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Sweetkiwi
Techstars '23Laurel, US · Founded 2011 · 8 employees on LinkedIn · 1 known investors
Find your way into Sweetkiwi
Sweetkiwi produces probiotic-rich, low-sugar frozen yogurt pints and bars designed as healthier alternatives to traditional desserts. The company targets health-conscious consumers seeking indulgent treats with nutritional benefits.
Also known as Sweet Kiwi · Sweetkiwi Frozen Whipped Greek Yogurt
Founders & leadership
Sweetkiwi was founded in 2011 by Ehi.
Investors · 1
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Company profile
researched Sep 2026Sweetkiwi is a frozen dessert brand built around whipped Greek yogurt positioned as a functional, lower-sugar alternative to conventional frozen treats. Its core line is 14oz frozen whipped Greek yogurt pints sold at $8.99, with flavors including Vanilla Bean, Chocolate Hazelnut, Raspberry Frosé, Lemon Blueberry Parfait, Cookies & Cream and Mango Passion Fruit. The company markets the products on protein and probiotic content and a sweet-tart flavor profile.
The brand has extended beyond pints into frozen yogurt bars and into licensed character collaborations, most notably a partnership with The Smurfs that produced two themed flavors, Blue Cookie Crunch and Smurf Berry, with character packaging. Products are sold both through retail grocery distribution and direct-to-consumer via the company's online store, which uses a store locator for physical availability.
Founding story
Founder Ehime Eigbe-Akindele began making her own frozen yogurt after concluding that most available brands were not as healthy as they claimed, developing a clean-label recipe that led to the founding of Sweetkiwi in 2011. She moved from a career in bankruptcy litigation at Citigroup into entrepreneurship, starting the product in her home kitchen. The business began in Texas before expanding to Nigeria, where she opened three physical store locations.
Business model
Consumer packaged goods: Sweetkiwi manufactures branded frozen Greek yogurt pints and bars and sells them through grocery retail distribution as well as direct-to-consumer e-commerce on its own site.
Product sales. Pints retail at $8.99 for a 14oz container. Direct online orders carry a $60 minimum order value, are made to order in small batches with delivery of up to three weeks, ship with cooler and dry ice packaging, and are final sale.
Traction
Distribution in Whole Foods Market, an eight-SKU product range of 14oz pints, an added bars line, and a national television appearance on Shark Tank in 2023. The two Smurfs collaboration flavors were listed as sold out on the company's store.
Latest developments
In 2024 the company launched frozen yogurt bars and a collaboration with The Smurfs featuring two themed flavors and character packaging. In February 2025 the founder discussed rebranding, retail strategy, scaling a frozen product and plans for 2025 on the Startup CPG Podcast.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Sweetkiwi competes in the better-for-you frozen dessert category, differentiating on Greek yogurt base, protein and probiotic content and reduced sugar rather than on conventional ice cream attributes. It has secured placement in national natural-foods retail via Whole Foods Market.
A whipped Greek yogurt base marketed as protein-packed and probiotic-rich with low sugar and a clean-label recipe, combined with a sweet-tart taste profile and licensed character collaborations.
Technology
Products are made to order in small batches using the company's own clean-label recipes for frozen whipped Greek yogurt; the founder holds certifications in cultured dairy and ice cream production from Penn State University.
Go-to-market
Retail grocery distribution, including Whole Foods Market, supported by a store locator for physical availability, plus direct-to-consumer sales through the company website. The brand also uses licensed collaborations and co-branded flavors, and has worked on flavors and partnerships with consumer brands including Moët & Chandon, Pepsi, Guinness and Baileys. Founder-led media appearances, including podcast interviews and a Shark Tank appearance, support brand awareness.
Health-conscious consumers and snackers seeking frozen desserts with added protein and probiotics and lower sugar, including families drawn to the character-branded flavors.
Geography
United States operations centered in the Washington, DC area, with earlier origins in Texas and three retail store locations in Nigeria.
History
Sweetkiwi was founded in 2011 and pioneered frozen yogurt retail in Nigeria with three store locations. In 2017 the founder moved to the Washington, DC area and was accepted into the Union Kitchen food accelerator to bring Whipped Greek Yogurt into grocery stores. The company's own timeline marks its founding story around 2019, entry into Whole Foods Market around 2020, and the launch of frozen yogurt bars alongside The Smurfs partnership in 2024. The brand was featured on Shark Tank in Season 14, Episode 16, which aired March 3, 2023.
Risks & controversies
Direct-to-consumer fulfillment involves made-to-order production with delivery timelines of up to three weeks, a $60 order minimum and an all-sales-final policy, which may limit online conversion. Scaling a frozen product and navigating retail negotiations have been cited by the founder as operational challenges.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Sweetkiwi for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 6
launches, deals, and filingsSweetkiwi partnered with The Smurfs on themed frozen yogurt products, including Blue Cookie Crunch and Smurf Berry flavors with character packaging.
Sweetkiwi introduced a line of frozen yogurt bars positioned as nutrient-rich snacks alongside its pint line.
Sweetkiwi was featured on Shark Tank Season 14, Episode 16, aired March 3, 2023.
Sweetkiwi's probiotic-rich, low-sugar frozen treats began being sold through Whole Foods Market.
After relocating to the Washington, DC area, founder Ehime Eigbe-Akindele joined the Union Kitchen food accelerator to launch Whipped Greek Yogurt into grocery stores.
Sweetkiwi was founded in 2011 from a clean-label frozen yogurt recipe; the business moved from Texas to Nigeria, where three physical store locations were opened.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 9
primary sources listed
- Sweetkiwisweetkiwi.com · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sweetkiwi do?
- Sweetkiwi makes frozen whipped Greek yogurt pints and bars with added protein and probiotics.
- Who founded Sweetkiwi?
- Sweetkiwi was founded by Ehi in 2011.
- Who are Sweetkiwi's investors?
- Sweetkiwi's investors include Techstars.
- Where is Sweetkiwi headquartered?
- Sweetkiwi is headquartered in Laurel, US.