/Companies

Vitable

Sydney, AU · Founded 2019 · 15 employees on LinkedIn · 11 known investors

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Vitable offers personalised daily vitamin and supplement subscriptions, using an online quiz developed with naturopaths, nutritionists, and pharmacists to tailor recommendations to a person's health goals, lifestyle, and diet. Products are manufactured and tested in Australia and delivered in pre-packed, home-compostable daily sachets, with a companion mobile app for tracking, primarily serving the Australian consumer market.

Founders & leadership

Vitable was founded in 2019 by Ilyas Anane and Larah Loutati.

IAIlyas Anane
Ilyas AnaneCo-FounderCo-founder of Vitable and former colleague of Loutati at Deloitte in Paris; later CMO of Rocket Internet-backed UShift in Singapore. Named to Forbes 30 Under 30 Asia (Retail & Ecommerce, 2024).
LLLarah Loutati
Larah LoutatiCo-Founder and CEO2019–2026Co-founder and CEO of Vitable. Former Head of Product & Customer Experience at HelloFresh Australia and Senior Consultant at Deloitte. She has said publicly that she raised $15M+ for the brand.

Investors · 11

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Vitable do?
Vitable offers personalised daily vitamin and supplement subscriptions, using an online quiz developed with naturopaths, nutritionists, and pharmacists to tailor recommendations to a person's health goals, lifestyle, and diet. Products are manufactured and tested in Australia and delivered in pre-packed, home-compostable daily sachets, with a companion mobile app for tracking, primarily serving the Australian consumer market.
Who founded Vitable?
Vitable was founded by Ilyas Anane, Larah Loutati in 2019.
Who are Vitable's investors?
Vitable's investors include Brenteca Investments, Coughdrop Capital, Flying Fox Ventures, Rocket Internet SE, Artesian, Cherryrock Capital, Commerce Ventures, DNA Capital and 3 more.
Where is Vitable headquartered?
Vitable is headquartered in Sydney, AU.