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Ask Katherine Rice to introduce you to Arif
You →Katherine · together at Williams-Sonoma Inc. (2002–2004) →Arif
Ask Jamie Chen to introduce you to Arif
You →Jamie · 7 people · together at Williams-Sonoma Inc. →Arif
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You →Sam · together at Naturally Bay Area →Arif
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About
Arif Fazal is founder and managing director of Blueberry Ventures, a food and beverage investment fund established in 2015. Prior to founding Blueberry Ventures, he operated Arif Advisors, providing advisory services to consumer-branded companies and investors, and held general management, strategy, and business development roles at Safeway Inc. and Williams-Sonoma Inc. Fazal holds an MBA from Stanford University and a BA from UC Berkeley.
Experience
- Blueberry VenturesFounder & Managing Directorcurrent2015 — presentSan Francisco, California
- Vive OrganicBoard Membercurrent2018 — present
- Rhythm Superfoods LLCBoard Membercurrent2017 — presentAustin, Texas Metropolitan Area
- Flying EmbersBoard Membercurrent2019 — present
- Biena SnacksBoard Membercurrent2017 — presentBoston, MA
- Austin EastcidersBoard Membercurrent2017 — presentAustin, Texas
- TruBrainBoard Membercurrent2015 — presentSanta Monica, CA
- Naturally Bay AreaFounding Board Member2018 — 2021San Francisco, CA
- Revive KombuchaBoard Member2016 — 2018Petaluma, CA
- Arif Advisors: Consulting and Advisory to Consumer Growth Companies and InvestorsFounding Partner2007 — 2015
- Blackhawk Marketing, a wholly owned subsidiary of Safeway Inc.General Management, Product & Brand Dvlpmnt, Sales & Marketing, Business Dvlpmnt & Global Sourcing2004 — 2007
- Williams-Sonoma Inc.Corporate Strategy, Supply Chain, International Business Development, Merchandising & P/L Management2001 — 2004
Skills & more
From Arif's professional profile.
Deals · 2
Austin Eastciders Holdings, Inc.Board seat
via Blueberry Ventures · filed Feb 2020 · $5.7M raise
TriplePulseBoard seat
via Blueberry Ventures · filed Aug 2015 · $40K raise
Attribution from SEC filings, press coverage, and firm rosters.
Other disclosed investments
Investor
4th & HeartAustin EastcidersBarnanaBienaBonafide ProvisionsFermented SciencesFishpeople SeafoodHigh Brew CoffeeNutriatiREBBLRevive KombuchaRhythm SuperfoodsRight RiceRipple FoodsSufferfest Beer CompanyVive Organic
Sources: SEC Form D filings · curated public sources.
Network4
Investors connected to Arif in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Arif Fazal?
- Arif Fazal is founder and managing director of Blueberry Ventures, a food and beverage investment fund established in 2015. Prior to founding Blueberry Ventures, he operated Arif Advisors, providing advisory services to consumer-branded companies and investors, and held general management, strategy, and business development roles at Safeway Inc. and Williams-Sonoma Inc. Fazal holds an MBA from Stanford University and a BA from UC Berkeley.
- Where does Arif Fazal work?
- Arif Fazal is Founder & Managing Director at Blueberry Ventures.
- What boards does Arif Fazal sit on?
- Arif Fazal holds tracked board seats at Austin Eastciders Holdings, Inc., TriplePulse.
- What companies has Arif Fazal invested in?
- Investments tracked here include 4th & Heart, Austin Eastciders, Barnana, Biena, Bonafide Provisions, Fermented Sciences, Fishpeople Seafood, High Brew Coffee, Nutriati, REBBL, Revive Kombucha, Rhythm Superfoods, and 4 more.
- Where did Arif Fazal go to school?
- Arif Fazal studied at Stanford University Graduate School of Business (MBA, Business); University of California, Berkeley (BA, Economics).
Same school
Also attended Stanford University Graduate School of Business2,000
+ 1,994 more
Also attended University of California, Berkeley2,000
+ 1,994 more
Shared employers
Also worked at Rhythm Superfoods LLC1
Also worked at Flying Embers2
Also worked at TruBrain7
+ 1 more
































