Wellness & Fitness Startups

Fitterfly runs digital therapeutics programs for chronic metabolic conditions such as diabetes, weight, PCOS, and heart health, combining continuous glucose monitoring, personalized diet/fitness/sleep/stress plans, and dedicated coaching. It also offers enterprise health tools and works with pharma, insurance, and corporate partners, primarily in India.

1 investor

FittiCoin is a mobile fitness rewards app that automatically tracks users' steps and converts activity milestones into an in-app currency (FittiCoins) that can be redeemed for vouchers, food credit, and products from partner brands, banks, and retailers. It also offers meal ordering (FittiEat), community challenges, and bank-linked point management for consumers, with partners such as Arab Bank.

1 investor

Fiture makes an interactive fitness mirror with a built-in camera that provides real-time feedback and gesture controls for at-home workouts. The wall-mounted device functions as an AI personal trainer for home and gym fitness.

1 investor

Fitwel is a certification scheme and standard for assessing building health based on evidence from thousands of academic studies. It helps property owners and operators optimize building design and operations to improve occupant quality of life and financial performance.

1 investor

FitXR offers a virtual reality fitness platform with beat-synced workout studios spanning boxing, combat, HIIT, and dance, guided by virtual coaches modeled on real trainers. It provides rhythm-driven cardio exercise with 3D targets, multiplayer battles, and leaderboards for consumers.

1 investor

FIVELION offers life and business coaching programs for individuals, business owners, professionals, and corporate executives, focused on personal development, wellness, and business success. Its programs include "Fearless Leader" for business coaching and "Personal Pride" for life coaching.

1 investor

Five Lives offers a brain health app for people over 50 that combines light physical activity and science-backed brain training into a daily routine to support memory and autonomy and reduce dementia risk. The evidence-based programme, focused on five lifestyle pillars (nutrition, sleep, physical activity, mood/social and mental stimulation), is developed with memory centres in the United Kingdom and France.

1 investor

FivePointFive is a functional breathwork app for athletes, offering science-based breathwork programs to improve endurance, recovery, sleep, and mental focus, with progress tracked through wearables. It serves both elite and everyday athletes.

1 investor

Fix Health provides online physiotherapy for over 200 musculoskeletal and neurological conditions, including sciatica, osteoarthritis, frozen shoulder, and Parkinson's disease. Patients access a network of expert physiotherapists for treatment programs delivered remotely.

1 investor

FIX Health develops interactive games that combine video gaming with physical activity to encourage exercise and daily movement in a socially connected environment. Its products range from short hourly office exercise sessions to a zombie survival game that syncs players' real-world steps and workouts.

1 investor

Fizz & Bubble makes self-care and bath products aimed at consumers looking to turn everyday routines into relaxation and me-time. The brand positions its products around personal care and mood-focused rituals.

1 investor

FKTea produces brewed tea-based energy drinks made with Japanese green tea and yerba mate, sweetened with Louisiana honey, for endurance athletes and active individuals seeking clean energy without synthetic stimulants or artificial additives. The company sources premium shade-grown tea directly from Japanese farmers and batch-brews its products.

1 investor

Flance (branded as Bardge) operates a fitness and wellness membership pass that gives members access to over 500 gyms, spas, pools, studios, and sports centers across African cities. It also provides gym and wellness partners with a platform for bookings, check-ins, and operations, and offers corporate/employer-sponsored wellness benefits and an API for businesses.

1 investor

Fleur Marché sells hemp-based transdermal patches and gummies formulated with 20mg of hemp and plant-based ingredients to support sleep, energy, relief, and relaxation. The direct-to-consumer wellness brand markets these products as allergen-free, vegan, and cruelty-free.

1 investor

Flora Surfaces (Flora Coatings) develops single-component, ready-to-use biobased sustainable coatings and surface treatments, including anticorrosion, antimicrobial, oleophobic, and high-temperature-resistant products. Its coatings serve the aerospace, automotive, marine, healthcare, construction, oil and gas, and agriculture/packaging industries.

1 investor

FloraWorks develops rare and novel cannabinoid-based therapeutic ingredients, focusing on non-intoxicating cannabinoids validated through peer-reviewed research and toxicology testing. It targets the health, wellness, and supplement markets, aiming to bring scientifically validated cannabinoid products to mainstream retailers.

1 investor

Floura makes fruit-flavored fiber bars containing 15 grams of diverse fiber from 12 whole plants to support gut health and the microbiome. The company uses fresh produce trimmings such as rinds, skins, and cores to reduce food waste while making a consumer wellness snack.

1 investor

Flourish is a wellness and self-therapy mobile app that helps users care for their mental well-being, manage procrastination, and build daily self-care routines. It offers guided support (including a feature/companion called Sunnie) aimed at individuals seeking on-demand emotional support and productivity help.

1 investor

Flourish is an AI coaching app for busy athletes that builds personalised training plans, adapts to injuries and life events, and translates health data into insights while holding users accountable. It connects to over 500 health data sources and offers check-ins via call or text to support sustainable progress.

1 investor

Flow Nutrition produces dietary supplements and sports nutrition products, including vitamins, minerals, collagen, protein, creatine, and hormone-balance formulas, developing recipes and manufacturing them in-house in Jablonec nad Nisou. It sells directly to consumers through its online store, with products aimed at health, wellness, and fitness.

1 investor

Flow Club is a virtual coworking platform that facilitates focused productivity through live, structured sessions using body doubling and the Pomodoro Technique. It serves individual professionals, students, and remote workers seeking to improve focus and overcome procrastination.

1 investor

Flow is a meditation and wellbeing platform offering guided meditation, music, and nature sounds set in immersive Icelandic nature scenes, available via virtual reality, mobile app, and web. It serves individual users as well as organisations through its "Flow at Work" corporate wellbeing program aimed at reducing workplace stress and burnout.

1 investor

Flow produces naturally alkaline artesian spring water sourced from a single spring in Bruce County, Ontario, offered in original, flavored, and sparkling varieties with no added sugar or sweeteners. The water is rich in naturally occurring minerals and electrolytes and is marketed for hydration and wellness.

1 investor

Flower and Spice makes natural skincare products that combine skincare with aromatherapy, offering items in full and sample sizes directly to consumers. Its products carry the CosmEthically ACTIVE certification for natural, active formulations.

1 investor