About
Carol Hilsum is Senior Director of Product for Commerce at commercetools. She brings over twenty years of experience in consumer and consumer technology, having held senior roles in commercial, technology, data, and customer experience at Topshop, Farfetch, and Net-A-Porter across organizations ranging from seed stage to post-IPO. At Farfetch, she led corporate ventures and open innovation strategy, overseeing investments in over 40 startups and three acquisitions, and founded Assembly Ventures, an angel group and growth platform supporting early-stage consumer startups in fashion, beauty, and lifestyle sectors.
Experience
- commercetoolsSenior Director Product - Commercecurrent2026 — presentLondon
- Assembly VenturesFounding Partnercurrent2024 — presentLondon Area, United Kingdom
- Arāya VenturesLimited Partnercurrent2024 — presentLondon Area, United Kingdom
- ImaginaryInvestment Scoutcurrent2023 — present
- TLF VenturesInvestment Board Membercurrent2021 — present
- ArtefactSenior Advisor2024 — 2026London Area, United Kingdom
- StudioThreeCo-Founder2023 — 2025
- FARFETCHSenior Director of Open Innovation and New Venture2023London, England, United Kingdom
- FARFETCHSenior Director of Product Innovation2020 — 2023
- FARFETCHDirector Of Innovation2019 — 2020
- FARFETCHDirector of Product Planning and Strategy2017 — 2019London, United Kingdom
- WANNAAdvisory Board Member2022 — 2023
- THE DEMATERIALISEDAdvisor2020 — 2023
- Lyra VenturesAdvisor2021 — 2023
- THE NET-A-PORTER GROUPHead of Product, Commerce2014 — 2016London, United Kingdom
- THE NET-A-PORTER GROUPHead of CRM and Product Owner (Customer and Order)2010 — 2014
- THE NET-A-PORTER GROUPCRM Manager2010
- TOPSHOP TOPMANCRM Manager2007 — 2010
- TOPSHOP TOPMANMarketing Executive2006 — 2007London, United Kingdom
- TOPSHOP TOPMANGraduate Trainee2005 — 2006London, United Kingdom
Education
- University of YorkMaster of Computer Science and AI, Computer and Information Sciences and Support Services2021 — 2024
- Saïd Business School, University of OxfordBlockchain Strategy Programme2020
- London Business SchoolLeading Businesses into the Future - Senior Executive Programme
- University of StrathclydeBA in Economics and Marketing2000 — 2004
- High School of Dundee
Skills & more
P & L Oversight8Investment Management8Director level5Artificial Intelligence (AI)Scouting1Start-up ConsultingLean StartupStart-up VenturesEarly-Stage Startups2Growth HackingBusiness Growth StrategiesProfitable Growth
+12 more
Strategic Planning for GrowthStartup DevelopmentInnovation DevelopmentTechnological InnovationInnovation ConsultingBusiness InnovationCross-functional Team LeadershipStrategic LeadershipCommunicationventure studioManagementStrategy- Scrum Master Certified (SMC) — Scrum Alliance
- Certified Product Owner — Scrum Alliance
From Carol's professional profile.
Colleagues at TLF Ventures
Frequently asked questions
- Where does Carol Hilsum work?
- Carol Hilsum is Advisor at TLF Ventures.
Same school
Also attended University of York43
Bob ThomasPartner at OxxPhil VenablesVenture Partner at Ballistic VenturesAnthony AvedissianPartner at Canonical CryptoConor ScanlanAssociate Partner at Nauta CapitalDavid Lau-KeeGeneral Partner, Co-Founder at London Venture PartnersMark WhiteBusiness Development Partner at Boundary Capital
+ 37 more
Also attended Saïd Business School, University of Oxford248
Manuk HergnyanCo-Founder & Managing Partner at Granatus VenturesMike MoradiGeneral Partner at Cortado VenturesConnor WhitingFinance Associate at Giant Ventures Global LlpBrendan BakerPartner at Rackhouse Venture Management LpMorgan GerlakPartner at TCVThomasGeneral Partner at Acadian Ventures Management, Llc
+ 242 more
Also attended University of Strathclyde48
ThomasGeneral Partner at Acadian Ventures Management, LlcRob DesboroughGeneral Partner and Chair of Seraphim Space Accelerator at Seraphim SpaceRupert LyleInvestment Director at Future Planet CapitalRoss StrachanInvestor at Adara VenturesYoussef HounatAdvisor at Curiosity VCAngus ConroyInvestor at Scottish Equity Partners
+ 42 more
Also attended High School of Dundee1
Shared employers
Also worked at commercetools5
Also worked at Imaginary7
Natalie MassenetFounding Partner at Imaginary Venture CapitalNicholas BrownFounding Partner at Imaginary Venture CapitalKelly DillPartner at Imaginary Venture CapitalLogan LangbergPartner at Imaginary Venture CapitalAndrew MaxmanPrincipal at Imaginary Venture CapitalTara CampbellSenior Associate at Imaginary Venture Capital
+ 1 more


























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