Wonolo
San Francisco, US · Founded 2014 · Delaware corporation · 868 employees on LinkedIn · 10 known investors
Wonolo is a staffing platform that uses technology to connect businesses with on-demand and ongoing workers for immediate or future staffing needs. The platform serves companies requiring flexible workforce solutions while providing employment opportunities to workers.
Also known as Wonolo Inc. · Work Now Locally
Founders & leadership
Wonolo was founded in 2014 by Yong Kim and Asher Brustein.

Board
Investors · 10
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$39.2M disclosed across 3 of 4 rounds · 2015–2021
▶$32MraisedDec 2018 · 10 investors · Other TechnologyRule 506(b)
- Ralph HendersonDirector
- Timothy ConnersDirector
- AJ BrusteinExecutive Officer, Director
- Jess LeeDirector
- Richard HartDirector
- Jamison HillDirector
- Yong KimExecutive Officer, Director
- Offering amount
- $32M
- Amount sold
- $32M
- First sale
- Oct 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$5.7MraisedJan 2016 · 9 investors · Other TechnologyRule 506(b)
- Yong KimExecutive Officer, Director
- Tim ConnorsDirector
- Asher BrusteinExecutive Officer, Director
- Offering amount
- $5.9M
- Amount sold
- $5.7M
- First sale
- Jan 2016
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$1.5MraisedMar 2015 · 1 investors · Other TechnologyRule 506(b)
- Timothy ConnorsDirector
- Yong KimExecutive Officer, Director
- Asher BrusteinExecutive Officer, Director
- Offering amount
- $3.6M
- Amount sold
- $1.5M
- First sale
- Mar 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Wonolo (short for "Work Now Locally") operates an online staffing platform and mobile app that connects businesses needing frontline labor with local workers, referred to as "Wonoloers." Businesses post jobs through the platform and workers browse and accept shifts that fit their schedule and location; the company positions the model as an alternative to traditional temp agencies, emphasizing real-time visibility into workers and jobs, instant job posting, and reduced lead times — described by the company as cutting the time to find workers from several weeks to one day [5]. Job categories span event services, food and beverage, hotel and travel, manufacturing, retail, warehousing, merchandising, distribution, fulfillment, e-commerce, food production, and washing and cleaning [4][5].
The current product offering covers on-demand, ongoing and temp-to-perm staffing, with features including AI-assisted job description creation, end-to-end job management, the ability to rebook high-performing workers, real-time analytics, 24/7 business support, and on-site support [0][1]. On the worker side, the app supports profile creation, job discovery, a badge and skill-building system that unlocks additional jobs, fast payment (the company states 98% of jobs are paid within 48 hours), and access to a partner network offering health insurance plans, discounts and portable benefits [2][4].
The company reports 3M+ skilled workers, 6.2M+ jobs posted and coverage of 500+ U.S. markets on its business site, and 3.8M jobs created with $400M+ earned by workers on its worker-facing page [0][1][2]. At the time of its 2021 funding announcement, Wonolo described over one million workers using the app and named Uniqlo, Aramark, Peloton and Driveline Retail among its customers [6]. Note that some worker- and business-facing figures published by the company differ between pages.
Founding story
Wonolo was founded in 2014; Yong Kim is identified as CEO and founder. The company frames its origin around the barriers that make it hard for people to find fulfilling work and for companies to find quality workers, and its stated mission is to make work flexible and fulfilling for everyone [3][6][7].
Business model
Wonolo runs a two-sided labor marketplace: businesses post short-term, ongoing or temp-to-perm jobs through its platform and workers claim them via a mobile app. The company describes itself as a marketplace rather than a staffing agency, providing technology plus human/on-site support and 24/7 business support [0][1][5].
The company states that businesses "only pay for jobs filled through the platform," indicating fees tied to filled placements rather than fixed staffing contracts [5]. No pricing or take-rate details are disclosed in the sources.
Traction
Company-published figures include 3M+ skilled workers, 6.2M+ jobs posted, 500+ U.S. markets and a 92% worker show rate [0][1]; the worker page cites 3.8M jobs created, $400M+ earned by workers and 98% of jobs paid within 48 hours [2]. In October 2021 the company reported over one million workers having used the app, thousands of business customers, and record growth that year across retail, manufacturing, distribution, fulfillment and hospitality [6][7]. The iOS app holds a 4.8 rating across roughly 36,000 ratings and appeared at #135 in the App Store Business chart [4].
Latest developments
The current website markets an AI-powered job-posting capability that uses industry insights to improve job descriptions, worker quality and matching, alongside real-time analytics, end-to-end job management and temp-to-perm offerings; the site carries a 2026 copyright notice [0][1]. Company blog posts dated December 2024 discuss tech-enabled job marketplaces versus traditional staffing methods and seasonal labor strategy [7].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Wonolo describes itself, and was described in its 2021 funding release, as a leading online platform disrupting the temporary staffing industry, a market cited at over $500 billion in global annual revenue [6]. It differentiates against traditional temp agencies rather than naming direct platform competitors [5].
Positioning rests on being a marketplace rather than a staffing agency: transparency through real-time insight into workers and jobs, flexibility via instant job posting and worker-chosen shifts, faster fill times (weeks reduced to about one day), pay-only-for-filled-jobs, and fast worker payment [5][0][1][2].
Technology
A mobile-first platform combining a worker app and a business-facing job posting and management system. Stated capabilities include AI-powered assistance for writing job descriptions to improve worker quality and matching, end-to-end job management tooling, real-time analytics for optimizing postings, worker rebooking, and a badge/skill system that unlocks additional job access for workers [0][1][2]. The 2021 funding was earmarked in part for continued mobile-first technology innovation [6].
Go-to-market
Worker acquisition is app-led, via the iOS App Store and Google Play, with self-serve signup, profile creation and immediate shift pickup [2][4][5]. Business acquisition runs through the website with "Get Workers"/"Book Meeting" calls to action and a team of staffing experts, supported by case studies, a blog and other content resources [0][1].
Businesses with variable or hard-to-fill frontline labor needs across retail, e-commerce, distribution, fulfillment, warehousing, manufacturing, food and beverage, food production, event services, hospitality and hotel/travel; named customers include Uniqlo, Aramark, Peloton, Driveline Retail and Eyemart Express [0][1][4][5][6]. On the supply side, target users are hourly and flexible workers seeking short-term shifts, supplemental income, skill-building or paths to full-time roles [2][5].
Geography
United States only; the company cites 500+ U.S. markets [0][1] and, at the time of the 2021 raise, named priority markets including Newark, Dallas, Atlanta, New York City, Chicago, Phoenix, Nashville, Tampa, San Antonio, Miami, Columbus, Austin, Houston, Raleigh, Indianapolis, Denver, Seattle, Salt Lake City and Philadelphia [6].
History
Founded in 2014, Wonolo built an online platform and mobile app for temporary and flexible frontline work [6]. By October 2021 it had passed one million workers on the platform and raised a $138 million growth round led by Leeds Illuminate, taking total venture funding past $200 million [6][7]. Its more recent website positioning has broadened from purely on-demand staffing toward a combined on-demand, ongoing and temp-to-perm staffing solution with AI-assisted job posting features [0][1].
Risks & controversies
User reviews of the iOS app raise recurring complaints about slow or unresponsive customer support (email-only responses taking days) and about payment timing, with one 2025 reviewer reporting non-W-2 (1099) job payments taking longer than the advertised 48 hours after requester approval, as well as waitlisted jobs appearing as available and uneven geographic job coverage [4]. The mix of 1099 and W-2 engagements referenced in reviews is a common regulatory sensitivity for on-demand labor platforms, though the sources provide no further detail.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlapCompanies competing with Wonolo for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsWonolo announced a $138 million growth round led by Leeds Illuminate with participation from 137 Ventures, G2 Venture Partners and Franklin Templeton, bringing total venture funding to over $200 million. Proceeds were earmarked for growth, mobile-first technology development, and expansion across U.S. markets including Newark, Dallas, Atlanta, New York City, Chicago, Phoenix, Nashville, Tampa, San Antonio, Miami, Columbus, Austin, Houston, Raleigh, Indianapolis, Denver, Seattle, Salt Lake City and Philadelphia.
$138M source ↗
As part of the $138 million funding round, Stephanie Nieman, managing director at Leeds Illuminate, was appointed to Wonolo's Board of Directors.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 8
primary sources listed
- Wonolowonolo.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Wonolo do?
- Wonolo is a U.S. online staffing marketplace matching businesses with on-demand, ongoing and temp-to-perm frontline workers.
- Who founded Wonolo?
- Wonolo was founded by Yong Kim, Asher Brustein in 2014.
- Who are Wonolo's investors?
- Wonolo's investors include 137 Ventures, Craft Ventures, CrunchFund, Dag Ventures, G2 Venture Partners, Tuesday Capital, Bain Capital Ventures, PIVOTNORTH and 1 more.
- How much funding has Wonolo raised?
- Wonolo has disclosed $39.2M raised across 3 of its 4 known rounds.
- Where is Wonolo headquartered?
- Wonolo is headquartered in San Francisco, US.






