What stage does Joa Capital invest at?

Joa Capital invests at the Pre-Seed, Seed, Series A stages.

What is Joa Capital's typical check size?

Joa Capital typically writes checks of $1M – $35M.

Where is Joa Capital located?

Joa Capital is headquartered in Diriyah, SA.

Joa Capital

Venture capital

Diriyah · Pre-Seed–Series A · 8 people tracked

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Investment thesis

Joa Capital invests directly in early-stage, high-growth technology companies shaping the MENA region's technology ecosystem, with a focus on Saudi Arabia. The firm backs ambitious founders early in their journeys and supports them over the long term, valuing sustainable growth and durable competitive advantages over quick wins. Operating with a founder's mindset and strong-opinions-loosely-held approach, the team acts as value-add, active investors—hands-on when useful and passive when preferable. Beyond equity, Joa Capital provides non-dilutive working capital through high-yield private credit vehicles, wealth and asset allocation advice, specialised research, and full-cycle corporate finance advisory covering M&A, private placements, asset disposals, and listings on the Saudi Exchange.

Invests inConstruction Tech Consumer E-commerce EdTech Fintech Healthtech InsurTech PropTech Sector AgnosticKuwaitMiddle East & North AfricaSaudi ArabiaUnited Arab EmiratesUnited Kingdom

Source: firm website, verified Aug 3, 2026.

Stage

Pre-Seed–Series A

Check

$1M – $35M

Diriyah, SA

Instruments

Equity · Debt

Tracked investments

Team · 8 people

from the firm's website

Yousef AlYousefi· CEO & Managing Partner

An experienced entrepreneur and venture investor who co-founded Marco Partners and Riyad Taqnia, described as KSA's first institution-backed VC fund. Holds a Harvard MBA and serves on the SASCO and Catrion boards.

Abdulrahman Almousa· Advisor· Riyadh, Saudi Arabia

Has over 14 years of experience in business advisory and go-to-market roles with technology firms including Oracle, IBM, SAP, and Gartner. Led national initiatives and co-founded two startups in fintech and AVM.

Ahmed AlSahli· Team Member

An experienced investment banker who heads Joa Capital's arranging services, including investment banking, sukuk, private placements, and Main/Nomu listings. Previously led a SAR 4.5bn restructuring; CFA Level I.

Ahmed Demyati· Board Member, Advisor

A Partner at Marco Partners advising corporates and ministries. Previously MD of Investment Development at SAGIA overseeing $1.3bn, with early career at HSBC helping clients raise $70bn.

Akif Mahmood· Team Member

Began his career in operations for high-growth F&B and healthcare businesses including Kitopi and Shawarmer. An active angel investor backing early-stage emerging market founders, with a BSc in Accounting & Finance.

Maryam AlHarbi· Team Member

A compliance and governance professional with a bachelor's in law, focused on the finance sector, with experience in legal policies and working with regulators from permission to reporting.

Talah Alfaqeeh· Team Member

Has worked throughout the startup ecosystem, including at Soum supporting early growth and fundraising. Spent a year with the Saudi Surfing Federation National Team as the first female national champion.

Umer Sharif· Team Member

A value-add tech investor and advisor who previously led venture investments at a UK fintech. A chartered accountant with a background in VC and M&A strategy consulting.

What they invest in

from 13 of 30 portfolio companies

Fintech ×6SaaS ×4AI & Machine Learning ×3E-commerce ×3Consumer ×2Marketing Tech ×2Marketplaces ×2PropTech ×2

HQs:Saudi Arabia×8United Arab Emirates×1France×1Pakistan×1

Investments · 30 tracked

founders shown can be your intro path

Alma Healthalmahealth.io

PartnerYousef AlYousefi· solo GP

Autosphereautosphere.ai

AI-driven RPA SaaS automating repetitive and rule-based tasks

PartnerYousef AlYousefi· solo GP

Ayaaya.app

Aya is an online marketplace that gathers multiple abaya brands in one place, offering exclusive discounts, 7-day returns, and fast delivery across the Gulf countries.

ConsumerE-commerceMarketplaces

PartnerYousef AlYousefi· solo GP

bulidlogo post_edited_edited_edited_editaajil.sa

Aajil purchases the materials a business needs and pays the supplier directly, then lets the business repay over a flexible term of two to twelve months.

Fintech

PartnerYousef AlYousefi· solo GP

Capifly

Non-dilutive financing to bridge the funding gap for emerging market SaaS and gaming companies

PartnerYousef AlYousefi· solo GP

Cari

Kuwait-based on-demand food delivery app

PartnerYousef AlYousefi· solo GP

Cari Kuwait-based, on-demand food delivery app Consumer KWgetcari.com

PartnerYousef AlYousefi· solo GP

EMRGOemrgo.com

Digital solutions for efficient capital market operations and security issuances

PartnerYousef AlYousefi· solo GP

Enhanceenhance.online

PartnerYousef AlYousefi· solo GP

Enhance Ventures

Venture builder focused on consumer-facing tech and tech-enabled products across MENAPT

PartnerYousef AlYousefi· solo GP

Eraderad.coin 𝕏

erad supplies capital to startups across the Middle East without requiring equity stakes, offering funding decisions based on business data integrations within two days.

FintechRiyadh, SA

Salem Abu-Hammour(Founder)inYoussef Said(Founder)inFaris Yaghmour(Founder)in

PartnerYousef AlYousefi· solo GP

Growthcapiflygrowthcapifly.com

PartnerYousef AlYousefi· solo GP

Integrativeintegrative.sa

PartnerYousef AlYousefi· solo GP

Integrative Health

Integrated medical network offering telemedicine, home care, urgent care and pharmacies

PartnerYousef AlYousefi· solo GP

InvestSkyinvestsky.comin 𝕏

InvestSky is a social investing platform offering commission-free trading of stocks and ETFs from Saudi and US markets with portfolio analytics, market data, and community features.

FintechSaaSSocial

PartnerYousef AlYousefi· solo GP

Kanz

Financial literacy app teaching children how to save and manage money

PartnerYousef AlYousefi· solo GP

Lamsalamsa.comin 𝕏

Lamsa is an early education platform that connects ministries, schools, educators, children, and parents through tools for lesson planning, curriculum management, real-time analytics, and compliance monitoring.

AI & Machine LearningEdTechSaaS

PartnerYousef AlYousefi· solo GP

Lean Nodeleannode.com

Leannode is a startup studio and venture builder based in Saudi Arabia that creates new companies and partners with corporates to develop and launch standalone ventures across the MENA region.

Sector Agnostic

Ahmed Abbas(Co-founder)Khalid Aloraini(CEO)Fady Azzouny(CEO)Fadi Yehya(CEO)Musab Almalki(CEO)Hatim Alsuhaibani(CEO)

PartnerYousef AlYousefi· solo GP

LivedInlivedin.coin

Livedin offers a property management application for short-term rental and real estate hosts that lists properties across major booking platforms, provides a unified calendar to organize and automate bookings, and includes tools for guest screening, check-in/check-out, task management, and vendor coordination.

PropTechSaaSTravel & Hospitality

PartnerYousef AlYousefi· solo GP

Markopolomarkopolo.aiin 𝕏

Markopolo is an AI-powered marketing platform for consumer brands that predicts customer behavior and autonomously triggers interventions, with an "Agentic Commerce" system that assigns each customer an AI agent.

AI & Machine LearningDirect to ConsumerE-commerceMarketing Tech

Ru(Cofounder)Tas(Cofounder)

PartnerYousef AlYousefi· solo GP

Mojomojo-app.comin 𝕏

Mojo is a mobile app that provides animated templates and editing tools for creating social media content.

ConsumerCreator EconomyMarketing TechMedia & EntertainmentParis, FR

Francescu Santoni(Founder)in

PartnerYousef AlYousefi· solo GP

Prop Aiprop-ai.com

Data-driven real estate platform with B2C and B2B use cases

PartnerYousef AlYousefi· solo GP

Rizerize.sa

Rize is a Saudi credit and financing service that assesses applicants' creditworthiness, using bank account connectivity to obtain bank statements for faster and more accurate credit evaluation.

Fintech

PartnerYousef AlYousefi· solo GP

Safqahsafqah.coin 𝕏

Safqah is a Shariah-compliant real estate crowdinvesting platform, licensed by Saudi Arabia's Capital Market Authority, that lets individuals invest in property development projects starting from 1,000 SAR.

Crypto & Web3FintechMarketplacesPropTech

PartnerYousef AlYousefi· solo GP

Shoragesshorages.comin

Shorages provides storage and fulfillment services for e-commerce merchants, including individuals and businesses, through its network of fulfillment centers across the GCC.

B2B MarketplacesE-commerceLogistics & Supply ChainRetail TechDubai, AE

PartnerYousef AlYousefi· solo GP

SLS

KYB SaaS solution for business verification in Saudi Arabia

PartnerYousef AlYousefi· solo GP

Spark & Ace

D2C brand venture studio for influencer-led consumer goods

PartnerYousef AlYousefi· solo GP

Waadawaada.pkin

Waada is an insurance provider offering coverage and claims support to customers in Pakistan, including services such as device screen protection.

FintechInsurTech

PartnerYousef AlYousefi· solo GP

WhiteHelmetwhitehelmet.sain 𝕏

WhiteHelmet builds an AI-driven platform for construction project management, offering tools such as GIS mapping, CAD overlays, scheduling, and documentation to unify project data for construction teams.

AI & Machine LearningConstruction TechSaaS

PartnerYousef AlYousefi· solo GP

Workforce360

SaaS platform to streamline the overseas recruitment process, particularly for the GCC

PartnerYousef AlYousefi· solo GP

Portfolio news

latest coverage across their companies

Mojo AI Raises $10M Series B Funding | SignalBase

Mojo · trysignalbase.com · Mar 7, 2026

erad Secures $125 Million Facility Led by Jefferies to Power SME Financing in the Middle East

Erad · ffnews.com · Nov 27, 2025

Frequently asked questions

What stage does Joa Capital invest at?: Joa Capital invests at the Pre-Seed, Seed, Series A stages.
What is Joa Capital's typical check size?: Joa Capital typically writes checks of $1M – $35M.
What sectors does Joa Capital focus on?: Joa Capital focuses on Construction Tech, Consumer, E-commerce, EdTech, Fintech, Healthtech, InsurTech, PropTech, Sector Agnostic.
Where is Joa Capital located?: Joa Capital is headquartered in Diriyah, SA.

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