Ripple Foods

Ripple Foods is a plant-based food and beverage company that produces dairy alternatives built around pea protein. Its product line, as presented on its own website, includes Ripple Milk (8g protein per serving), Ripple Kids milk (8g protein plus DHA), plant-based protein shakes (20g protein per serving), shelf-stable half & half, and coffee-oriented products such as a shelf-stable Barista Milk marketed for use in lattes and other coffee drinks. Milks are offered in original, unsweetened original and shelf-stable formats, and shakes in chocolate and vanilla flavors.

The company positions its products nutritionally against dairy and other plant-based milks, citing USDA National Nutrient Database (Legacy, April 2018) figures to compare protein, sugar and calcium content per cup of Ripple Original milk with dairy, almond and oat milks. Marketing on the site also emphasizes suitability for children with allergies and dairy-free recipe applications such as lattes, matcha and chai.

Business model

Ripple Foods sells packaged plant-based beverages both through retail distribution and directly to consumers via an e-commerce store on its own website, where products are sold in multi-unit packs (for example 6-packs of 32 oz milk and 12-packs of 12 oz protein shakes). The site offers a subscription option with a 10% discount and free shipping on orders over $70, and includes a "Become A Retailer" channel for wholesale partners.

Revenue comes from product sales of packaged plant-based milks, kids' milks, half & half and protein shakes, priced on the company's own store between roughly $31 and $38 per multi-pack, through both one-time purchases and recurring subscriptions.