Wellness & Fitness Startups

Supergoop! is a suncare brand that develops SPF sunscreen products, including formulas for the whole family across different skin tones and activities. Its offerings are sold direct-to-consumer and include invisible sunscreens and curated product bundles.

5 investors

Supliful is a fulfillment and private-label platform that lets creators and entrepreneurs build consumer packaged goods (CPG) brands—such as supplements, coffee, and on-demand products—without holding inventory, handling manufacturing, or managing logistics. It offers domestic US fulfillment, Shopify integration, and Fulfillment by Amazon, serving creator-led wellness and dropshipping brands.

5 investors

Sweatcoin is a mobile health and fitness app that tracks users' steps and movement, converting physical activity into a virtual currency (sweatcoins) that can be redeemed for rewards such as gadgets, digital subscriptions, travel vouchers, and crypto. It offers activity stats, challenges, badges, and charity challenges for a global community of users.

5 investors

Clarity is a nootropic supplement from Thesis formulated with ingredients such as CDP Choline, Lion's Mane, Panax Ginseng, and caffeine to support focus, mental clarity, and neuroplasticity. It is sold direct-to-consumer for people seeking improved cognitive performance.

5 investors

Taxa develops probiotic skincare products that target the skin microbiome, including a single-application deodorant cream that lasts one week. The company makes shelf-stable probiotic creams using natural ingredients such as mango butter and sunflower extract.

5 investors

The Beans provides an employee financial wellness benefit that helps workers build a personalized cash flow plan to manage their finances and reduce money-related stress. It is offered to employers as a way to support employees' financial and life balance.

5 investors

TODAY is a morning news and lifestyle broadcast program and digital platform that delivers news, entertainment, wellness content, and lifestyle advice to American audiences. The company operates both a television show and TODAY.com, a digital destination offering news coverage, recipes, health tips, and product recommendations.

5 investors

TRIP designs functional beverage and supplement products formulated with botanical ingredients intended to help users manage stress, improve sleep, and support overall wellbeing. The company targets consumers seeking natural products for daily mental health and relaxation support.

5 investors

ULTRA manufactures nicotine-free, tobacco-free oral pouches containing nootropic ingredients (including Enfinity® Paraxanthine, L-Theanine, and Alpha GPC) designed to support focus, energy, and mental clarity for consumers seeking cognitive enhancement without caffeine or nicotine.

5 investors

Versed creates clean skincare and makeup products using dermatologist-tested, vegan, and cruelty-free ingredients designed for sensitive skin. The brand combines skincare-leading formulations with makeup that enhances rather than masks the natural complexion.

5 investors

Viome offers at-home tests that analyze the gut and oral microbiome plus cellular blood samples using mRNA/metatranscriptomic sequencing, returning 70+ health scores (including biological age and inflammation) and personalized food and supplement recommendations. The direct-to-consumer service, analyzed in a CLIA-certified lab, is aimed at individuals seeking insights into digestion, metabolism, and overall wellness.

5 investors

A company focused on improving understanding of energy-limiting, often invisible chronic conditions such as Long Covid and ME, which it states affect over 100 million people. Its stated aim is to support people living with these illnesses.

5 investors

Vitable offers personalised daily vitamin and supplement subscriptions, using an online quiz developed with naturopaths, nutritionists, and pharmacists to tailor recommendations to a person's health goals, lifestyle, and diet. Products are manufactured and tested in Australia and delivered in pre-packed, home-compostable daily sachets, with a companion mobile app for tracking, primarily serving the Australian consumer market.

5 investors

Vitl creates personalized nutritional supplements using smart technology and scientific research, tailored to individual customer needs. The company produces science-backed vitamins with clean ingredients and high absorption for the consumer health market.

5 investors

Vivere is a product development partner that helps brands, influencers, and companies ideate, create, manufacture, and distribute consumer product lines across categories including beauty, wellness and health, baby, pet care, and home and garden. It offers a full-service funnel spanning product ideation, creative concept, development, production and quality management, online sales and distribution, logistics, and after-sales service.

5 investors

WelbeHealth operates a Program of All-Inclusive Care for the Elderly (PACE) that provides integrated medical and social services to seniors, including primary care, dental, vision, hearing, in-home care, transportation, and social activities. The organization serves vulnerable older adults in California with a mission-driven, value-based care model founded by physicians.

5 investors

This is a product listing on the well.ca online retailer for a Salt & Vinegar potato crisps bundle from The Good Crisp Company. The page is a retail product page, not the website of the company itself.

5 investors

Wildwonder makes sparkling beverages made with real fruit and herbs that contain prebiotics and probiotics for gut health. The drinks combine Eastern herbal traditions with California produce and are sold direct to consumers.

5 investors

Wysa for Teams is a mental health SaaS product that delivers emotional wellbeing support to organizations with 200 employees or less through self-guided exercises, anonymous access to reflection spaces, and resources based on cognitive behavioral approaches.

5 investors

LEAN BODY operates an online fitness subscription service offering on-demand fitness lessons across various genres, accessible via PC or smartphone from home or while traveling. The consumer service in Japan is priced from 1,480 yen per month.

4 investors

1Doc3 offers employers an unlimited-consultation telehealth service covering general medicine, psychology, nutrition, pediatrics, sexual health, and veterinary care with no copays or wait times, aimed at improving employee wellbeing and reducing absenteeism. It adds wellness programs, step challenges, prevention campaigns, and online reporting on health program usage and impact.

4 investors

4 investors

A primary care and obesity/metabolic health clinic offering virtual and in-person visits with integrated nutrition counseling, health coaching, and remote patient monitoring to help patients achieve personalized wellness goals.

4 investors

Acloset is an AI-powered fashion app that digitizes users' wardrobes to help them organize clothes, rediscover items they own, and generate outfit suggestions. Aimed at everyday consumers, it uses AI and data to promote more sustainable and personalized dressing.

4 investors