Wellness & Fitness Startups

Feel Goods makes powdered drink mixes formulated with clinically-dosed active ingredients and flavored with real fruit juice, targeting hydration, energy, immunity, and digestion. The direct-to-consumer wellness products are marketed to everyday consumers looking to maintain daily nutrition routines.

1 investor

Ingenious develops marine collagen supplements delivered in a patented, plant-based capsule designed to protect hydrolysed collagen peptides through the stomach and release them in the small intestine for absorption. Its products, such as Collagen+ and Active, combine marine collagen with ingredients like hyaluronic acid, astaxanthin, ActiGin, and vitamins targeting skin, joint, and general vitality benefits.

1 investor

Fellos is an online health platform for men in the Netherlands that provides doctor consultations and prescription medication for conditions such as erectile dysfunction, hair loss, premature ejaculation and acne. Users complete an online questionnaire reviewed by a BIG-registered Dutch physician, receive a personalized treatment plan, and get medication delivered discreetly.

1 investor

Femmi offers a running app for women that aligns training and strength plans with the user's menstrual cycle and female physiology. It provides cycle-based personalized running schedules and a community for female runners.

1 investor

Fetch offers pet insurance for dogs and cats, covering accidents, illnesses, hereditary conditions, dental care, and exam fees, with reimbursement of up to 90% for vet bills at any vet in the U.S. or Canada. Members also get add-on wellness coverage, an online pharmacy, 24/7 online vet visits, and discounts on pet health and wellness products.

1 investor

Fettle is an online mental health concierge service that connects people with accredited therapists and psychologists, offering appointments within 24 hours. It conducts an initial needs consultation to guide clients toward a suitable clinical or therapeutic pathway based on their budget.

1 investor

FuturHealth is a weight loss platform that connects individuals with health care providers who may prescribe GLP-1 medications, paired with a broader program covering diet and exercise. It serves consumers pursuing weight loss and operates in the digital health space.

1 investor

FINDS provides a decision engine for inventory value optimization in fashion, luxury, and beauty, helping teams simulate scenarios and determine optimal strategies for inventory distribution across channels (full-price retail, outlets, off-price partners, employee sales, donation, and recycling).

1 investor

First Crop is a wellness company offering products rooted in herbalism and cannabis, developed with expert herbalists and cannabis edible specialists.

1 investor

First Derm provides teledermatology services, connecting patients with dermatologists for skin condition diagnosis and evaluation through digital health technology.

1 investor

Fisify combines physiotherapists with an AI-driven system (Aurya) that uses computer vision to personalize exercise and prevention programs, correct technique, and track progress for physical wellbeing. It offers a hybrid human-plus-technology model sold to insurers, companies, and physiotherapists.

1 investor

Fisikal provides a web and app-based platform for fitness businesses to manage class and personal-training bookings, payments, live-stream and on-demand workout content, digital assessments, team operations, and reporting dashboards. It serves gyms, studios, and personal trainers, offering custom-branded member and trainer apps.

1 investor

SportCity operates a chain of 121 fitness clubs across the Netherlands, offering gym memberships, hundreds of live group classes (dance, fight, strength, cardio, and body & mind sessions such as yoga and pilates), and discounted rates for students. It also provides corporate fitness and vitality programs for employers and their employees.

1 investor

A consumer products brand that designs items for women and their families, positioning itself as created by women for women seeking more balance in daily life.

1 investor

Fitatu is a calorie-counting and diet-tracking mobile app centered on the Polish market, offering a large database of Polish products, restaurant menu items, and store-brand foods with detailed nutritional information, barcode scanning, and quick food logging. It provides goal setting for calories and macronutrients, body measurement tracking with reports, a water tracker, and an AI-powered Premium tier for consumers managing their diet and fitness.

1 investor

FitBiomics develops proprietary probiotic microbes derived from research on the microbiomes of elite athletes and healthy people, offering products such as Nella and V•Nella that are tested for quality, safety, and efficacy. The company operates in the biotech and consumer wellness space, focused on functional health benefits.

1 investor

FITbody sells sports nutrition supplements including 100% whey protein powder, creatine, omega 3, magnesium, and vitamin D3, marketed on their purity and gluten- and lactose-free formulation. The company sells directly to consumers focused on fitness and real nutrition.

1 investor

Fitia provides an AI-powered application that generates customized meal plans and tracks nutrition intake, adjusting recommendations based on user progress and dietary preferences to support weight management and muscle development goals.

1 investor

Fitify is a mobile fitness app that delivers personalized workout plans and nutrition guidance tailored to individual goals and fitness levels. The platform offers over 900 exercises across categories like yoga, HIIT, and strength training, along with instructional videos and a recipe database for users seeking at-home fitness solutions.

1 investor

Fitivity offers a content management system and app platform focused on workout and training programs, exercises, and audio collections. It provides fitness training content and tools for users.

1 investor

Fitmint is a mobile app that gamifies daily walking by tracking step goals, unlocking mystery boxes, and awarding in-game GRIT coins redeemable for gift cards. It combines fitness tracking with social leaderboards and challenges to encourage habit formation and physical activity.

1 investor

Fitplan is a subscription fitness app offering step-by-step workout programs designed by professional personal trainers, with HD instructional videos and tools to track weights, reps, time, heart rate, and calories. It serves fitness enthusiasts working out at the gym, home, or elsewhere, and supports devices including Apple Watch, while also letting trainers publish programs to its user community.

1 investor

Fitronics develops software for the sport, health and fitness industry, including tools for sports course management, member retention, and coaching. Its products serve health and fitness clubs and leisure businesses to improve member experiences and retention.

1 investor

Fittar is a platform that builds white-label personal health apps for influencers, athletes, and brands, featuring an AI WhatsApp coach, camera-based interactive workouts, nutrition guidance, mindfulness sessions, and progress insights. The company also offers branded smart-mirror hardware and custom app development on its shared technology.

1 investor