MoveWith

Market position

MoveWith was included in a November 2017 Business Insider list of 50 startups that venture capitalists expected to break out in 2018, nominated by its investor Eurie Kim of Forerunner Ventures, who described it as a tailored, fully digital alternative to the gym. Its current positioning is as a fitness-specific entrant in the body doubling category alongside Focusmate and FLOWN, which serve desk work and deep work.

The current app positions itself against desk-work body doubling services: MoveWith states that on its calls every participant is exercising rather than doing spreadsheets or other computer work, that sessions are one-on-one, that a partner (a member or a staff member) is guaranteed for every booked session, and that credit is given even if a partner fails to appear. It frames measurement around attendance rather than performance, and rewards completed weeks with free access instead of charging penalties for missed sessions.

Technology

An iOS application (requires iOS 15.1 or later on iPhone, iPad and iPod touch, 63.7 MB) that handles slot booking, partner matching, live video sessions, attendance tracking, local-time scheduling and time-sensitive push notifications. Disclosed data handling includes purchases, contact info, user content, identifiers, usage data and diagnostics used for analytics, customer support and app functionality.

Go-to-market

Direct-to-consumer distribution through the Apple App Store, supported by a marketing site with FAQs and a blog publishing comparison and science-oriented posts (for example on body doubling versus deep-work services and on physical therapy home exercise programs), plus outreach to physical therapists as potential partners. The movewith.com domain runs an SEO-oriented health and workout content library.

People who rely on external accountability to exercise: those who have lost a gym or running partner, people with ADHD who already body double for focus work, patients trying to keep up physical therapy home exercise programs, and users who have not stuck with habit trackers or conventional fitness apps. Physical therapists are also addressed as potential partners.

Geography

At the time of the 2016 seed round the service operated in San Francisco and Boston. The current iOS app is listed on the US App Store in English, with sessions scheduled in Pacific time.

History

MoveWith was co-founded in 2015 by Tricia Choi and Holly Shelton and raised a $3 million seed round announced in January 2016, led by Forerunner Ventures with Accomplice and Founder Collective, at which point the service was live in San Francisco and Boston via an iOS app. By late 2017 the product had shifted to audio-based workout classes from well-known coaches, with reported funding of $3.8 million and investor claims of 100%-plus monthly growth. The movewith.com domain now hosts a health and fitness article site with posts dated 2023 through January 2025, while a separate site at movewith.net and an App Store listing from Move With LLC present MoveWith as a live video workout-partner (body doubling) app, with app releases from version 1.1 in June through 1.3.2 in August and blog posts dated April and May 2026.