Flexline Fitness
Westlake Village, US · Founded 2016 · Delaware corporation
Flexline Fitness makes weight on-demand Dynamic Cable Trainers built for group fitness settings, offering synchronized workouts for classes of 20 or more. Its equipment is also used for sports performance and athletic training.
Founders & leadership
Flexline Fitness was founded in 2016 by Brandon Kennington.
BK
Brandon KenningtonFounder
JM
John McCauleyExecutive
Board
GR
Gary RaynerBoard director
MH
Matt HerronBoard director
Reported raises · per SEC filings
Form D private placements$4.7M disclosed across 1 round · 2016
▶$4.7MraisedNov 2016 · 10 investors · OtherRule 506(b)
▶$4.7MraisedNov 2016 · 10 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Gary RaynerDirector
- John McCauleyExecutive Officer
- Matt HerronDirector
- Brandon KenningtonExecutive Officer, Director
- Offering amount
- $4.7M
- Amount sold
- $4.7M
- Minimum investment
- $100K
- Proceeds to insiders
- $100K
- First sale
- Apr 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapMindBody24 shared keywordsMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
ClassPass24 shared keywordsClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.
WellnessLiving19 shared keywordsWellnessLiving offers all-in-one business management software for fitness, wellness, and beauty businesses such as gyms, yoga studios, spas, and wellness centers. The platform provides booking, management, and marketing tools, and includes a consumer-facing directory for finding and booking local services.
Wellhub17 shared keywordsWellhub operates a corporate wellness platform that connects employees to fitness, mindfulness, nutrition, and sleep options through employer-provided plans. It serves companies looking to offer holistic wellbeing programs to their workforce across multiple countries.
Companies competing with Flexline Fitness for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Flexline Fitness do?
- Flexline Fitness makes weight on-demand Dynamic Cable Trainers built for group fitness settings, offering synchronized workouts for classes of 20 or more. Its equipment is also used for sports performance and athletic training.
- Who founded Flexline Fitness?
- Flexline Fitness was founded by Brandon Kennington in 2016.
- How much funding has Flexline Fitness raised?
- Flexline Fitness has disclosed $4.7M raised across 1 round.
- Where is Flexline Fitness headquartered?
- Flexline Fitness is headquartered in Westlake Village, US.



