Vinted
17 known investors
Vinted operates an online marketplace for buying and selling secondhand clothing, accessories, and related items across categories such as women's, men's, and jewelry. The platform lists apparel and goods from a wide range of consumer brands.
Also known as Vinted Group UAB · Vinted Marketplace
Founders & leadership
Investors · 17
Also in the syndicate · 2
Company profile
researched Aug 2026Vinted Group UAB is a Lithuanian technology company that runs Vinted, a consumer-to-consumer online marketplace for second-hand fashion and, increasingly, other categories including homeware, kidswear, electronics, books, collectibles and high-value fashion. Members photograph and list items, set their own prices, and ship using prepaid labels generated in the app, with drop-off points or home collection; buyers pay for shipping and can track parcels in real time. Purchases made through the platform are covered by Buyer Protection, which enables refunds when an item is lost, damaged in delivery or significantly not as described.
The company describes itself as operating an ecosystem of businesses: the Vinted Marketplace (the peer-to-peer resale platform), Vinted Go (logistics and shipping), Vinted Pay (in-app payments) and Vinted Ventures (an investment arm focused on the circular economy). It is headquartered in Vilnius, Lithuania, with additional offices in Germany and the Netherlands, and employs more than 2,200 people. Thomas Plantenga is chief executive; he joined in 2016 as a strategy consultant before taking the CEO role. The company states its mission as making second-hand the first choice worldwide.
Founding story
Vinted was co-founded in 2008 in Vilnius by Milda Mitkutė and Justas Janauskas. Mitkutė was moving from her home town to the capital and found she owned many clothes she no longer wore; days later she described the idea to Janauskas at a housewarming party and the two built a first version of the site within two weeks. It began as a website where Lithuanian women could swap clothes and grew quickly by word of mouth.
Business model
Vinted operates a peer-to-peer marketplace connecting individual sellers and buyers of second-hand items. Listing and selling carry no seller fees — the company's site states sellers keep 100% of what they earn — while buyers pay for shipping and, per press coverage, a mandatory buyer protection fee introduced under CEO Thomas Plantenga that established a recurring revenue stream. Adjacent businesses extend the model into logistics (Vinted Go), payments (Vinted Pay, which has acquired an EMI license) and investment (Vinted Ventures).
Revenue is generated from the buyer protection fee charged on transactions rather than from seller commissions, alongside shipping and payments services. The group reported consolidated revenue of €813.4 million in 2024, up 36% on 2023, and €1.1 billion in 2025.
Traction
The company reported 61% revenue growth in 2023 with a double-digit EBITDA margin and net profit of €17.8 million; 2024 consolidated revenue of €813.4 million (up 36%) and net profit of €76.7 million (up 330%); and 2025 revenue of €1.1 billion with net profit of €62 million and GMV of €10.8 billion, up 47% year on year. Gross merchandise value grew more than 3.5x between 2021 and 2024. As of January 2024 the platform reported 105 million users and 500 million items listed, including 16 million UK users.
Latest developments
In October 2024 Vinted closed a €340 million secondary share sale led by TPG at a €5 billion valuation, with participation from Hedosophia, Baillie Gifford, Invus Opportunities, FJ Labs, Manhattan Venture Partners and Moore Strategic Ventures. Around the same period it began rolling out an electronics category, expanded shipping in the Netherlands, Belgium and France, and obtained an EMI license for its payments business. It acquired Trendsales in September 2024. In 2025 it launched the RE/Style television format on Prime Video UK and updated its UK sizing system. In April 2026 it completed a further secondary share transaction of €880 million at an €8 billion valuation.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Described as Europe's leading second-hand consumer-to-consumer marketplace focused on fashion, competing with Depop and eBay. It was Lithuania's first technology unicorn, and in 2025 was reported as France's top clothing retailer by sales volume. In the UK, user numbers grew from 1.2 million in 2021 to 8 million in 2022 and 16 million by early 2024.
The platform charges sellers no listing or selling fees and handles postage through in-app prepaid labels with drop-off, collection and tracking, which users cite as simpler than rival marketplaces. Listing rules ban retailer website photos of modelled clothing, and all users are rated by their counterparties. Buyer Protection secures transactions paid through the platform and supports refunds.
Technology
Vinted runs a mobile app and website for listing, search, offers and messaging, with in-app generation of prepaid shipping labels, parcel tracking, and integrated payments through Vinted Pay, which has obtained an EMI license. It has launched a verification service for designer and luxury items, live in 10 countries as of October 2024, and standardised its sizing system across international brands in the UK in 2025.
Go-to-market
Growth has been driven by consumer word of mouth and app adoption, supported by market-by-market launches across Europe, acquisitions of local competitors and migration of their users, partnerships with charities such as Oxfam and with public figures including Paul Mescal and Alexa Chung on wardrobe sales, and branded content such as the 2025 Prime Video UK series RE/Style. Shipping partnerships, for example with Evri in the UK, underpin delivery.
Individual consumers buying and selling used clothing, shoes, accessories, jewellery, kidswear, homeware, electronics, books and collectibles. Reported user motivations include low prices, wardrobe decluttering, access to more varied or durable garments than high-street fast fashion, and environmental concerns.
Geography
Headquartered in Vilnius, Lithuania, with offices in Germany and the Netherlands. The marketplace serves Europe across more than 26 markets; recent launches include Finland, Greece and Croatia, with plans announced for Ireland, Greece, Latvia, Slovenia and Estonia in 2025. Shipping operations have been expanded in the Netherlands, Belgium and France.
History
After the 2008 Lithuanian launch, Vinted entered Germany in 2009, a step the founder describes as changing the company's ambitions from local to international. Angel investor Mantas Mikuckas joined and later became a full-time executive. Accel Partners invested €6 million in 2013, followed by €24.8 million in early 2014 from Accel and Insight Venture Partners. Vinted launched in the UK in 2014. Thomas Plantenga joined in 2016 as a strategy consultant and later became CEO, introducing a mandatory buyer protection fee. In 2019 Vinted became Lithuania's first technology unicorn after raising €128 million at a €1 billion valuation in a round led by Lightspeed Venture Partners. It acquired Dutch competitor United Wardrobe in October 2020 and merged the German Kleiderkreisel and Mamikreisel platforms into Vinted in November 2020, and acquired Danish resale platform Trendsales in 2024. In October 2024 a TPG-led secondary share sale of €340 million valued the company at €5 billion; in April 2026 a further secondary transaction of €880 million valued it at €8 billion.
Risks & controversies
Vinted has faced scrutiny from data protection authorities in France, Lithuania and Poland over GDPR compliance and account blocking; in July 2024 the Lithuanian authority fined the company €2,375,276, in a case coordinated by a European Data Protection Board working group. Swedish police reported around 300 fraud cases linked to the platform in early 2024. A Channel 4 documentary in October 2024 examined safety and privacy concerns including the sexualisation of images of underage users and second-hand baby products lacking safety certification. A 2025 UK sizing-system update drew user criticism. In June 2026 TikTok videos alleged that listings of children's toys were a front for child trafficking; Vinted denied the claims, saying there is no credible evidence, and French police opened an investigation. Commentators also note the environmental cost of parcel delivery and question whether resale materially disrupts fast fashion.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 10
by search overlap
Companies competing with Vinted for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 15
launches, deals, and filingsVinted completed a secondary share transaction of €880 million, valuing the company at €8 billion.
Vinted produced its first television format, the second-hand fashion competition series RE/Style hosted by Emma Willis, which aired on Prime Video UK.
Vinted closed a secondary share sale of €340 million, led by TPG through its TPG Tech Adjacencies strategy, valuing the company at €5 billion. Hedosophia, Baillie Gifford, Invus Opportunities, FJ Labs, Manhattan Venture Partners and Moore Strategic Ventures also participated; all existing institutional investors remained invested. Morgan Stanley & Co. International plc acted as financial advisor and placement agent.
Vinted's payments business acquired an electronic money institution license and was working on solutions to improve how members transact on the platform.
Following complaints about GDPR compliance and account blocking practices, the Lithuanian data protection authority fined Vinted €2,375,276 in a case coordinated by a dedicated Vinted Working Group under the European Data Protection Board.
Vinted expanded in existing markets and launched in new markets including Finland, Greece and Croatia in the year preceding October 2024.
Vinted launched a verification service to help members trade designer and luxury fashion items more safely; the feature was live in 10 countries as of October 2024.
The German platforms Kleiderkreisel and Mamikreisel were officially merged into Vinted.
Vinted raised €128 million at a €1 billion valuation in a round led by Lightspeed Venture Partners, becoming Lithuania's first technology unicorn.
Dutch entrepreneur Thomas Plantenga joined Vinted as a strategy consultant in 2016 and later became Chief Executive Officer.
Vinted launched in the UK, though traction began building in 2021.
Vinted launched in Germany a year after its Lithuanian launch, marking its first international market.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
eBay UK Raises Simple Delivery Rates, Adds Free Click & Collect For Fashion As Vinted Gains Sharevalueaddedresource.net · Aug 2026▸Research sources · 8
primary sources listed
- Vintedvinted.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Vinted do?
- Lithuanian operator of Vinted, a peer-to-peer marketplace for second-hand clothing and other goods across Europe.
- Who founded Vinted?
- Vinted was founded by Justas Janauskas, Milda Mitkutė.
- Who are Vinted's investors?
- Vinted's investors include Accel, Burda Principal Investments, Insight Partners, Lightspeed Venture Partners, Aspire11, Cross Creek Advisors, Full In Partners, Peak and 7 more.