erik in public investor directories — a warm-intro map.

Frequently asked questions

Who is Erik Archer Smith?
Erik Archer Smith is Head of Growth at WisdomAI, with 18 years of experience building demand generation functions for B2B SaaS companies ranging from early-stage startups to public firms. At CommerceIQ, he rebuilt the demand function, improving pipeline ROI from 3.4x to 12.1x and sourcing $28M in pipeline on a $2M marketing budget, and previously helped scale Treasure Data from $10M to $75M ARR and Arena.im from under $1M to a $3M ARR run-rate. His work spans demand generation, ABM, content, product marketing, and revenue operations, and he applies AI tools such as agentic workflows and Python scripting to build reporting pipelines, landing pages, and campaign assets.
Where did Erik Archer Smith go to school?
Erik Archer Smith studied at Kansai Gaidai University (関西外大大学) (Diploma, Foreign Language); Lewis & Clark College (BA, East Asian Studies); General Assembly (Certificate, Digital Marketing).

Same school

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