Fitura Brands
Wilmington, US · Founded 2025 · Delaware corporation
Fitura Brands operates three franchise fitness and wellness concepts: a full-service athletic club, a mid-size reformer studio, and a recovery suite combining sauna and cold plunge amenities. The company provides franchisees with centralized support including real estate sourcing, standardized design, technology infrastructure via the ONEFiit platform, and marketing coordination.
Founders & leadership
BH
Brandon HalcottExecutive
JH
James HurlockinFounder & CEO
Reported raises · per SEC filings
Form D private placements$875K disclosed across 1 round · 2026
▶$875KraisedFeb 2026 · 4 investors · OtherRule 506(b)
▶$875KraisedFeb 2026 · 4 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Brandon HalcottExecutive Officer
- James HurlockExecutive Officer, Director
- Offering amount
- $6M
- Amount sold
- $875K
- First sale
- Jan 2026
- Incorporated
- Corporation, Delaware, 2025
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Fitura Brands do?
- Fitura Brands operates three franchise fitness and wellness concepts: a full-service athletic club, a mid-size reformer studio, and a recovery suite combining sauna and cold plunge amenities. The company provides franchisees with centralized support including real estate sourcing, standardized design, technology infrastructure via the ONEFiit platform, and marketing coordination.
- How much funding has Fitura Brands raised?
- Fitura Brands has disclosed $875K raised across 1 round.
- Where is Fitura Brands headquartered?
- Fitura Brands is headquartered in Wilmington, US.