Commercetools
Munich, DE · Founded 2010 · 560 employees on LinkedIn · 4 known investors
Find your way into Commercetools
1,317 people in our graph share verified history with the Commercetools team — schools, employers, funds. One of them is your warm intro.
Jake Stormunlockedknows Eric Speciel · together at Zuora (overlapped)
knows the team · via Harvard Business School
knows the team · via McGill University
knows the team · via INSEAD
knows the team · via Affinnova, Inc.
×2knows the team · via Profitero ,
commercetools provides a headless, composable commerce platform for enterprises to run B2C, B2B, B2B2C and D2C models from a unified system, handling catalog, checkout, pricing and storefront. It also offers AI-driven tools for automating commerce workflows and governing AI agents, serving large enterprises across retail, CPG, manufacturing and healthcare globally.
Founders & leadership
Commercetools was founded in 2010 by Dirk Hoerig and Hajo Eichler.
DH
Dirk HoeriginCo-founder & Chief Innovation OfficerCo-founder and Chief Innovation Officer of commercetools, a composable commerce platform for enterprise retailers and brands.
HE
Hajo EichlerinExecutive Team (Technology)Hajo Eichler has spent over a decade in leadership and technology roles at commercetools, focusing on cloud infrastructure, automation across software development processes, and team-oriented product development.
DM
Doug McNaryinCEO
ES
Eric SpecielinCustomer Leader (Executive Team)Eric Speciel held go-to-market and customer success leadership roles at SaaS companies Zuora and Rapid7 through their IPOs, and has led global teams across technical sales, customer success, and services for enterprise software companies serving manufacturing, aerospace, automotive, and high-tech sectors across multiple geographies including Canada, the US, Japan, France, and China.
MT
Matt TuelinExecutive Team (Finance)Matt Tuel leads finance for Commercetools, a composable commerce platform serving enterprise customers. He has held executive leadership roles across operations, finance, sales, customer success and HR at growth-stage software companies, with experience from three prior successful exits.
LA
Liesl AsaainGeneral CounselGeneral Counsel at commercetools, a headless commerce platform for enterprises. She has led legal teams at fast-paced global technology firms.
SM
Shiri Mosenzon ErezinProduct Leader (Executive Team)Shiri Mosenzon Erez is Chief Product Officer at Commercetools and brings over 15 years of experience in B2B and B2B2C product strategy and P&L management across global organizations, including prior leadership roles overseeing R&D budgets and large-scale deals.
JL
John LentineinRevenue Leader (Executive Team)John Lentine is a software sales executive who has held revenue leadership roles and built sales teams.
Investors · 4
AccelPalo Alto · $1.6M – $70M
Bayern KapitalLandshut · $275K – $55M
Insight PartnersNew York · $120M – $350M
Also in the syndicate · 1
REWE Group
Funding
SEC filings, press & company announcements- Undisclosed amountSeries CSep 2021
Accel (lead), Insight Partners, REWE Group
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 2
by search overlap
BigCommerce (NASDAQ:CMRC)690 shared keywordsBigCommerce is a cloud-based ecommerce platform that enables merchants and retailers to build and manage online stores. The company serves retailers of all sizes across 150+ countries.
Netezza228 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Companies competing with Commercetools for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Commercetools do?
- commercetools provides a headless, composable commerce platform for enterprises to run B2C, B2B, B2B2C and D2C models from a unified system, handling catalog, checkout, pricing and storefront. It also offers AI-driven tools for automating commerce workflows and governing AI agents, serving large enterprises across retail, CPG, manufacturing and healthcare globally.
- Who founded Commercetools?
- Commercetools was founded by Dirk Hoerig, Hajo Eichler in 2010.
- Who are Commercetools's investors?
- Commercetools's investors include Accel, Bayern Kapital, Insight Partners.
- Where is Commercetools headquartered?
- Commercetools is headquartered in Munich, DE.