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Motivision
Techstars '23Demarest, US · 1 known investors
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Motivision provides a platform for strength and conditioning coaches to program workouts, manage live training sessions on weight-room displays, and measure athlete performance through camera-based velocity-based training (VBT) analysis. The system uses computer vision on an iPad mounted to a weight rack to track repetitions, movement tempo, and safety metrics without requiring wearables or bar sensors.
Also known as Motivision Group Inc.
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Motivision offers a platform for strength and conditioning (S&C) programs that combines workout programming, live session management on weight-room displays, and camera-based rep measurement. Coaches build and assign S&C programs from a dashboard, maintain athlete profiles (maxes, history, progress) and team profiles organized by team or sport, and track progress without paper or whiteboards.
During a session, the platform drives the workout live on weight-room TVs, displaying sets, reps, loads, and work/rest timing so athletes train on a shared tempo; per-athlete one-rep-max settings resolve prescribed loads into actual pounds, and an optional tablet app can be used for workout logging. A camera tier adds real-time rep counting for accountability, velocity-based training (VBT) and tempo feedback, and movement-quality analysis, with asymmetry reporting and video playback available in a Coaches View. An AI assistant accepts plain-language requests on the dashboard — for example grouping a team, building a session, setting maxes, or exporting an athlete PDF — and previews changes before applying them.
The product is sold as a three-step ladder: Motivision Flow (roster management, maxes, programming, and on-screen or tablet session delivery, no camera), Motivision VBT (every rep counted and graded with bar speed and eccentric tempo feedback from an iPad on the rack), and Motivision VBT+ (live whole-room view from a coach's tablet showing skipped reps, bar-speed target attainment, and set playback video). The AI assistant is included in every tier.
Business model
Motivision sells software to school and organizational athletic programs in tiered packages (Flow, VBT, VBT+), with capability unlocked as the buyer moves up the ladder; the camera-based measurement features are gated to the VBT and VBT+ tiers. Prospective customers engage through a demo request form that captures school or organization, role, and product interest.
▸Full profile — technology, go-to-market, geography
Technology
The measurement layer uses computer vision from a standard iPad mounted on the rack, with no external camera, bar-mounted sensor, markers, or wearables. The system automatically captures each repetition and derives bar speed and tempo, counts reps, flags short or skipped reps, analyzes movement quality and asymmetries, and stores set video for playback. It is designed to measure multiple racks and athletes simultaneously across a full weight room rather than a single lifter, and it drives synchronized work/rest flow onto weight-room TVs. A natural-language AI assistant executes dashboard tasks such as session building, team grouping, max setting, and report export, showing proposed changes before they are committed.
Go-to-market
Direct inbound sales via the company website, where prospects book a demo and identify their role (strength coach, athletic director, sport coach, gym owner) and organization. The tiered product ladder supports land-and-expand: programs can start with the screen-based Flow tier and add camera-based VBT capabilities later.
Strength and conditioning coaches and athletic directors running weight rooms, primarily at schools and multi-sport athletic programs; the intake form also lists sport coaches and gym owners as possible users. Positioning for coaches emphasizes objective effort data and technique feedback across a whole room, while positioning for athletic directors emphasizes documented training standards, measurable progress across teams, facility upgrades for recruiting and retention, and scaling across sports without adding staff.
Geography
Headquartered in Demarest, New Jersey, United States, per a corporate registry listing for Motivision Group Inc.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 4
primary sources listed
- Motivisionmotivision.us · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Motivision do?
- Motivision is a strength-and-conditioning platform that programs workouts, runs weight-room sessions on screen, and measures reps by camera.
- Who founded Motivision?
- Motivision was founded by Omri Melamed.
- Who are Motivision's investors?
- Motivision's investors include Techstars.
- Where is Motivision headquartered?
- Motivision is headquartered in Demarest, US.