Wellness & Fitness Startups

FemmePharma sells consumer health and personal care products (the Mia Vita line) addressing women's health needs across menstruation, motherhood, and menopause. The company also publishes educational content and maintains a community around women's health and wellness.

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Fit Pro Tracker is an all-in-one fitness management platform for gym owners, offering member management, lead tracking, and built-in communication in a single system. It targets gyms and fitness businesses seeking to replace fragmented software and spreadsheets.

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fitDEGREE is an all-in-one studio management software for boutique fitness businesses such as yoga, Pilates, barre, and group fitness studios, offering scheduling, automated reporting, payment processing, and revenue tracking. It serves independent brick-and-mortar studio owners across the US and Canada.

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FitLife Brands is a publicly traded (Nasdaq: FTLF) provider of nutritional supplements, vitamins, sports nutrition, and skincare products for health-conscious consumers, sold through retail, Amazon, GNC, and its own websites. The company operates a portfolio of consumer brands including Irwin Naturals, Applied Nutrition, MusclePharm, Dr. Tobias, and iSatori.

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Fitura Brands operates three franchise fitness and wellness concepts: a full-service athletic club, a mid-size reformer studio, and a recovery suite combining sauna and cold plunge amenities. The company provides franchisees with centralized support including real estate sourcing, standardized design, technology infrastructure via the ONEFiit platform, and marketing coordination.

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Five to Flow helps organizations improve workplace well-being and performance by analyzing how people, culture, process, technology, and analytics interact within their systems. The company serves leaders and organizations seeking to reduce burnout and create healthier, higher-performing cultures through consulting and a Performance Suite of tools.

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Flexline Fitness makes weight on-demand Dynamic Cable Trainers built for group fitness settings, offering synchronized workouts for classes of 20 or more. Its equipment is also used for sports performance and athletic training.

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Food Allergy Institute (FAI) operates California-based treatment centers offering the Tolerance Induction Program (TIP), a personalized, data-driven treatment that builds immune tolerance using real foods to help patients overcome multiple and severe food allergies. It serves children, teens, and adults (ages 15 months to 50 years), including patients who travel from outside California and internationally.

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Fount Bio is a life science company developing a pipeline of products for medical and beauty applications, combining bioorthogonal chemistry with glycopolymer science. It targets the aesthetics, consumer beauty, and medicine markets.

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The Fountains of Hope is an assisted living and memory care community serving seniors in the Gulf Coast area, offering private residences, daily living assistance, and enrichment programming.

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Full Bloom Memory Care provides specialized one-on-one in-home dementia and senior memory care, including personal care, cognitive engagement, companionship, mobility support, and 24/7 care, with care plans built around each individual's personal history. It serves families with loved ones experiencing cognitive decline across Chicago's greater North Shore in Illinois.

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Functional Brands (NASDAQ: MEHA) is a nutraceutical company with a diversified portfolio of health and wellness brands, supported by vertically integrated manufacturing and a 70+ year heritage through its Kirkman brand. The company serves global markets across 40+ countries with a cGMP-certified manufacturing facility and capabilities in procurement, manufacturing, packaging, and fulfillment.

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Galaxy Vets operates a veterinary hospital network structured as a co-op with equity ownership, partnering with local veterinarians as shareholders to build and run urgent care animal hospitals. It selects hospital locations based on community needs and pet demographics and supports vets with launch, recruitment, and operations.

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GenoPalate offers genetic nutrition analysis paired with health coaching, giving users personalized dietary recommendations based on their DNA and support to apply those recommendations to daily food choices and routines. It serves individual consumers seeking to align their nutrition with their genetics.

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Geviti offers a subscription-based proactive health and longevity program that tests 100+ blood biomarkers twice a year and pairs members with a dedicated care team, medical providers, and an AI assistant to build personalized supplement and health protocols. It serves individuals seeking preventive, data-driven health optimization beyond a standard annual physical.

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Good Clean Love makes organic, body-safe intimate wellness and personal care products, including natural lubricants, sold direct to consumers and through retail. Founded in 2003, the brand focuses on certified organic ingredients and is distributed across the U.S.

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Gracewell operates two boutique residential care homes offering assisted living for seniors, with a focus on small-scale, home-like settings and personalized wellness support. The homes are designed as an alternative to large facilities, emphasizing intimate care relationships for residents and their families.

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Grass Queen is an all-women and majority queer-owned cannabis cultivation and retail company that grows indoor cannabis in Vermont using hydroponic and organic methods, and operates a dispensary in Burlington selling flower, botanical blends, edibles, and products from other women-owned Vermont growers.

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GVB Biopharma is a manufacturer of cannabidiol (CBD) products, handling farming, CBD extraction, and scaled production. The company serves the legal cannabinoid and pharmaceutical ingredient market.

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Harvest Connect operates a wellness ecosystem of plant-based medicine brands, including Graceleaf CBD/CBN blends, Aspen Tree natural wellness products, CBD Store & More retail locations, and EntheoTech Health, which researches natural and psychedelic compounds for treating Traumatic Brain Injury. It serves consumers seeking mental wellness and calm through cannabinoid products, with retail operations in the southeastern US and Washington DC.

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Healing Springs Ranch is a residential treatment facility that provides comprehensive rehabilitation services for addiction, trauma, and mental health issues. The facility combines evidence-based therapies with structured programming and supportive care in a residential setting.

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HealthKick is a corporate wellness platform that connects employees with a curated network of wellness brands, classes, services, and products spanning physical, mental, emotional, and financial health. It offers employers a single platform to provide benefits such as workouts, meal kits, mindfulness apps, financial coaching, and self-care services.

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Heka Health builds mobile health solutions that use health sensors and mobile technology to connect individuals and their data with people and resources supporting their wellbeing, combining data analytics with human intervention to deliver personalized health insights. The company partners with organizations across the healthcare ecosystem to develop programs aimed at improving clinical outcomes and lowering cost of care.

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Hempacco manufactures hemp-derived cigarettes and smokeable products, including its own brand The Real Stuff and white-label products for over twenty partner brands. The company holds intellectual property on terpenoid infusions and distributes products through kiosks and vending machines as an alternative to tobacco cigarettes.

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