Commercetools
Munich, DE · Founded 2010 · 560 employees on LinkedIn · 3 known investors
commercetools provides a headless, composable commerce platform for enterprises to run B2C, B2B, B2B2C and D2C models from a unified system, handling catalog, checkout, pricing and storefront. It also offers AI-driven tools for automating commerce workflows and governing AI agents, serving large enterprises across retail, CPG, manufacturing and healthcare globally.
Founders & leadership
Commercetools was founded in 2010 by Dirk Hoerig and Hajo Eichler.
DH

Dirk HoeriginCo-founder & Chief Innovation Officer
HE

Hajo EichlerExecutive Team (Technology)
DM

Doug McNaryCEO
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Eric SpecielCustomer Leader (Executive Team)
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Matt TuelExecutive Team (Finance)
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Liesl AsaaGeneral Counsel
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Shiri Mosenzon ErezProduct Leader (Executive Team)
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John LentineRevenue Leader (Executive Team)
Investors · 3
Competitors · 2
by search overlapBigCommerce (NASDAQ:CMRC)690 shared keywordsBigCommerce is a cloud-based ecommerce platform that enables merchants and retailers to build and manage online stores. The company serves retailers of all sizes across 150+ countries.
Netezza228 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Companies competing with Commercetools for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Commercetools do?
- commercetools provides a headless, composable commerce platform for enterprises to run B2C, B2B, B2B2C and D2C models from a unified system, handling catalog, checkout, pricing and storefront. It also offers AI-driven tools for automating commerce workflows and governing AI agents, serving large enterprises across retail, CPG, manufacturing and healthcare globally.
- Who founded Commercetools?
- Commercetools was founded by Dirk Hoerig, Hajo Eichler in 2010.
- Who are Commercetools's investors?
- Commercetools's investors include Accel, Bayern Kapital, Insight Partners.
- Where is Commercetools headquartered?
- Commercetools is headquartered in Munich, DE.


