Keaze

Keaze is a specialist sales and marketing agency focused on the resale of Shared Ownership homes in the United Kingdom. It serves two customer groups: existing shared owners who want to sell the home they part-own, and housing associations and registered providers of Shared Ownership that need resale services for their shared owners. The company positions the resale process as complex relative to standard property sales, particularly where buyer chains or first-time buyers are involved, and offers a managed service intended to simplify it.

For sellers, Keaze handles marketing and transaction management, including professional photography and guidance on preparing a home, floorplan production, arranging mandatory Energy Performance Certificates (EPCs), and listing properties on major property portals as well as specialist Shared Ownership websites. It then manages the sale from viewings through to completion. The website also maintains a listings section showing homes currently available to buy through the Keaze service.

For housing providers, Keaze offers a flexible engagement model ranging from enhanced marketing support for a provider's in-house team, to bolt-on services, to a full end-to-end sales and marketing service in which Keaze acts as the provider's recommended sales agency working directly with shared owners.

Business model

Keaze operates as a sales and marketing agency for Shared Ownership resales, contracting both with individual shared owners selling their homes and with housing associations and registered providers, either supplementing an in-house team or acting as the appointed resale sales agency.