Wellness & Fitness Startups

SNAP Wellness manufactures personal care products including sunscreen and sanitizer, with a focus on clean formulas free of harmful chemicals. The company, founded by sisters Kristen and Katelyn, serves consumers seeking eco-friendly and effective sun protection and wellness products.

2 investors

Soapbox makes clean, vegan, cruelty-free hair and skin care products, including the ProGRO Density+ scalp and hair serum and biotin-based shampoos and conditioners. The company sells dermatologist- and clinically-tested personal care products direct to consumers and donates a bar of soap for every purchase.

2 investors

Sofie Pavitt Face is a skincare brand focused on acne-prone skin, selling products such as exfoliating scrubs, clearing serums, moisturizers, and sunscreen directly to consumers. Founded by celebrity aesthetician and acne specialist Sofie Pavitt, based in New York.

2 investors

Sofwave develops non-invasive medical aesthetic devices using next-generation technology for skin revitalization, muscle toning, and facial treatments. The company serves aesthetic practices and clinics seeking FDA-cleared solutions for wrinkle reduction, skin laxity, and body contouring.

2 investors

Solace develops AI-powered software designed to provide emotional support and reduce feelings of isolation by listening and understanding users' struggles. The platform targets individuals seeking mental wellbeing support in an increasingly isolated digital environment.

2 investors

Solaria develops plant-sourced living synbiotics (probiotic-prebiotic products) marketed as medical foods for inflammatory conditions, starting with Bōndia for bone loss in women with osteopenia and a forthcoming product, Arthrīva, for rheumatoid arthritis. The company builds a library of plant-based microbiome solutions backed by clinical trials and a Harvard Medical School partnership.

2 investors

Solid Oral Care manufactures plastic-free toothpaste products in various formats (paste, tablets, powder) using fluoride formulations made in-house in New Zealand. The company serves consumers seeking sustainable oral care alternatives with clinically effective formulations.

2 investors

Somos was a health and wellness service that supported users on their path toward a healthier lifestyle. The company operated for four years and has since shut down.

2 investors

Soothe operates an on-demand marketplace app that connects consumers and businesses with independent, licensed wellness professionals offering massage, skincare, hair, and beauty services delivered in homes, hotels, and workplaces. It also provides spa/hospitality staffing and employee wellness programs, supported by a nationwide provider network and a SoothePass membership.

2 investors

SoulCycle operates indoor cycling studios where riders attend guided fitness classes set to curated music in candlelit environments. The company runs over 62 locations across the United States, Canada, and the United Kingdom.

2 investors

An online marketplace connecting seekers with certified spiritual guides for workshops, 1-on-1 video consultations, and practices including tarot, astrology, manifestation, and meditation. The platform serves individuals seeking spiritual guidance and personal healing in India.

2 investors

The page presents Oura, a smart ring and companion app that tracks over 50 health metrics and gives users personalized insights into sleep, activity, stress, and women's health. It is a consumer wearable focused on personal health and wellness.

2 investors

Spicewell produces nutrient-enriched seasoning products, starting with salt and pepper blended with vitamins, minerals, and plant-based ingredients to close nutritional gaps in daily diets. The company targets health-conscious consumers seeking functional food alternatives to supplement deficiencies through regular cooking and eating.

2 investors

2 investors

Starling Minds provides digital, self-guided mental health support and training aimed at reducing disability costs and extending care access for organizations and their employees. Its programs offer personalized, profession-based support and outcome data to help employers lower support costs and expand reach.

2 investors

Stay Wyld Organics grows and sells functional mushroom supplements (capsules and bundles) for benefits such as focus, energy, sleep, immunity, and longevity. The company cultivates its own fruiting-body mushrooms in Pemberton, BC, offering doctor-formulated, third-party lab-tested, vegan and non-GMO products direct to consumers.

2 investors

Stella and Chewy's manufactures freeze-dried raw pet food products for dogs and cats, including dinner patties, meal mixers, treats, and supplements. The company serves pet owners seeking premium, raw-based nutrition options for their animals.

2 investors

Storia is a journaling app that uses guided prompts (check-in, gratitude, daily reflection) and an AI companion to help users process emotions and track their emotional wellbeing. It turns daily reflections into personalised insights on confidence, energy, stress, and behaviour for individuals seeking mental wellness through short daily rituals.

2 investors

Wagestream provides a financial wellness platform for employees that combines real-time earnings visibility, earned wage access, and financial education tools to help workers manage their finances and build long-term security. The platform is sold to employers as an employee benefit that improves retention, shift uptake, and reduces absenteeism.

2 investors

Stresscoach is a mental health and stress management program developed to help users manage emotional challenges and improve wellbeing through applied positive psychology.

2 investors

Strove builds a platform that enables insurers and employers to engage members through preventive health initiatives and continuous health data tracking, rather than reactive care. The platform focuses on improving health outcomes and member engagement through daily engagement rather than annual interactions.

2 investors

Summus Global provides doctor-led clinical navigation and virtual access to specialists across 120+ medical specialties, offering members personalized guidance, second opinions, in-network recommendations, and condition-specific support programs. It operates programs in areas such as oncology, orthopedics and spine, GI health, and heart health.

2 investors

SUN Behavioral operates four psychiatric hospitals and community-based agencies that provide behavioral health and crisis care, aiming to support patients before, during, and after hospitalization. It focuses on continuous, personalized care for individuals with complex behavioral health needs across a range of care settings.

2 investors

Flore creates personalized probiotics based on individual microbiome sequencing, analyzing gut health markers to formulate targeted probiotic blends for each customer. The company serves consumers seeking customized solutions for digestive and gut-brain health issues.

2 investors