Fitura Brands
Wilmington, US · Founded 2025 · Delaware corporation
Fitura Brands is a franchise platform operating three co-located performance concepts in the US: Padel//Swt (indoor padel clubs with strength, F&B and retail), Core Precinct (reformer Pilates studios), and contrastheory (cold plunge and infrared sauna recovery suites). It provides franchisees with a shared platform covering real estate, design, programming, technology and paid media, targeting the fitness and wellness market.
Founders & leadership
BH
Brandon HalcottExecutive
JH
James HurlockExecutive
Reported raises · per SEC filings
Form D private placements$875K disclosed across 1 round · 2026
▶$875KraisedFeb 2026 · 4 investors · OtherRule 506(b)
▶$875KraisedFeb 2026 · 4 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Brandon HalcottExecutive Officer
- James HurlockExecutive Officer, Director
- Offering amount
- $6M
- Amount sold
- $875K
- First sale
- Jan 2026
- Incorporated
- Corporation, Delaware, 2025
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Fitura Brands do?
- Fitura Brands is a franchise platform operating three co-located performance concepts in the US: Padel//Swt (indoor padel clubs with strength, F&B and retail), Core Precinct (reformer Pilates studios), and contrastheory (cold plunge and infrared sauna recovery suites). It provides franchisees with a shared platform covering real estate, design, programming, technology and paid media, targeting the fitness and wellness market.
- How much funding has Fitura Brands raised?
- Fitura Brands has disclosed $875K raised across 1 round.
- Where is Fitura Brands headquartered?
- Fitura Brands is headquartered in Wilmington, US.