Sports Tech Startups

CTS (Train Right) provides personalized endurance coaching services, pairing athletes of all levels — from everyday endurance athletes to Olympians and pros — with coaches, along with training resources such as a blog, podcast, and newsletter. It focuses on cycling and other endurance sports.

1 investor

Kickoff connects users one-on-one with dual-certified Registered Dietitians and Certified Personal Trainers through an app offering weekly video calls, daily texts, AI macro tracking, and personalized workout and nutrition programs. The service bills health insurance directly, making coaching $0 out-of-pocket for most Americans across specialties such as weight loss, cardiovascular health, and women's health.

1 investor

Trendex issues digital fan passes from professional football and basketball athletes, offering fans exclusive content, events, and experiences directly connected to the players.

1 investor

An online retailer selling trials and enduro motorcycle gear and parts, including helmets, boots, gloves, clothing, tyres, oils, and accessories from brands such as S3, GasGas, Michelin, and Renthal. It also offers electric balance bikes for children.

1 investor

Trip2Balance is a mobile app that uses AI to create dynamic, personalised diet plans adapted to users' training schedules, food preferences, and goals, with features including a planner, shopping list, supplement recommendations, and delivery. It targets sportspeople and athletes, and partners with sports centres across Spain.

1 investor

Tripulse makes activewear such as leggings using botanical-fiber based fabrics as an alternative to synthetic, plastic-based materials. It targets consumers seeking natural, performance-oriented workout and everyday wear.

1 investor

trophi.ai is an AI coaching app that analyzes players' gameplay telemetry during and after sessions to generate personalized training plans, showing mistakes and what techniques to work on next. It serves sim racing and gaming players (including titles like Rocket League) with adaptive programs and a voice coach for real-time in-game feedback.

1 investor

TruGolf designs and builds indoor golf simulators, launch monitors (APOGEE), and E6 simulation software for home users and commercial indoor golf facilities. Its products include portable and professional simulators plus MultiSport ARCADE add-ons for non-golf interactive sports games.

1 investor

Turf is a sports prediction market company that enables markets around sports opinions and events.

1 investor

Tzuka designs and manufactures sports earbuds engineered to withstand high-impact athletic activities, with advanced electronic capabilities and durability-focused engineering. The company serves athletes and action sports enthusiasts demanding premium audio equipment built for extreme conditions.

1 investor

UPRO Soccer offers a mobile app providing daily 15-minute guided soccer training sessions for kids to do at home, with progress tracking, leaderboards, and challenges. Aimed at families (and later clubs), it uses an "Assistant Coach" to supplement limited practice time.

1 investor

UltraAnkle offers ankle braces and injury-treatment products, with certified athletic trainers who provide personalized recommendations based on a customer's ankle injury history. It serves individuals recovering from or preventing ankle injuries, including athletes.

1 investor

Umbo appears to be a sports supplement brand focused on athletes and competitors, positioning its products around a training and recovery mindset. The page is brand messaging and does not detail the specific products or ingredients.

1 investor

Umpqua designs and sells fly-fishing products, including hand-tied flies, modular SwiftLink packs, and Link magnetic accessories and streamside tools. Its products are distributed through local fly shops and aimed at anglers.

1 investor

Unequal makes protective sports equipment, including head protection and FDA-cleared Commotio Cordis chest protection products, using materials such as Kevlar to reduce impact acceleration. The company sells patented protective gear for athletes and players across various activities and sports.

1 investor

The United Soccer League (USL), founded in 1986, operates a range of professional and pre-professional soccer leagues in the United States, including the USL Championship, USL League One, USL League Two, the Gainbridge Super League, the USL W League, and youth and academy programs. It runs community-rooted men's and women's clubs across the country and provides a youth-to-professional development pathway.

1 investor

Unrivaled Sports builds sports experiences and events for young athletes, drawing on backgrounds in sports, entertainment, and consumer experiences. It operates in the youth sports category.

1 investor

Zen Planner Engage (UpLaunch) is a CRM and marketing automation platform for gym and fitness business owners, offering AI-generated content, automated messaging, review management, and a marketplace of 100+ pre-built campaign, website, and funnel templates. It helps fitness studios attract leads, convert visitors into members, and run marketing campaigns.

1 investor

Uplift Labs offers an AI-powered computer vision platform that uses an iPhone for 3D motion capture and biomechanical movement analysis, replacing expensive motion-capture labs. It serves professional and youth sports teams (including MLB, NBA, and NCAA organizations), healthcare/rehabilitation providers, and media broadcasters for athlete evaluation, injury-risk detection, player development, and fan engagement.

1 investor

Uptop provides branded embedded wallets and co-branded payment cards for sports teams and brands, letting fans earn crypto-backed rewards such as merch, tickets, and VIP experiences on everyday purchases. Its dashboard tracks fan purchase behavior and sponsor ROI to support personalized promotions and partnership renewals.

1 investor

Uru Sports operates a platform connecting former and transitioning athletes with employers seeking talented professionals for career opportunities. The company serves athletes exiting professional or collegiate sports and organizations looking to hire dedicated talent.

1 investor

U.S. Baseball Academy operates a national network of baseball training camps for youth players, offering instruction in pitching, hitting, catching, fielding, and baserunning. The program runs as a franchise across communities in the United States, focused on developing fundamentals and skills for players of all ability levels.

1 investor

US Sports Camps runs youth day and overnight sports camps across dozens of sports, providing coaching and training programs for young athletes. It operates in the United States, Canada, and England, serving youth participants across all 50 states.

1 investor

The USTA (United States Tennis Association) is the national governing body for tennis in the United States, offering programs, events, tournaments, and coaching resources for players, coaches, and parents across youth, college, and adult levels. It provides digital tools for managing tennis programs and registrations, player rankings and scouting, athlete safety programs, and organizes competitions including the US Open.

1 investor