/People

Arif Fazal

Investor

Founder & Managing Director at Blueberry Ventures

San Francisco Bay Area

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About

Arif Fazal is founder and managing director of Blueberry Ventures, a food and beverage investment fund established in 2015. Prior to founding Blueberry Ventures, he operated Arif Advisors, providing advisory services to consumer-branded companies and investors, and held general management, strategy, and business development roles at Safeway Inc. and Williams-Sonoma Inc. Fazal holds an MBA from Stanford University and a BA from UC Berkeley.

Experience

  1. Blueberry VenturesFounder & Managing Directorcurrent2015 — presentSan Francisco, California
  2. Vive OrganicBoard Membercurrent2018 — present
  3. Rhythm Superfoods LLCBoard Membercurrent2017 — presentAustin, Texas Metropolitan Area
  4. Flying EmbersBoard Membercurrent2019 — present
  5. Biena SnacksBoard Membercurrent2017 — presentBoston, MA
  6. Austin EastcidersBoard Membercurrent2017 — presentAustin, Texas
  7. TruBrainBoard Membercurrent2015 — presentSanta Monica, CA
  8. Naturally Bay AreaFounding Board Member2018 — 2021San Francisco, CA
  9. Revive KombuchaBoard Member2016 — 2018Petaluma, CA
  10. Arif Advisors: Consulting and Advisory to Consumer Growth Companies and InvestorsFounding Partner2007 — 2015
  11. Blackhawk Marketing, a wholly owned subsidiary of Safeway Inc.General Management, Product & Brand Dvlpmnt, Sales & Marketing, Business Dvlpmnt & Global Sourcing2004 — 2007
  12. Williams-Sonoma Inc.Corporate Strategy, Supply Chain, International Business Development, Merchandising & P/L Management2001 — 2004

Skills & more

Strategy51Business Development31Business Strategy28Start-ups18Product Development14Corporate Development8Marketing6Brand Development7

From Arif's professional profile.

Deals · 2

Austin Eastciders Holdings, Inc.Board seat

via Blueberry Ventures · filed Feb 2020 · $5.7M raise

TriplePulseBoard seat

via Blueberry Ventures · filed Aug 2015 · $40K raise

Attribution from SEC filings, press coverage, and firm rosters.

Other disclosed investments

Investor

4th & HeartAustin EastcidersBarnanaBienaBonafide ProvisionsFermented SciencesFishpeople SeafoodHigh Brew CoffeeNutriatiREBBLRevive KombuchaRhythm SuperfoodsRight RiceRipple FoodsSufferfest Beer CompanyVive Organic

Sources: SEC Form D filings · curated public sources.

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Frequently asked questions

Who is Arif Fazal?
Arif Fazal is founder and managing director of Blueberry Ventures, a food and beverage investment fund established in 2015. Prior to founding Blueberry Ventures, he operated Arif Advisors, providing advisory services to consumer-branded companies and investors, and held general management, strategy, and business development roles at Safeway Inc. and Williams-Sonoma Inc. Fazal holds an MBA from Stanford University and a BA from UC Berkeley.
Where does Arif Fazal work?
Arif Fazal is Founder & Managing Director at Blueberry Ventures.
What boards does Arif Fazal sit on?
Arif Fazal holds tracked board seats at Austin Eastciders Holdings, Inc., TriplePulse.
What companies has Arif Fazal invested in?
Investments tracked here include 4th & Heart, Austin Eastciders, Barnana, Biena, Bonafide Provisions, Fermented Sciences, Fishpeople Seafood, High Brew Coffee, Nutriati, REBBL, Revive Kombucha, Rhythm Superfoods, and 4 more.
Where did Arif Fazal go to school?
Arif Fazal studied at Stanford University Graduate School of Business (MBA, Business); University of California, Berkeley (BA, Economics).

Same school

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