fans
4 known investors
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Fans Legacy is a consumer brand selling football/sports fan merchandise aimed at families and children ("Little Supporters"), themed around shared club support across households. It operates an online store (Shopify) targeting fans in the UK.
Investors · 4
Goodwater CapitalreportedBurlingame · $5M – $50M
How we know: funding news · Not right? Tell us
Whiteboard CapitalreportedMumbai
How we know: aninews.in · funding news · Not right? Tell us
Also in the syndicate · 1
Good Water Capitallead
Companies House · registry record
View on Companies House ↗- Registered name
- FANS LIMITED
- Company number
- 01979781
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 20 Jan 1986
- Registered office
- 12 Crooms Hill, Greenwich, London, SE10 8ER
- Nature of business (SIC)
- 47789 — Other retail sale of new goods in specialised stores (not commercial art galleries and opticians)
- Accounts
- last made up to 31 Mar 2025 · next due 31 Dec 2026
- Confirmation statement
- last made up to 29 May 2026 · next due 12 Jun 2027
Current officers · 3
- Jeanette Margaret Hope — secretary, appointed 9 Sept 1997
- Helene Esther Alexander — director
- Jeanette Margaret Hope — director, appointed 6 Oct 2016
Source: Companies House public register · retrieved 16 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does fans do?
- Fans Legacy is a consumer brand selling football/sports fan merchandise aimed at families and children ("Little Supporters"), themed around shared club support across households. It operates an online store (Shopify) targeting fans in the UK.
- Who are fans's investors?
- fans's investors include Beyond22, Goodwater Capital, Whiteboard Capital.

