Joa Capital
Venture capitalDiriyah · Pre-Seed–Series A · 8 people tracked
Investment thesis
Joa Capital invests directly in early-stage, high-growth technology companies shaping the MENA region's technology ecosystem, with a focus on Saudi Arabia. The firm backs ambitious founders early in their journeys and supports them over the long term, valuing sustainable growth and durable competitive advantages over quick wins. Operating with a founder's mindset and strong-opinions-loosely-held approach, the team acts as value-add, active investors—hands-on when useful and passive when preferable. Beyond equity, Joa Capital provides non-dilutive working capital through high-yield private credit vehicles, wealth and asset allocation advice, specialised research, and full-cycle corporate finance advisory covering M&A, private placements, asset disposals, and listings on the Saudi Exchange.
Source: firm website, verified Aug 3, 2026.
Team · 8 people
from the firm's website
What they invest in
from 16 of 30 portfolio companiesFintech ×7SaaS ×5E-commerce ×4AI & Machine Learning ×3Consumer ×3Direct to Consumer ×2Logistics & Supply Chain ×2Marketing Tech ×2
HQs:Saudi Arabia×8United Arab Emirates×2France×1Pakistan×1Vietnam×1
Who they back
founder profiles across 7 portfolio companiesAccelerator rootsportfolio companies that came through a program
Investments · 30 tracked
founders shown can be your intro path
Xoilac Live (Xôi Lạc TV) is a Vietnamese-language website offering free live streaming of football matches in Full HD with Vietnamese commentary, covering leagues such as the Premier League, La Liga, Serie A, Ligue 1, Champions League and V-League.
ConsumerMedia & Entertainment
Khaldoon Bushnaq(Founder)inTrần Đức Thiện(CEO)
PartnerYousef AlYousefi· solo GP
Co-investorsAnnex InvestmentsWamda CapitalSalica Investments
AI-driven RPA SaaS automating repetitive and rule-based tasks
PartnerYousef AlYousefi· solo GP
Aya is an e-commerce platform that sells abayas and related modest fashion items for women, primarily serving customers in the Middle East.
ConsumerDirect to ConsumerE-commerceMarketplacesRiyadh, SA
PartnerYousef AlYousefi· solo GP
Co-investorsKhwarizmi Ventures
Aajil purchases the materials a business needs and pays the supplier directly, then lets the business repay over a flexible term of two to twelve months.
Fintech
PartnerYousef AlYousefi· solo GP
Co-investorsKhwarizmi Ventures
Non-dilutive financing to bridge the funding gap for emerging market SaaS and gaming companies
PartnerYousef AlYousefi· solo GP
PartnerYousef AlYousefi· solo GP
Digital solutions for efficient capital market operations and security issuances
PartnerYousef AlYousefi· solo GP
Enhance is a UAE-based venture builder that creates vertical marketplace businesses.
E-commerceLogistics & Supply Chain
Alper Tunga CelenRitesh Tilaniin
PartnerYousef AlYousefi· solo GP
Co-investors500 GlobalShorooq Partners
Venture builder focused on consumer-facing tech and tech-enabled products across MENAPT
PartnerYousef AlYousefi· solo GP
erad supplies capital to startups across the Middle East without requiring equity stakes, offering funding decisions based on business data integrations within two days.
FintechRiyadh, SA
Salem Abu-Hammour(Founder)inYoussef Said(Founder)inFaris Yaghmour(Founder)in
PartnerYousef AlYousefi· solo GP
Co-investors500 GlobalFlucas VenturesKhwarizmi VenturesKube VCNuwa CapitalSprint Vc+5 more
Growth Capifly provides shariah-compliant, revenue-based financing of up to $1 million to MENA-based software companies, letting founders raise capital against recurring revenue without giving up equity.
FintechSaaS
PartnerYousef AlYousefi· solo GP
PartnerYousef AlYousefi· solo GP
Integrated medical network offering telemedicine, home care, urgent care and pharmacies
PartnerYousef AlYousefi· solo GP
InvestSky is a social investing platform offering commission-free trading of stocks and ETFs from Saudi and US markets with portfolio analytics, market data, and community features.
FintechSaaSSocial
PartnerYousef AlYousefi· solo GP
Co-investorsEmkan CapitalSignal Peak Ventures
Financial literacy app teaching children how to save and manage money
PartnerYousef AlYousefi· solo GP
Lamsa is an early education platform that connects ministries, schools, educators, children, and parents through tools for lesson planning, curriculum management, real-time analytics, and compliance monitoring.
AI & Machine LearningEdTechSaaS
PartnerYousef AlYousefi· solo GP
Leannode is a startup studio and venture builder based in Saudi Arabia that creates new companies and partners with corporates to develop and launch standalone ventures across the MENA region.
Sector Agnostic
Ahmed Abbas(Co-founder)Khalid Aloraini(CEO)Fady Azzouny(CEO)Fadi Yehya(CEO)Musab Almalki(CEO)Hatim Alsuhaibani(CEO)
PartnerYousef AlYousefi· solo GP
Livedin offers a property management application for short-term rental and real estate hosts that lists properties across major booking platforms, provides a unified calendar to organize and automate bookings, and includes tools for guest screening, check-in/check-out, task management, and vendor coordination.
PropTechSaaSTravel & Hospitality
PartnerYousef AlYousefi· solo GP
Markopolo is an AI-powered marketing platform for consumer brands that predicts customer behavior and autonomously triggers interventions, with an "Agentic Commerce" system that assigns each customer an AI agent.
AI & Machine LearningDirect to ConsumerE-commerceMarketing Tech
Ru(Cofounder)Tas(Cofounder)
PartnerYousef AlYousefi· solo GP
Co-investorsHF0Dekko ISHO Venture CapitalStartup Bangladesh
Mojo is a mobile app that provides animated templates and editing tools for creating social media content.
ConsumerCreator EconomyMarketing TechMedia & EntertainmentParis, FR
Francescu Santoni(Founder)in
PartnerYousef AlYousefi· solo GP
Co-investorsY CombinatorBetter CapitalGresham House Ventures
Data-driven real estate platform with B2C and B2B use cases
PartnerYousef AlYousefi· solo GP
Rize is a Saudi credit and financing service that assesses applicants' creditworthiness, using bank account connectivity to obtain bank statements for faster and more accurate credit evaluation.
Fintech
PartnerYousef AlYousefi· solo GP
Co-investorsNama Ventures
Safqah is a Shariah-compliant real estate crowdinvesting platform, licensed by Saudi Arabia's Capital Market Authority, that lets individuals invest in property development projects starting from 1,000 SAR.
Crypto & Web3FintechMarketplacesPropTech
Abdullah AlSubaie(Founder)in
PartnerYousef AlYousefi· solo GP
Co-investors500 Global
Shorages provides storage and fulfillment services for e-commerce merchants, including individuals and businesses, through its network of fulfillment centers across the GCC.
B2B MarketplacesE-commerceLogistics & Supply ChainRetail TechDubai, AE
PartnerYousef AlYousefi· solo GP
D2C brand venture studio for influencer-led consumer goods
PartnerYousef AlYousefi· solo GP
Waada is an insurance provider offering coverage and claims support to customers in Pakistan, including services such as device screen protection.
FintechInsurTech
PartnerYousef AlYousefi· solo GP
Co-investorsGobi PartnersPlanet N Group of Companies
WhiteHelmet builds an AI-driven platform for construction project management, offering tools such as GIS mapping, CAD overlays, scheduling, and documentation to unify project data for construction teams.
AI & Machine LearningConstruction TechSaaS
PartnerYousef AlYousefi· solo GP
SaaS platform to streamline the overseas recruitment process, particularly for the GCC
PartnerYousef AlYousefi· solo GP
Portfolio news
latest coverage across their companiesMojo · trysignalbase.com · Mar 7, 2026
InvestSky · waya.media · Feb 9, 2026
erad · ffnews.com · Nov 27, 2025
Frequently asked questions
- How many investments has Joa Capital made?
- Joa Capital has 30 tracked investments, 1 of which have exited via acquisition or IPO, including 1 dated in the last 24 months.
- What stage does Joa Capital invest at?
- Joa Capital invests at the Pre-Seed, Seed, Series A stages.
- What is Joa Capital's typical check size?
- Joa Capital typically writes checks of $1M – $35M.
- What sectors does Joa Capital focus on?
- Joa Capital focuses on Construction Tech, Consumer, E-commerce, EdTech, Fintech, Healthtech, InsurTech, PropTech, Sector Agnostic.
- Where is Joa Capital located?
- Joa Capital is headquartered in Diriyah, SA.
- Who does Joa Capital co-invest with?
- Joa Capital most often shares deals with 500 Global, Khwarizmi Ventures, Y Combinator, among 15 tracked co-investors.
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