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Carol Hilsum

Investor

Founding Partner at Assembly Ventures · Advisor at TLF Ventures

United Kingdom

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About

Carol Hilsum is Senior Director of Product for Commerce at commercetools. She brings over twenty years of experience in consumer and consumer technology, having held senior roles in commercial, technology, data, and customer experience at Topshop, Farfetch, and Net-A-Porter across organizations ranging from seed stage to post-IPO. At Farfetch, she led corporate ventures and open innovation strategy, overseeing investments in over 40 startups and three acquisitions, and founded Assembly Ventures, an angel group and growth platform supporting early-stage consumer startups in fashion, beauty, and lifestyle sectors.

Experience

  1. commercetoolsSenior Director Product - Commercecurrent2026 — presentLondon
  2. Assembly VenturesFounding Partnercurrent2024 — presentLondon Area, United Kingdom
  3. Arāya VenturesLimited Partnercurrent2024 — presentLondon Area, United Kingdom
  4. ImaginaryInvestment Scoutcurrent2023 — present
  5. TLF VenturesInvestment Board Membercurrent2021 — present
  6. ArtefactSenior Advisor2024 — 2026London Area, United Kingdom
  7. StudioThreeCo-Founder2023 — 2025
  8. FARFETCHSenior Director of Open Innovation and New Venture2023London, England, United Kingdom
  9. FARFETCHSenior Director of Product Innovation2020 — 2023
  10. FARFETCHDirector Of Innovation2019 — 2020
  11. FARFETCHDirector of Product Planning and Strategy2017 — 2019London, United Kingdom
  12. WANNAAdvisory Board Member2022 — 2023
  13. THE DEMATERIALISEDAdvisor2020 — 2023
  14. Lyra VenturesAdvisor2021 — 2023
  15. THE NET-A-PORTER GROUPHead of Product, Commerce2014 — 2016London, United Kingdom
  16. THE NET-A-PORTER GROUPHead of CRM and Product Owner (Customer and Order)2010 — 2014
  17. THE NET-A-PORTER GROUPCRM Manager2010
  18. TOPSHOP TOPMANCRM Manager2007 — 2010
  19. TOPSHOP TOPMANMarketing Executive2006 — 2007London, United Kingdom
  20. TOPSHOP TOPMANGraduate Trainee2005 — 2006London, United Kingdom

Skills & more

P & L Oversight8Investment Management8Director level5Artificial Intelligence (AI)Scouting1Start-up ConsultingLean StartupStart-up VenturesEarly-Stage Startups2Growth HackingBusiness Growth StrategiesProfitable Growth
+12 moreStrategic Planning for GrowthStartup DevelopmentInnovation DevelopmentTechnological InnovationInnovation ConsultingBusiness InnovationCross-functional Team LeadershipStrategic LeadershipCommunicationventure studioManagementStrategy
  • Scrum Master Certified (SMC) — Scrum Alliance
  • Certified Product Owner — Scrum Alliance

From Carol's professional profile.

Colleagues at Assembly Ventures

Chris Thomas
Co-Founder & Partner at Assembly Ventures
Felix Scheuffelen
Co-Founder & Advisor at Assembly Ventures
Jessica Robinson
Co-Founder & Partner at Assembly Ventures
John Cullen
Associate at Assembly Ventures
Philipp von Hagen
Managing Partner at Future Industry Ventures
Sujoy Sarkar
Director at Assembly Ventures

Frequently asked questions

Who is Carol Hilsum?
Carol Hilsum is Senior Director of Product for Commerce at commercetools. She brings over twenty years of experience in consumer and consumer technology, having held senior roles in commercial, technology, data, and customer experience at Topshop, Farfetch, and Net-A-Porter across organizations ranging from seed stage to post-IPO. At Farfetch, she led corporate ventures and open innovation strategy, overseeing investments in over 40 startups and three acquisitions, and founded Assembly Ventures, an angel group and growth platform supporting early-stage consumer startups in fashion, beauty, and lifestyle sectors.
Where does Carol Hilsum work?
Carol Hilsum is Founding Partner at Assembly Ventures.
Where did Carol Hilsum go to school?
Carol Hilsum studied at University of York (Master of Computer Science and AI, Computer and Information Sciences and Support Services); Saïd Business School, University of Oxford (Blockchain Strategy Programme); London Business School (Leading Businesses into the Future - Senior Executive Programme).

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