Twelve Labs
Techstars '21San Francisco, US · Founded 2021 · Delaware corporation · 23 known investors
Twelve Labs develops AI technology for video understanding, enabling machines to comprehend and analyze video content for applications in human-machine interaction and perception.
AI & Machine LearningData & InfrastructureMedia & Entertainment
Founders & leadership
Twelve Labs was founded in 2021 by Jae Sung Lee, Seung Joon Lee, Jin Woo Chung, Soyoung Lee, and Aiden L..
JS
Jae Sung LeeCo-founder
SJ
Seung Joon LeeCo-founder
JW
Jin Woo ChungCo-founder
SL
Soyoung LeeCo-founder
AL
Aiden L.inCo-founder, CTO
DS
Dong Shin KimNamed on SEC filing
Board
Investors · 23
ExpaWest Hollywood · $250K – $3M
Han River PartnersMenlo Park
Hillspring InvestmentSeoul
HubSpot VenturesCambridge · $500K – $5M
Index VenturesSan Francisco · $540K – $10.8M
Intel CapitalSanta Clara · $1M – $20M
New Enterprise Associates (NEA)Menlo Park · $200K – $40Mvia Tiffany Luck · board
Operator CollectivePalo Alto · $500K – $1.5M
Position VenturesSan Franciscovia Jenny He · inferred
Radical VenturesToronto · $1M – $25M
Samsung NextSan Jose · $100K – $5M
TechstarsBoulder · $220K
Village GlobalCovina · $100K – $500K
Databricks VenturesreportedSan Francisco
Korea Investment PartnersreportedSeoul · $973K – $50M
NVenturesreportedSanta Clara
NVIDIAreportedSanta Clara
Quadrille CapitalreportedParis
WndrCoreportedRedwood City · $100K – $10M
Also in the syndicate · 4
AmazonKadriyu CapitalNAVER VenturesleadRed Bull Ventures
Funding
SEC filings, press & company announcements$272M disclosed across 5 rounds · 2022–2026
- $100MraisedJul 2026 · 2 sources
Amazon, Nvidia
Source ↗ - $100MSeries BJul 2026 · 3 sources
NAVER Ventures (lead), NEA (lead), Amazon, Index Ventures, Kadriyu Capital, Korea Investment Partners, Quadrille Capital, Radical Ventures, Red Bull Ventures
Source ↗
▶$50MraisedJun 2024 · 17 investors · Other TechnologyRule 506(b)
▶$50MraisedJun 2024 · 17 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Soyoung LeeExecutive Officer, Director
- Jin Woo ChungExecutive Officer, Director
- Seung Joon LeeExecutive Officer, Director
- Rob ToewsDirector
- Dong Shin KimDirector
- Tiffany LuckDirector
- Jae Sung LeeExecutive Officer, Director
- Offering amount
- $50M
- Amount sold
- $50M
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$10.1MraisedDec 2023 · 7 investors · Other TechnologyRule 506(b)
▶$10.1MraisedDec 2023 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Seung Joon LeeExecutive Officer, Director
- Dong Shin KimDirector
- Jin Woo ChungExecutive Officer, Director
- Jae Sung LeeExecutive Officer, Director
- Soyoung LeeExecutive Officer, Director
- Rob ToewsDirector
- Offering amount
- $10.1M
- Amount sold
- $10.1M
- First sale
- Jul 2023
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$12MraisedDec 2022 · 14 investors · Other TechnologyRule 506(b)
▶$12MraisedDec 2022 · 14 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jae Sung LeeExecutive Officer, Director
- Seung Joon LeeExecutive Officer, Director
- Rob ToewsDirector
- Jin Woo ChungExecutive Officer, Director
- Dong Shin KimDirector
- Soyoung LeeExecutive Officer, Director
- Kelly TooleDirector
- Offering amount
- $12M
- Amount sold
- $12M
- First sale
- Aug 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlapOpenAI106 shared keywordsOpenAI is an AI research and deployment company focused on developing artificial general intelligence (AGI) with emphasis on safety and beneficial outcomes for humanity.
LiveLink81 shared keywordsLiveLink AI is a tool that uses artificial intelligence to automatically convert long-form videos into short, shareable clips optimized for social media platforms. The platform serves content creators and marketers by simplifying video repurposing through automated clip generation, speaker tracking, and direct posting to YouTube Shorts and Instagram Reels.
Hugging Face77 shared keywordsHugging Face is a collaboration platform that hosts and provides access to machine learning models, datasets, and applications. It offers both open-source tools for the ML community and paid compute and enterprise solutions for teams building AI applications.
ElevenLabs74 shared keywordsElevenLabs is an AI research and product company that builds voice generation and audio processing platforms for creating human-like voice interactions with technology. The company serves individuals with accessibility needs, nonprofits, and general users across healthcare, education, and culture.
ClickUp60 shared keywordsClickUp provides a customizable work management platform that adapts to different company teams and projects across various functions including marketing, sales, and project management.
Eden AI60 shared keywordsEden AI provides a single API gateway that lets developers and companies access, compare, and switch between multiple AI models and providers, with features like fallback, monitoring, and cost visibility to reduce vendor lock-in. It also offers a dedicated EU endpoint with European data residency, zero data retention, and SOC 2, ISO 27001, and GDPR compliance.
ChatGPT57 shared keywordsChatGPT is an AI assistant that generates text responses, creates images, and processes uploaded files based on user prompts and saved chat history.
Companies competing with Twelve Labs for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Twelve Labs Raises $100 Million, Backed by Amazon and Nvidia to Pioneer Video AI — BigGo Financefinance.biggo.com · Jul 2026
The Week’s 10 Biggest Funding Rounds: AI, Energy And Biotech Lead The Waynews.crunchbase.com · Jul 2026Frequently asked questions
- What does Twelve Labs do?
- Twelve Labs develops AI technology for video understanding, enabling machines to comprehend and analyze video content for applications in human-machine interaction and perception.
- Who founded Twelve Labs?
- Twelve Labs was founded by Jae Sung Lee, Seung Joon Lee, Jin Woo Chung, Soyoung Lee, Aiden L. in 2021.
- Who are Twelve Labs's investors?
- Twelve Labs's investors include Expa, Han River Partners, Hillspring Investment, HubSpot Ventures, Index Ventures, Intel Capital, New Enterprise Associates (NEA), Operator Collective and 11 more.
- How much funding has Twelve Labs raised?
- Twelve Labs has disclosed $272M raised across 5 rounds.
- Where is Twelve Labs headquartered?
- Twelve Labs is headquartered in San Francisco, US.