Who founded commercetools?

commercetools was founded by Dirk Hoerig, Hajo Eichler in 2010.

Who are commercetools's investors?

commercetools's investors include Accel, BayBG Venture Capital, Bayern Kapital, Insight Partners.

Where is commercetools headquartered?

commercetools is headquartered in Munich, DE.

commercetools

Munich, DE · Founded 2010 · 560 employees on LinkedIn · 5 known investors

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commercetools provides a headless, composable commerce platform for enterprises to run B2C, B2B, B2B2C and D2C models from a unified system, handling catalog, checkout, pricing and storefront. It also offers AI-driven tools for automating commerce workflows and governing AI agents, serving large enterprises across retail, CPG, manufacturing and healthcare globally.

E-commerce Enterprise Software SaaS

Founders & leadership

commercetools was founded in 2010 by Dirk Hoerig and Hajo Eichler.

Dirk Hoerig FounderCo-founder and Chief Innovation Officer of commercetools, a composable commerce platform for enterprise retailers and brands.

Hajo Eichler Executive Team (Technology)Hajo Eichler has spent over a decade in leadership and technology roles at commercetools, focusing on cloud infrastructure, automation across software development processes, and team-oriented product development.

Doug McNary CEO

Eric Speciel Customer Leader (Executive Team)Eric Speciel held go-to-market and customer success leadership roles at SaaS companies Zuora and Rapid7 through their IPOs, and has led global teams across technical sales, customer success, and services for enterprise software companies serving manufacturing, aerospace, automotive, and high-tech sectors across multiple geographies including Canada, the US, Japan, France, and China.

Matt Tuel Executive Team (Finance)Matt Tuel leads finance for Commercetools, a composable commerce platform serving enterprise customers. He has held executive leadership roles across operations, finance, sales, customer success and HR at growth-stage software companies, with experience from three prior successful exits.

Liesl Asaa General CounselGeneral Counsel at commercetools, a headless commerce platform for enterprises. She has led legal teams at fast-paced global technology firms.

Shiri Mosenzon Erez Product Leader (Executive Team)Shiri Mosenzon Erez is Chief Product Officer at Commercetools and brings over 15 years of experience in B2B and B2B2C product strategy and P&L management across global organizations, including prior leadership roles overseeing R&D budgets and large-scale deals.

John Lentine Revenue Leader (Executive Team)John Lentine is a software sales executive who has held revenue leadership roles and built sales teams.

Denis WernerFounder

Investors · 5

Accellisted by AccelPalo Alto · $500K – $100M

How we know: Accel's portfolio page · techcrunch.com · open dataset · 5k.vc investor directory · Not right? Tell us

BayBG Venture Capitallisted by BayBG Venture CapitalMunich · $1.1M – $5.4M

How we know: BayBG Venture Capital's portfolio page · Not right? Tell us

Bayern Kapitallisted by Bayern KapitalLandshut · $275K – $55M

How we know: Bayern Kapital's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Insight Partnerslisted by Insight PartnersNew York · $120M – $350M

How we know: a partner's Signal profile · techcrunch.com · open dataset · 5k.vc investor directory · Not right? Tell us

Also in the syndicate · 1

REWE Group

Funding

SEC filings, press & company announcements

Undisclosed amountSeries CSep 2021
Accel (lead), Insight Partners, REWE Group
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 1

BigCommerce (NASDAQ:CMRC)BigCommerce is a cloud-based ecommerce platform that enables merchants and retailers to build and manage online stores. The company serves retailers of all sizes across 150+ countries.

Companies working in the same space as commercetools.

In the news

Commercetools raises $140M at a $1.9B valuation as 'headless' commerce continues to boom | TechCrunchtechcrunch.com · Sep 2021

Frequently asked questions

What does commercetools do?: commercetools provides a headless, composable commerce platform for enterprises to run B2C, B2B, B2B2C and D2C models from a unified system, handling catalog, checkout, pricing and storefront. It also offers AI-driven tools for automating commerce workflows and governing AI agents, serving large enterprises across retail, CPG, manufacturing and healthcare globally.
Who founded commercetools?: commercetools was founded by Dirk Hoerig, Hajo Eichler in 2010.
Who are commercetools's investors?: commercetools's investors include Accel, BayBG Venture Capital, Bayern Kapital, Insight Partners.
Where is commercetools headquartered?: commercetools is headquartered in Munich, DE.