/Companies

Fitura Brands

Wilmington, US · Founded 2025 · Delaware corporation

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Fitura Brands operates three franchise fitness and wellness concepts: a full-service athletic club, a mid-size reformer studio, and a recovery suite combining sauna and cold plunge amenities. The company provides franchisees with centralized support including real estate sourcing, standardized design, technology infrastructure via the ONEFiit platform, and marketing coordination.

Founders & leadership

BH
Brandon HalcottExecutive
JHJames Hurlock
James HurlockFounder & CEOFounder and CEO of Fitura Brands, which operates three franchise fitness and wellness concepts including an athletic club, reformer studio, and recovery suite with sauna and cold plunge facilities.

Reported raises · per SEC filings

Form D private placements

$875K disclosed across 1 round · 2026

▶$875KraisedFeb 2026 · 4 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Brandon HalcottExecutive Officer
  • James HurlockExecutive Officer, Director
Offering amount
$6M
Amount sold
$875K
First sale
Jan 2026
Incorporated
Corporation, Delaware, 2025
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Fitura Brands do?
Fitura Brands operates three franchise fitness and wellness concepts: a full-service athletic club, a mid-size reformer studio, and a recovery suite combining sauna and cold plunge amenities. The company provides franchisees with centralized support including real estate sourcing, standardized design, technology infrastructure via the ONEFiit platform, and marketing coordination.
How much funding has Fitura Brands raised?
Fitura Brands has disclosed $875K raised across 1 round.
Where is Fitura Brands headquartered?
Fitura Brands is headquartered in Wilmington, US.