Vitable
Sydney, AU · Founded 2019 · 15 employees on LinkedIn · 1 known investors
Find your way into Vitable
267 people in our graph share verified history with the Vitable team — schools, employers, funds. One of them is your warm intro.
Ian Marshunlockedknows Ilyas Anane · together at Rocket Internet (overlapped)
×5knows the team · via ESCP
×2knows the team · via ESSEC Business School
×3knows the team · via HelloFresh
knows the team · via IAE FRANCE - Écoles Universitaires de Management
Vitable offers personalised daily vitamin and supplement subscriptions, using an online quiz developed with naturopaths, nutritionists, and pharmacists to tailor recommendations to a person's health goals, lifestyle, and diet. Products are manufactured and tested in Australia and delivered in pre-packed, home-compostable daily sachets, with a companion mobile app for tracking, primarily serving the Australian consumer market.
Founders & leadership
Vitable was founded in 2019 by Ilyas Anane and Larah Loutati.
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Ilyas AnaneinCo-FounderCo-founder of Vitable and former colleague of Loutati at Deloitte in Paris; later CMO of Rocket Internet-backed UShift in Singapore. Named to Forbes 30 Under 30 Asia (Retail & Ecommerce, 2024).
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Larah LoutatiinCo-Founder and CEO2019–2026Co-founder and CEO of Vitable. Former Head of Product & Customer Experience at HelloFresh Australia and Senior Consultant at Deloitte. She has said publicly that she raised $15M+ for the brand.
Investors · 1
Frequently asked questions
- What does Vitable do?
- Vitable offers personalised daily vitamin and supplement subscriptions, using an online quiz developed with naturopaths, nutritionists, and pharmacists to tailor recommendations to a person's health goals, lifestyle, and diet. Products are manufactured and tested in Australia and delivered in pre-packed, home-compostable daily sachets, with a companion mobile app for tracking, primarily serving the Australian consumer market.
- Who founded Vitable?
- Vitable was founded by Ilyas Anane, Larah Loutati in 2019.
- Who are Vitable's investors?
- Vitable's investors include Rocket Internet SE.
- Where is Vitable headquartered?
- Vitable is headquartered in Sydney, AU.