Appcharge

Appcharge is a payments and commerce platform that lets mobile game publishers sell virtual currency and other in-game goods directly to players, outside of Apple and Google app-store billing. Its product set includes branded, personalized web storefronts, in-app payment links for iOS and Android, a self-optimizing checkout, mobile in-app payment SDKs, and AppDirect, a distribution and versioning platform for sideloaded Android apps. The platform supports more than 500 payment methods (including credit cards, digital wallets, Google Pay, Apple Pay, Klarna, Alipay and Afterpay) and over 100 currencies, and Appcharge acts as merchant of record, handling payment processing, sales tax and regulatory compliance, fraud prevention, risk management, chargebacks and refunds.

Beyond checkout, Appcharge supplies monetization and engagement tooling: player-level personalization and real-time segmentation, gamified purchase flows such as post-purchase offers and daily bonuses, rolling offers, custom loyalty programs, offer-level A/B testing and analytics dashboards. Publishers integrate through APIs and webhooks that sync the storefront with game economies, segments and player data; the company also offers an MCP server and positions its elements, offers, personalization, checkout and analytics as agent-compatible. The company describes payment links as deployable in a single day, with account approval within 24 hours and 24/7 end-user support.

Founding story

Maor Sason founded Appcharge in 2022 with Roei Barassi. Sason had previously co-founded and bootstrapped the mobile gaming ads startup Appush, which he sold to Israeli software company Magic for $25 million in the same year he started Appcharge. Working closely with game publishers during the Epic-versus-Apple dispute, he concluded that developers needed to own their user relationships directly and that no adequate product existed. The founders have described their pre-existing friendship as central to their co-founder dynamic and say the product grew out of monetization pain they experienced themselves.

Business model

Appcharge sells a B2B software and payments platform to mobile game publishers, operating as merchant of record for the transactions it processes; publishers use it as an alternative to app-store billing, which carries platform commissions.

The sources describe Appcharge processing transaction volume on behalf of publishers as merchant of record, but do not specify its pricing or fee structure.

Traction

Appcharge reported processing about $200 million annually at its November 2024 Series A, more than $500 million in transactions and 14x year-over-year growth by August 2025, and $1 billion in annualized DTC transaction volume as of a January 2026 company post. It reported powering stores for more than 100 games in August 2025 and, per Wikipedia, serving more than 150 games. Publishers are reported to see average profit lifts of 35%; case studies cite MGM Slots Live reaching a 60% DTC revenue share and Huuuge reaching 35%.

Latest developments

Recent activity includes the launch of Android Payment Links (October 2025), an Appcharge MCP server, expansion into Türkiye with an Istanbul office (January 2026), and a company post reporting $1 billion in annualized DTC transaction volume (January 2026). Proceeds from the Series B are earmarked for hiring across engineering, customer experience, product and compliance, accelerating the roadmap and scaling infrastructure.